Summary
Overview
Work History
Education
Skills
Timeline
Generic
Cindy Lim

Cindy Lim

Summary

Results focused and high performing individual who is self driven, analytical and have a collaborative and positive mindset.

Also organized and adept at campaign management with superb time management skills in a high volume, demanding environment.

Believer of OOH & pDOOH, and currently interested to delve deeper into the greater advertising ecosystem.

Overview

12
12
years of professional experience

Work History

Senior Campaign Manager - Programmatic

JCDecaux Singapore
05.2022 - Current
  • Partner and assist programmatic lead and sales team to drive, achieve revenue goals + push boundaries of growth for pDOOH vertical
  • Set up, execute and manage campaigns
  • Analyze campaign metrics to optimise campaign performance
  • Troubleshoot with DSP/ SSP & IT on matters impacting campaign delivery
  • Co-ordinate with key stakeholders (DSP/ SSP/ digital agencies) on campaign matters
  • Establish good working relationship and partnerships with all stakeholders (both internal & external)

Senior Campaign Manager - Downtown

JCDecaux Singapore
01.2019 - 04.2022

Promotion to Senior.

Onboarding and Training of Juniors and working collaboratively with the team

Campaign Manager (Downtown)

JCDecaux Singapore
01.2018 - 12.2018

• Handling of Sales enquiries
• Campaign management (post sales):
- Inventory tracking & management
- Processing of contracts
- Gatekeeper for artwork requirements, timelines,
colourproofing
- System Campaign scheduling
• Main liaison between various key stakeholders i.e. Principles, Suppliers, Agencies & Client
• Post campaign reports (proof of posting, tracking reports)
• Rendition of additional support to team (weekly sales report), Sales Director (Sponsorships)
• Work with internal and external stakeholders on implementing systems to digitise work processes.
• Conduct user testing, analyse user experience and prototyping

Senior Sales Support Co-ordinator

JCDecaux Singapore
01.2017 - 12.2017
  • Rendering support to Sales Director & Sales Team, i.e. Managing of calendar, Team claims, leave submission, sponsorship, weekly sales report, post campaign reports etc.
  • Responsible for minuting key information during Sales department & team meeting
  • Ensure smooth work flow of sales team by rendering support for Account Managers, such as co-ordinating with internal departments to resolve issues that may arise when raising contracts, as well as upkeeping of site avail file, processing of contracts, preparation of campaign postings, competitive reports for agencies, tracking reports etc.
  • Assisting sales team with competitor's tracking and movements
  • Weekly on-screen checks to ensure ads are played in order
  • All other miscellaneous duties, such as compiling of reports, co-ordinating of department events or as tasked by Sales Director & MD

Sales Support Co-ordinator

JCDecaux Singapore
08.2014 - 12.2016

Inside Sales Executive & Co-ordinator

ESE Plastics
06.2011 - 06.2014

Education

Diploma in Interior Architecture And Design - Interior Architecture

Temasek Polytechnic
Singapore
12.2009

Skills

  • Knowledgeable in OOH & pDOOH environment
  • Proficient with RTB trading & lingo
  • Analytical mindset and problem solver
  • Pronounced management and organizations skills
  • Manages time well, a self learner and independent worker
  • Proficient with Microsoft Office suite, various proprietary systems such as AMS, VIOOH, Quicksight, Digiboard
  • Superior Customer Relations Skills
  • Fluent in both English and Mandarin

Timeline

Senior Campaign Manager - Programmatic

JCDecaux Singapore
05.2022 - Current

Senior Campaign Manager - Downtown

JCDecaux Singapore
01.2019 - 04.2022

Campaign Manager (Downtown)

JCDecaux Singapore
01.2018 - 12.2018

Senior Sales Support Co-ordinator

JCDecaux Singapore
01.2017 - 12.2017

Sales Support Co-ordinator

JCDecaux Singapore
08.2014 - 12.2016

Inside Sales Executive & Co-ordinator

ESE Plastics
06.2011 - 06.2014

Diploma in Interior Architecture And Design - Interior Architecture

Temasek Polytechnic
Cindy Lim