Clar Tan
Summary
As an aspiring student eager to delve into the world of Mass Communications. Through hands-on work experiences and academic endeavors, I have acquired valuable insights and knowledge. I bring a blend of strong communication skills, a passion for digital marketing, and a creative flair for design. With a solid foundation in customer service, I thrive in dynamic environments where effective communication is key.
Overview
5
5
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
Toyomi
03.2022 - Current
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site.
- Managed annual budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Increased brand awareness by spearheading effective social media initiatives and influencer partnerships.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Barista
Starbucks
02.2019 - 02.2022
- Maintained a clean and organized workspace for optimal productivity and safety.
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Contributed to a positive team environment through effective communication and collaboration with colleagues.
Intern
Ritz-Carlton
03.2021 - 08.2021
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Enhance my communication skills, adaptability, and commitment to delivering exceptional service.
- Liaising with guests and coordinating with various departments to uphold the renowned standards of The Ritz-Carlton
Education
Diploma - Food And Beverage Business Mangement
Nanyang Polytechnic
Singapore05.2022
O Level -
Xinmin Secondary School
Singapore09.2018
Skills
- Digital Marketing Strategy
- Competitor Analysis
- Campaign Management
- Problem-solving abilities
- Active Listening
- Critical Thinking
- Customer Relations
- Friendly and outgoing
Timeline
Brand Manager - Ecommerce and Digital Marketing
Toyomi
03.2022 - Current
Intern
Ritz-Carlton
03.2021 - 08.2021
Barista
Starbucks
02.2019 - 02.2022
Diploma - Food And Beverage Business Mangement
Nanyang Polytechnic
O Level -
Xinmin Secondary School
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