Cindy Tan

• Manage the APAC business development for both Content and B2C distribution partnerships.
• Hands-on management of the end-to-end sales cycle from lead & meeting generation to the closing deals.
• Strengthened customer loyalty through exceptional service delivery standards, addressing concerns promptly with tailored solutions that exceeded expectations.
• Expanded market presence by identifying untapped opportunities, conducting competitive analysis, and pursuing strategic acquisitions to enhance the company''s portfolio.
• Collaborate with internal stakeholders to ensure process efficiency on agreements negotiation, CRM, compliance, credit, etc in accordance to company objectives.
• Manage and negotiate new distribution business opportunities with both existing & new accounts to ensure revenues and targets are met.
• Build and maintain a strong relationship with clients, understanding their needs and promoting the appropriate solutions to our partners.

Achievements:

• Awarded the “Be Innovative” APAC award for 2021
• Awarded the “Global Top 15 Sales Rep” for 2023

• Manage the trailblazer role for Sourcing & Supply Chain function in Singapore office.
• Establish direct relationships with brands and partners in alignment with company’s requirements to develop a global best in class supplier base.
• Source and develop compelling catalogues for each of the local market across APAC.
• Develop strategies to reduce overall cost in all categories to build a more profitable catalogue for clients’ programs.
• Partner closely with team across various functionalities to ensure daily operations are smooth and managed as the key contact point cross all departments for on-going betterment of the program efficiency and results.Provided strong leadership to enhance team productivity and morale.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Achieved operational excellence by streamlining processes and implementing best practices.

Achievements:

• Awarded Recognition for Client Care, Partnership, Operating Excellence and Elevating Others.
• Achieved the GOLD award for exceeding the targets for sourcing and development of catalogue in Asia.

2002-2013

• Lead and managed the regional role for Rewards across APAC and Middle East region countries including India, UAE, Bahrain, Hong Kong and Malaysia.
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.

Achievements:

• Promoted to Senior Rewards & Sourcing Manager in 2014.
• Successfully launched all keys markets as per project plan in 2014 and improve the total redemptions by 15%.

10 years of regional sourcing and procurement experience in fashion industry as a buyer.

Companies Include:

- Macys Merchandising Group International

- Gap International Sourcing Pte Ltd

- WMGS Singapore Pte Ltd (WAL-MART)

• Managed the entire sourcing to production cycle.
• Implement sourcing strategies across all categories which contribute to allocated savings target & develop and strengthen long term partnerships with suppliers.