Chua Choong Kiat (David)

Western Digital / HGST Asia / Hitachi Global Technologies Asia.

Hitachi Global Technologies was acquired by Western Digital in 2012 & renamed as ‘HGST'

Sept 2007 - June 2023

• Managed local and regional channel distribution partners in Asean and ANZ.
• Business development for Servers and Enterprise Storage products across Asean and ANZ.
• Worked with distributors and Channel System Integrators to widen the product exposure through seminar and roadshow.
• Business development for Automotive/IoT/Mobile embedded Flash storage products across Asean and ANZ.
• Developed strategies and created channel programs at local or regional level to achieve business objectives (ROAP).
• Managed Alliance Partners, worked together with Tech and Marketing to foster more robust connections, stimulated demand generation and accomplished business goals (ROAP).
• Collaborated with Alliance partners to host joint webinars and events (ROAP).
• Worked in close collaboration with Tech team to provide channel partners with advisory support.
• Handled funded headcount and Partners MDF.
• Delivered Sales training, provide updates on roadmaps and product strategies and communicated pricing changes to both internal and external sales teams (ROAP).
• Collaborated closely with cross-functional teams to ensure the smooth execution and operation of programs and achieve target ROI (ROAP).
• Engaged in a matrix organization to identify, co-develop and address new business opportunities (ROAP).
• Oversaw the management of the pipeline, funnel and forecast to accurately monitor and anticipate sales (ROAP).
• Led Pre-Sales Engineering Team across Asia Pacific for Enterprise range of storage solution.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

• Supervised in country sales and distribution partners in Singapore & Philippines for Compute/Enterprise/Commercial range of products
• Business development, formulated strategies, and implemented plans to stimulate sales for Western Digital products in both channel & eCommerce platform
• Developed marketing strategy and activities

• Handled client representatives and distribution partners in Asean, ANZ and India (APS)
• Business development, formulated strategies, and implemented programs to stimulate sales for HGST products
• New distributors recruitment
• Spoke person for APS sales activities
• Oversaw all execution of sales related activities in APS Distribution channel

• In charge of all distribution partners in SE Asia & ANZ
• Channel development for RAM, Notebook RAM, Server RAM, Flash & Power Supply & Gaming accessories
• Identify opportunities, formulate strategies, and implement plans to stimulate sales for Corsair products
• Media Communicate
• Oversee all execution of marketing related activities
• Sales training & Key Tier II partners recruitment

• Channel development for Maxtor IDE,SCSI HDD & BPG(External HDD)
• Identified opportunities, formulated strategies, and implemented plans to stimulate sales for Maxtor products
• New distributor recruitment

• Responsible for channel development of Maxtor IDE and SCSI HDD products in the ASEAN and India sub-continent regions
• Involved in identifying opportunities, devising strategies, and implementing plans to drive sales for Maxtor products and recruitment of new products
• Additionally, managed the sales operation and profit and loss (P&L) of the Almasa-ASIA operation.

• Managed channel development of Seagate IDE and SCSI HDD, Maxtor IDE and SCSI HDD, and Samsung optical disk drives in ASEAN region
• Oversaw recruitment of new products
• Managed customer service team and supervised all marketing-related activities for Seagate, Maxtor, and Samsung products.

• Supervised sales and marketing activities related to a wide range of storage, SCSI, and display products. These products included HDDs from IBM, Conner, Fujitsu, Samsung, and Micropolis, MO drives from Fujitsu and Maxoptix, tape drives from Exabyte, Tandberg, Wangtek, and Wangdat. SCSI host adaptors from Adaptec and DPT, and display products such as Samsung monitors and Sony-OEM monitors.

• Management of Seagate, Conner HDD products, Eizo monitor, Tandberg and Archive Tape products. Involved in expanding distribution channel for both Singapore and India, which s included training and recruitment, as well as overseeing team of 12 staff members.