Cindy (Yee Wen) Lye
Summary
Confident and adaptable with passion for media, communication, and public relations. Possesses fundamental understanding of digital media platforms and content creation, with skills in public relations, social media management, and marketing. Aims to contribute fresh ideas and creativity to deliver impactful media content.
Overview
1
1
year of professional experience
Work History
International Marketing and Media Intern
Perfect World Ltd.
06.2024 - 08.2024
- Assisted in content creation for marketing campaigns, enhancing brand visibility and engagement.
- Conducted research on industry trends to support strategic decision-making in media initiatives.
- Collaborated with cross-functional teams to develop multimedia content that aligned with project goals.
- Managed social media accounts, increasing audience interaction through targeted posts and timely responses.
- Conducted thorough competitor analysis to identify opportunities for growth and improvement.
- Analyzed media engagement and produced tracking reports.
- Assisted in monitoring and optimizing digital campaigns across social media and advertising platforms, improving audience engagement and awareness.
- Analyzed campaign performance metrics and provided actionable insights to improve campaign outcomes.
Editorial and Social Media Intern
Harper's Bazaar
06.2023 - 08.2023
- Worked under the Jewelry and Beauty department to produce and edit content fot the 2023 September issue of Harper;s Bazaar Magazine, ensuring alignment with editorial guidelines and brand standards
- Assisted in photography shoots, coordinating logistics, ensuring smooth execution.
- Independently authored content for the magazine
- Produced and translated emails with clients and overseas office, facilitating effective communications and coordination between internal trams and external stakeholders.
Education
Master of Science - Leadership ForCreative Enterprises (Communication)
Northwestern University
Evanston, IL08-2026
Public Relations
Bentley University
05.2025
Skills
- Communications strategies
- Crisis management
- Press release writing
- Social media posts
- Client engagement
- Promotional marketing
- Market Research & Competitive Analysis
- Problem-solving
- Event PLanning & Coordination
LANGUAGES
English Native speaker
Mandarin Native speaker
EXPERIENCES
- May 2024 — Present Head of Operations Department at Chinese Student and Scholars Association, Bentley University Waltham
- Plan and execute collaborative events, such as the Mid-Autumn Festival, in partnership with Babson College and Boston College, fostering intercollegiate connections and cultural exchange.
- Coordinate logistics and manage budgets to ensure successful event operations.
- Organize student and alumni social gatherings, promoting networking and community-building within the Chinese student community at Bentley University.
- Jan 2022 — Apr 2024 Marketing Department Member at Chinese Student and Scholars Association, Bentley University Waltham
- Contributed to the Marketing department by actively participating in the creation of social media content (Instagram, WeChat), which encompassed promoting events, sharing student success stories, and highlighting guest speaker engagements.
Timeline
International Marketing and Media Intern
Perfect World Ltd.
06.2024 - 08.2024
Editorial and Social Media Intern
Harper's Bazaar
06.2023 - 08.2023
Public Relations
Bentley University
Master of Science - Leadership ForCreative Enterprises (Communication)
Northwestern University
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