Driven professional with strong commercial acumen, specializing in market development and management strategies that enhance business performance. Extensive experience in regional and international sales, business development, and strategic marketing, with a proven track record in client acquisition and retention. Expertise in building and maintaining trusting client partnerships, contributing to sustained success. Skilled in leading multicultural teams with an inclusive management style that boosts performance and drives results.
Overview
26
26
years of professional experience
1
1
year of post-secondary education
Work history
Global Head of Partnerships
Audax Financial Technology Pte Ltd
Singapore
2025.06 - Current
Serverd as a dual function as enterprise sales leader for emerging markets outside the ASEAN and MENA regions.
Achieved a pipeline of US$25+ million within the first 9 months of partnership engagements.
Established the company's partnership GTM program by working across Tier 1 System Integrators & Regional Management Consultants and Technology Partners to build out a robust alliances ecosystems.
Supported and drove joints marketing activities with designated in-market partners to market engagement and new logo lead generation.
Senior Director - Regional Sales
SymphonyAI
Singapore
2023.07 - 2025.05
Spearheaded market expansion into ASIA/North-Asia territories, successfully penetrating Malaysia, Indonesia, Vietnam, Philippines, Thailand, and Cambodia, including Singapore, Brunei, Cambodia, Hong Kong, Japan and South Korea.
Cultivated strategic alliances with Tier 1 Global System Integrators (GSI), generating a robust US$20M+ new client pipeline for 2024/2025.
Established premier B2B relationships with top-tier consulting firms (Deloitte, KPMG, EY, PwC, TCS & Infosys), enhancing market access and client development initiatives.
Integral member of the New Business Sales team, driving forward the company’s market expansion objectives to derive new logo acquisition.
Collaborated with clients on co-creating AI-driven transformation programs targeting Anti-Money Laundering and Business IT solutions within the BFSI sector at the senior management level.
Supported and executed internal GTM/Product augmentation development program for Generative AI & Agentic AI use case/s development for North Asia and ASEAN BFSI client segments.
Business Development & Senior Account Director
Beyondsoft International Pte Ltd
Singapore
2021.08 - 2023.07
Achieved significant business growth by securing 10 new FSI/Enterprise client contracts in FY21/22, with ongoing expansion in 2023.
Spearheaded innovative marketing strategies to elevate Beyondsoft’s brand presence in Singapore and the ASEAN market.
Led the training of sales and business development teams, focusing on Enterprise Sales tactics and comprehensive service offerings.
Drove regional business through strategic Channel Partner collaborations, enhancing technology solutions in Digital Payments, Workflow Optimization, Cybersecurity, and Technology Transformation.
Pioneered new service lines including Digital Migration, Digital Banking, Digital Payments, SRE, DevSecOps, Metaverse, and RPA to meet evolving client needs.
Managed and nurtured key accounts including top-tier financial institutions and corporate clients across various industries.
Associate Client Consultant
Privasec Pte. Ltd.
Singapore
2020.08 - 2021.07
Successfully secured 5 new FSI/Enterprise accounts, enhancing the Cybersecurity services footprint in Singapore.
Initiated and managed a new Channel Sales portfolio, catalyzing expansion in Singapore and the APAC market.
Crafted and executed innovative marketing strategies to elevate brand awareness across Singapore and ASEAN territories.
Provided expert training to the sales team on Enterprise Sales tactics and client engagement methodologies.
Cultivated relationships with top-tier BFSI clients, including DBS, UOB, OCBC, and others, driving sustained business growth.
Strategic Account Director
NCC Group Pte. Ltd.
Singapore
2019.06 - 2020.08
Spearheaded the generation of over S$1 million in sales for FY 2019/2020, demonstrating exceptional revenue growth.
Drove market expansion by securing 13 new clients, enhancing the Cybersecurity services footprint in Singapore, ASEAN, and North Asia.
Pioneered engagement with NCC Group’s inaugural Singapore Government client, laying the groundwork for future recurring revenue streams.
Broadened NCC Group’s service offerings across all Strategic Accounts, ensuring comprehensive solutions for clients.
Negotiated and established over 10 active Master Services Agreements with key players in Banking, Financial Services, FinTechs, and Enterprises.
Managed and deepened relationships with top-tier BFSI clients including DBS, Citibank, Standard Chartered Bank, and others, reinforcing the company’s market position.
Global Alliances & Regional Director, North Asia
V-Key Pte. Ltd.
Singapore
2017.08 - 2019.03
Achieved first direct sales victory in Japan, significantly expanding V-Key’s Mobile Security product sales portfolio.
Quadrupled Global Partners Network since 2018 through strategic direct and indirect recruitment initiatives.
Spearheaded the development and launch of a comprehensive Global Partners program, enhancing Go-To-Market strategies for V-Key’s patented security solutions.
Elevated Tier 1 Solution Consulting Partners’ capabilities, facilitating the adoption of mobile security transformations among Global BFSI clients.
Implemented a targeted marketing communications strategy, increasing market penetration and channel visibility in BFSI, Telco, Government, and FinTech sectors.
Cultivated strong relationships with top-tier BFSI clients, including DBS, Citibank, Standard Chartered, UOB, OCBC, HSBC, Bank of Singapore, Taiwan Life Insurance, Siam Commercial Bank, and TMB Bank.
Regional Commercial Director, Asia-Pacific
UL Verification Services Pte Ltd, Transaction Security Division
Singapore
2014.04 - 2017.07
Spearheaded the restructuring and leadership of a dynamic Regional Sales team, propelling commercial success with key players in Banking, Payment, Telecommunications, and Payment Services across the Asia-Pacific region.
Expertly structured and negotiated lucrative pre-sales and post-sales agreements with Government Agencies and Equipment Vendors, bolstering Cybersecurity initiatives in Singapore, ASEAN, and the US.
