CHRISTOPHER ANDRE JIN XIANG
Singapore
Summary
Dynamic and results-oriented Sales & Marketing Manager with over 15 years of diverse experience in digital media, account management, sustainability, and event marketing. Demonstrated expertise in leading high-performance teams to consistently exceed sales targets while driving innovative customer engagement strategies. A track record of revitalizing inactive accounts and delivering impactful marketing solutions, recognized for surpassing KPIs. Strong interpersonal skills and keen business acumen facilitate the development of lasting client relationships, contributing to sustained organizational success.
Overview
26
26
years of professional experience
Work History
Circularity Consultant – TRUE Advisor Certification
CORA Environment (formerly SembWaste – Part of Sembcorp Environment)
11.2023 - Current
- Deliver innovative strategy solutions to address complex challenges and evolving market trends in waste management, decarbonisation, and circular economy transitions.
- Support strategic engagements with both new and existing clients, leveraging analytics, research, and data-driven insights to shape decision-making and operational planning.
- Assist in developing and executing a business roadmap for growing the circularity and clean stream advisory services, in alignment with CORA long-term sustainability vision.
- Collaborate across business units to translate strategic objectives into practical solutions that support clients' transitions to zero waste and improved resource recovery.
- Direct and contribute to high-impact projects that improve internal operations and build externally marketable, scalable solutions.
- Engage with industry networks and stakeholders, contributing thought leadership and maintaining visibility within the sustainability and waste management sectors.
- Partnership Collaboration for SembEnviro School Recycling League 2024 and 2025
Manager (Team Lead)
SP Group
10.2019 - Current
- Lead Sustainability Ambassador Team to promote Centralised Cooling System in Tengah Smart Town.
- Created SOPs and training modules for onboarding and operations.
- Regularly engage residents via calls and in-person, increasing sign-ups significantly.
- Manage end-to-end variation orders with Daikin and Singapore District Cooling.
- Generate weekly performance and sales reports for senior management.
- Monitor brand sentiment through social listening and on-ground feedback.
Account Manager
Singtel Media
08.2017 - 10.2019
- Managed clients across retail, e-commerce, tech, and lifestyle sectors.
- Converted inactive accounts into active, contributing to monthly revenue growth.
- Sold across various platforms including Singtel TV, digital, bill inserts, and Hungrygowhere.
- Developed custom marketing proposals and collaborated closely with media agencies.
Sales Manager
Clear Channel Singapore
10.2016 - 08.2017
- Handled major accounts (Zenith, Starcom).
- Reignited dormant accounts through strategic outreach and relationship building.
- Delivered consistent performance against monthly targets.
Business Manager
Key Editions
07.2015 - 10.2016
- Oversaw ad sales for magazines: Singapore’s Child, Squarerooms, Teenage.
- Secured online advertising and event partnerships with shopping malls.
- Built marketing proposals and maintained strong agency relationships.
Account Manager (Publishing)
Mediacorp
02.2011 - 07.2015
- Managed fashion and parenting titles: FHM, STYLE, ELLE, Mother & Baby.
- Organised BabyCare Festival annually, attracting top-tier advertisers.
- Drove media sales growth and brand awareness through creative campaigns.
Account Executive
ZoMedia
01.2009 - 01.2010
- Focused on FMCG, nightlife, and F&B clients.
- Introduced innovative marketing ideas to boost client ROI.
- Achieved Top 3 Salesperson status in 2010.
Senior Sales Executive
American Academic Alliance
01.2005 - 01.2009
- Promoted American degree programmes across Southeast Asia.
- Participated in trade shows and processed sales orders end-to-end.
Cook (1 year Internship)
Miramar Hotel
01.2002 - 01.2003
Cook & Kitchen Helper
Klatch Café
01.2000 - 01.2002
Education
Bachelor of Arts - Business Admin (First Class)
Birmingham City University
01.2025
Diploma - Digital Marketing
Kaplan Singapore
01.2019
Diploma - Culinary Skills
Shatec Institutes
01.2003
GCE 'N' Levels - undefined
Gan Eng Seng School
01.2001
PSLE - undefined
Radin Mas Primary School
01.1996
Skills
- Strategic sales management
- Relationship management expertise
- Team Leadership & Training
- Digital & Traditional Media Advertising
- Event Planning & Brand Activations
- Customer engagement
- Campaign & Performance Reporting
- Competitive analysis proficiency
Accomplishments
- SembWaste Business Development - Top salesperson (2024 and 2025)
- Promoted from Assistant Manager to Manager, SP Group (2023)
- Top Rookie of the Year, Singtel Media (2019)
- Achieved 300% of monthly target, Clear Channel (Dec 2017)
- Member of 100% Club, Mediacorp (2014)
- Highest Record for BabyCare Festival, Mediacorp (2014)
- Top 3 Salesperson, ZoMedia (2010)
Languages
Languages: English (Fluent), Mandarin (Conversational)
OTHER INFORMATION
- Nationality: Singaporean
- Marital Status: Married
- Availability: 1 Month Notice
- Salary: Currently drawing SGD $8,200
Timeline
Circularity Consultant – TRUE Advisor Certification
CORA Environment (formerly SembWaste – Part of Sembcorp Environment)
11.2023 - Current
Manager (Team Lead)
SP Group
10.2019 - Current
Account Manager
Singtel Media
08.2017 - 10.2019
Sales Manager
Clear Channel Singapore
10.2016 - 08.2017
Business Manager
Key Editions
07.2015 - 10.2016
Account Manager (Publishing)
Mediacorp
02.2011 - 07.2015
Account Executive
ZoMedia
01.2009 - 01.2010
Senior Sales Executive
American Academic Alliance
01.2005 - 01.2009
Cook (1 year Internship)
Miramar Hotel
01.2002 - 01.2003
Cook & Kitchen Helper
Klatch Café
01.2000 - 01.2002
Diploma - Digital Marketing
Kaplan Singapore
Diploma - Culinary Skills
Shatec Institutes
GCE 'N' Levels - undefined
Gan Eng Seng School
PSLE - undefined
Radin Mas Primary School
Bachelor of Arts - Business Admin (First Class)
Birmingham City University
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