Choong Seng Cheong
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes.
Well-organized and proactive with hands-on and resourceful style. Knowledgeable about recruitment, regulatory compliance and inventory management.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Deputy Director, Corp Sales
NTUC LearningHub Pte Ltd
09.2019 - 12.2022
- Led a successful sales and sales admin team by providing motivational coaching and performance-based incentives.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
- Worked closely with product teams to understand customer needs and requirements.
Senior Operations / Center Manager for Workplace Safety and Health
NTUC LearningHub Pte Ltd
05.2006 - 08.2019
- Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
- Reviewed financial and operational reports on regular basis to make effective decisions.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Led, supervised and provided strategic direction for workforce of 19 employees.
- Maintain good working relationships with NTUC, SSG, E2i, MOM/WSHC, WSH business partners.
Account Manager
SembCorp Utilities Pte Ltd
04.2002 - 05.2006
- Sales of Natural Gas / Utilities to industrial customers
- Promote Integrated Utilities services to new investors (assigned by EDB) in Jurong Island as well as to handle contract management of existing key customers in Jurong Island
- Generating quotations and preparing tender documents
- Negotiating terms and conditions in the Supply Agreement with customers.
Senior Aircraft Specialist (F5 fighter plane)
Republic of Singapore Airforce
09.1994 - 03.2002
- Supervise and manage a team of Maintenance Technical Specialists
- Coordinate and conduct in-house-Training Program, Audit checks and work improvement plan
- Licensed aircraft and equipment tower.
Education
Mechanical Engineering
Singapore Polytechnic
Skills
- Strategic Planning
- Budget Planning
- Operations Management
- Client Engagement
- Staff Management
Certification
- ICDL Certification in Microsoft Words, Excel and Power Point
- Certificate in Sale Presentation / Negotiation Skills, SIM
- Certificate in Risk Management, Workplace Safety and Health and Safety Committee.
- Advanced Certificate in Training and Assessment by IAL
Race
Chinese
Languages
English
Chinese (Mandarin)
Personal Information
Age: 50
Hobbies and Interests
- Cycling
- Swimming
- Bonding with family
Others
- Class 3 driving license and own vehicle
- Taxi license
Timeline
Deputy Director, Corp Sales
NTUC LearningHub Pte Ltd
09.2019 - 12.2022
Senior Operations / Center Manager for Workplace Safety and Health
NTUC LearningHub Pte Ltd
05.2006 - 08.2019
Account Manager
SembCorp Utilities Pte Ltd
04.2002 - 05.2006
Senior Aircraft Specialist (F5 fighter plane)
Republic of Singapore Airforce
09.1994 - 03.2002
Mechanical Engineering
Singapore Polytechnic
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