Surpassed FY2016 sales targets by 115%, generating over US$13 million in new and organic revenue through software testing, consulting, and Security Evaluation services for premier Banks, Service Providers, and Government entities.
Cultivated high-value Tier 1 client relationships and established a robust Reseller Program, enhancing account development across diverse segments in North Asia, ASEAN, and the Pacific.
Led the successful regional deployment of Mobile Payment Interoperability testing services, collaborating with top handset manufacturers and major banks throughout the Asia Pacific.
Directed regional marketing strategies and innovative client engagement programs, significantly raising the UL brand profile in the Mobile/Digital, FinTech, and e-Government sectors within the Asia Pacific market.
Maintained strong partnerships with top-tier BFSI clients, including DBS, UOB, OCBC, Citibank, and many others, reinforcing the company’s market dominance and trusted reputation.
Business Advisor - SMB
Spring-SIM Advisors Programme
Singapore
2013.08 - 2014.04
Engineered strategic Business Road-mapping for SMEs, fostering structured growth strategies.
Reinforced and realigned internal Business Processes to attain SMEs’ annual growth objectives.
Conducted comprehensive reviews and provided expert advice on internal resource planning for local and regional business expansion.
Spearheaded digital transformation initiatives, integrating RFID and mobile/digital applications to bolster business efficiency and support growth plans.
Regional Account Director, Singapore, Malaysia & Philippines
CGI Group Inc. (Ex-Logica)
Singapore
2012.05 - 2013.02
Formulated and executed a robust commercial strategy to boost CGI’s software offerings for BFSI clients, focusing on Collections and Wealth Management in Asia post-acquisition of Logica.
Amplified alliance channel initiatives to propel sales of Logica’s Banking products, including Payment Systems and KYC Global risk assessment tools across Singapore, Thailand, and Malaysia.
Crafted and implemented a strategic account development plan targeting Global and Regional Banks and Financial Institutions for IT Transformation projects within the Asian market.
Country Manager, Singapore & Malaysia
Fidelity Information Services
Singapore
2011.04 - 2011.10
Directed Regional Account Directors in Singapore & Malaysia, streamlining account renewals and identifying emerging market prospects.
Spearheaded comprehensive reviews of Digital Banking solutions and national payment networks, targeting system enhancements or replacements.
Led a dedicated team in nurturing client relationships with major banks, including Citibank, ANZ, DBS, RHB, AmBank, and CIMB, focusing on Core Banking and transaction payment processing.
Accountable for pioneering outsourced payment processing and managed services for financial clients, achieving a Revenue Target exceeding US$24 million in FY 2011.
Regional Sales Director, Asia
Sybase Inc. (An SAP Company)
Singapore
2010.03 - 2011.02
Spearheaded a dynamic team of account managers, senior Pre-Sales, and Technical consultants to drive Global Messaging and mCommerce initiatives for top-tier global clients.
Pioneered pre-sales strategies, engaging with premier regional retail banks on the value proposition, design, and development of cutting-edge mobile e-payment and banking solutions across ASEAN.
Orchestrated mobile commerce rollouts through strategic channel partners, ensuring seamless execution across diverse Asian markets for new sales logos in the BFSI sector.
Surpassed FY2010 sales goals by 130%, generating over US$6 million in new business revenue and demonstrating exceptional sales leadership.
Regional Sales Director - South Asia Region
Merchant Solutions Pte Ltd
Singapore
2008.01 - 2009.11
Spearheaded strategic direction and execution of corporate goals alongside the regional sales leadership team, focusing on manpower planning, sales enablement, and client development strategies.
Drove successful leadership of a team of account relationship managers, managing a robust portfolio of top-tier international and regional clients in the Insurance, Travel & Entertainment, Telco, and Retail sectors.
Achieved a fourfold increase in the merchant acquiring portfolio for parent financial companies in 2008, leading a regional team of over 40 direct reports.
Significantly enhanced financial performance, tripling both revenue and profit in Singapore, Malaysia, and Brunei markets during FY 2008 under my direction.
Senior Director, Sales - Asia Pacific Region
VIVOtech Inc.
Singapore
2005.10 - 2007.12
Surpassed 2006 & 2007 Asia Pacific sales KPIs by targeting top-tier financial institutions and spearheading contactless debit and credit initiatives with prominent card associations.
Pioneered the first comprehensive deployment of Mastercard PayPass and VISA payWave contactless payment systems with key financial clients and major retailers throughout the Asia Pacific.
Drove the successful sale and implementation of over 6,000 contactless readers, generating transactions exceeding US$750,000 within the first half-year at VIVOtech across ASEAN, North Asia, and ANZ markets.
Head of Asia Pacific Region
Royal Bank of Scotland - International Merchant Services Group
Singapore
2000.08 - 2005.10
Surpassed 2004 sales objectives with over £120 million in card processing volume, achieving a 200% increase in new business revenue.
Led and cultivated a high-performing sales team across Direct, Corporate, and Partner channels, surpassing annual goals with targets over £90 million and exceptional new merchant acquisition for 2004.
Strategically crafted and executed impactful direct marketing campaigns within Payment Card Networks across Singapore, Hong Kong, and Malaysia, bolstering new merchant onboarding.
Outperformed all sales and business benchmarks for 2002, securing £30 million in transaction turnover and escalating new merchant acquisition sales by over 300%.
Education
Master of Business Administration -
Arcadia University
USA
Bachelor in Business Administration - Marketing Major
La Trobe University
Australia
Graduate Diploma in Marketing Management - Marketing Management
Singapore Institute of Management
1996.01 - 1996.12
Diploma in Electronic Engineering - undefined
Ngee Ann Polytechnic
Skills
CISSP - Certified Information Systems Security Professional