Summary
Overview
Work History
Education
Skills
Timeline
Generic

Claire Lei

Summary

Expertise in the full lifecycle of the GPay app, from user growth to monetization. Led cross-functional initiatives that drove X% user acquisition growth and improved monetization by Y%. Strong track record of collaborating across teams to enhance engagement and revenue.

Overview

3
3
years of professional experience

Work History

Data-Driven Monetization & Forecasting Specialist

Google
12.2023 - Current
  • Led the development of the GPay Ads traffic forecasting platform (impressions & CTR), enabling data-driven campaign planning and contributing to a ~3x growth in the advertiser base, reaching $6.4M ARR within 7 months.
  • Spearheaded the data infrastructure (logging, metrics, and processing) for GPay India's first multi-brand monetization model, driving $1.2M in revenue and collaborating with 10+ key brand partners.

GPay Growth Tech Leader

Google
05.2022 - 12.2023
  • Led the development and execution of resurrection campaigns, achieving 3.87M MAU with strong user retention (51% at 7 days, 62% at 14 days).
  • Expanded the Growth Platform beyond GPay to include Wallet, improving scalability and stability. Reduced misconfigurations by 75%, ensuring more efficient management of million-dollar-level marketing spend.
  • Led and mentored a team of 2–3 Software Engineers (SWEs) and 3–4 TVCs, driving execution across resurrection campaigns and Growth Platform expansion, ensuring high-impact delivery and cross-functional collaboration.

GPay Brazil PIX Specialist

Google
09.2021 - 05.2022
  • Led the P2P and Actor Modeling workstreams for GPay Brazil, driving end-to-end solutions across multiple teams and time zones.
  • Designed and implemented an optimized Actor Modeling framework, improving system efficiency and enhancing user experience by challenging existing approaches.
  • Filed a patent for PIX recycling, contributing to innovation in digital payments.

Education

Master of Science - Software Engineer

East China Normal University
Shanghai, China
04-2020

Skills

  • Management & Leadership
  • Java Backend
  • Machine learning
  • Collaborations with xfn

Timeline

Data-Driven Monetization & Forecasting Specialist

Google
12.2023 - Current

GPay Growth Tech Leader

Google
05.2022 - 12.2023

GPay Brazil PIX Specialist

Google
09.2021 - 05.2022

Master of Science - Software Engineer

East China Normal University

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Claire Lei