Yoon Soon Chong
Summary
Accomplished Senior Technical Marketing Engineer with a proven track record at WPI (South Asia), bridging pre-sales and post-sales technical roles to support customers and internal sales team in achieving quarterly goal. Proficient in technical writing and cross-functional team collaboration, effectively increased product adoption by conducting competitive analysis, market positioning, and pricing strategies across multiple vertical segments. Recognized for driving brand awareness by forming strategic ecosystem partnership with suppliers. Delivered notable sales growth by leveraging strong customer relationships and strategic product marketing and technical support.
Overview
9
9
years of professional experience
Work History
Senior Technical Marketing Engineer
WPI (South Asia)
06.2019 - Current
- Conducted comprehensive market research on edge computing to identify customer needs and preferences in embedded segments.
- Evaluated emerging technologies, competitor analysis and understanding market trends of edge computing and x86 architecture to provide recommendations to customers.
- Collaborated with suppliers to co-market products by launching events, product demonstration and webinar, resulting in increased brand awareness and expanded customer reach.
- Improved customer satisfaction by providing detailed technical support and addressing specific needs with tailored solutions.
- Work closely with embedded suppliers and drive design in-win activities and demand revenue for the company.
- Travelled within South-East Asia and internationally on need basis.
Technical Marketing Engineer
WPG C&C (Malaysia)
12.2016 - 06.2019
- Enhanced customer satisfaction through sales consultations and product demonstrations.
- Co-work with suppliers to identify the root cause of product's technical issues and resolve the problems with solutions based on failure analysis
- Streamlined design win activities using Sales Force development tools and drive demand revenue for company.
- Wrote documents and created presentations sharing technical details of products, technologies, and solutions.
Industrial Training Program (Internship)
Sony EMCS (Malaysia) Sdn. Bhd.
06.2015 - 09.2015
- Gained hands-on experience in various software programs, assisting software division team on audio's graphics user interface development
Education
Bachelor of Electronic Engineering - Computer Engineering
Technical University of Malaysia, Malacca
Malacca, Malaysia10.2016
Skills
- Technical Writing Expertise
- Team Collaboration
- Product Marketing Strategy
- Customer Engagement Techniques
- Customer Presentations
- Pricing Structures
- Proposal Writing
- Competitive Research
- Industry Trends
Languages
English
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Malay
Upper intermediate (B2)
Chinese (Cantonese)
Upper intermediate (B2)
Timeline
Senior Technical Marketing Engineer
WPI (South Asia)
06.2019 - Current
Technical Marketing Engineer
WPG C&C (Malaysia)
12.2016 - 06.2019
Industrial Training Program (Internship)
Sony EMCS (Malaysia) Sdn. Bhd.
06.2015 - 09.2015
Bachelor of Electronic Engineering - Computer Engineering
Technical University of Malaysia, Malacca
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