Summary
Overview
Work History
Education
Skills
Timeline
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CHRISTIAN GUINOT

CHRISTIAN GUINOT

CEO

Summary

Visionary Media & AdTech Executive | Scaling High-Growth Ventures & Driving Digital Transformation Results-driven global executive with a proven track record in transforming digital media and AdTech organizations, scaling businesses, and pioneering digital-first, AI-driven solutions. After more than a decade leading MEC (now Wavemaker) in Russia and China, I embraced an entrepreneurial challenge, launching and expanding Teads APAC from the ground up. Since 2017, I have built a high-performing, 150-strong powerhouse, driving Teads' exponential growth from $2m in 2017 to $100M+ in topline annual revenue by 2024, highly profitable, solidifying its position as the leading end-to-end video ad platform on the open web in Asia. Under my leadership, Teads APAC has achieved constant double-digit revenue YoY growth and profitability every year, forged industry-defining partnerships, and set new benchmarks for digital innovation, programmatic advertising, and premium video monetization. I am also proud to have hired along the years some of the best talents in Asian markets, and to have kept 100% of my APAC leadership team with me since 2017. Adept at building & leading multicultural teams, scaling high-growth ventures, and integrating AI-driven advertising solutions, I thrive at the intersection of media, technology, and strategic transformation, driving businesses to outperform in an ever-evolving digital landscape.

Overview

22
22
years of professional experience
2
2
Languages

Work History

CEO, APAC

TEADS APAC
01.2017 - Current
  • Launched and scaled Teads APAC from the ground up, transforming it into a regional powerhouse across 12 markets (Singapore, Japan, Australia, India, Korea, Hong Kong, Taiwan, Indonesia, etc.).
  • Delivered 25x revenue growth, surpassing $100M in annual topline revenue by 2024.
  • Built and led a high-performing team of 150+ professionals across the region, fostering a culture of innovation, agility, and results.
  • Established Teads as the leading fully integrated video advertising platform in APAC, driving adoption of cookieless targeting, AI-driven creative optimization, and omnichannel advertising solutions.
  • Secured strategic partnerships with global brands, agencies, and premium publishers, ensuring dominant market presence.
  • Consistently achieved double-digit YoY growth and exceeded performance targets every year since 2017.

PRESIDENT, CHINA

MEC China (now Wavemaker)
01.2012 - 01.2017
  • Led one of China’s largest full-service media agencies, overseeing $1.4B in billings and 500+ employees across Shanghai, Beijing, and Guangzhou, with greater China expansions (Hong Kong and Taiwan).
  • Drove digital transformation, making Wavemaker China the most digitized media agency in GroupM China, with 60% YoY digital growth (2012-2015).
  • Achieved record-breaking new business success, securing large & global Clients like Uber China, Microsoft, and Danone through innovative, data-driven strategies.
  • Led organizational restructuring, elevating talent, launching new service lines (content, analytics), and improving client satisfaction (MEC ranking #1 in China - Agency Scope Report, R3:Scope 2016).
  • Won 29 industry awards, including Effie Golds and Cannes recognitions for groundbreaking digital campaigns.

MANAGING DIRECTOR, RUSSIA

MEC Russia (now Wavemaker)
01.2007 - 01.2011
  • Transformed MEC Russia from a mid-size agency into the #1-ranked integrated communication solutions provider (Source Recma 2011), with billings exceeding $560M.
  • Tripled market share from 3.4% to 9%, winning $250M in new business.
  • Expanded client footprint across Russia and the CIS region (Ukraine, Kazakhstan, Belarus, Armenia, Georgia, Uzbekistan, Azerbaijan).
  • Increased profitability by 800%, achieving record financial performance.
  • Led a strategic repositioning, launching specialist units in sponsorship, digital, and analytics to future-proof the agency.

GLOBAL MANAGING PARTNER

MEC London (now Wavemaker)
01.2004 - 01.2006
  • Led international client development and strategic growth, overseeing market expansion, service diversification, and global client relations.
  • Spearheaded central strategy development, ensuring buying performance optimization and commitment control across multiple regions.
  • Directed global media strategies for Daimler-Chrysler and Danone, optimizing international investments across 60+ markets, driving client engagement, retention, and revenue growth through innovative, data-driven solutions.

Education

MBA -

Essca

Executive Program - undefined

INSEAD/CEDEP

Skills

Executive Leadership & Business Scaling: Managed organizations of 500 headcount, driving sustainable growth and operational excellence

Timeline

CEO, APAC

TEADS APAC
01.2017 - Current

PRESIDENT, CHINA

MEC China (now Wavemaker)
01.2012 - 01.2017

MANAGING DIRECTOR, RUSSIA

MEC Russia (now Wavemaker)
01.2007 - 01.2011

GLOBAL MANAGING PARTNER

MEC London (now Wavemaker)
01.2004 - 01.2006

Executive Program - undefined

INSEAD/CEDEP

MBA -

Essca
CHRISTIAN GUINOTCEO