Chomruedee Siddhisariputra
Bangpakok
Summary
Strategic marketing leader with 10 years of experience in FMCG/Pet Nutrition, driving brand growth through integrated marketing, digital transformation, and omnichannel commercial strategies. Proven track record in developing growth strategies, leading cross-functional teams, building strategic customer partnerships, and delivering sustainable business results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Omnichannel Lead
Royal Canin (Thailand) Co.,Ltd.
Thailand
04.2026 - Current
- Lead the overall omnichannel strategy across all omnichannel customers and online-focused customers. Delivered 39% online-focused customers sales growth while improving profitability by shaping online portfolio
- Led omnichannel transformation initiatives that improved execution efficiency and customer experience to develop omnichannel customer for sustainable growth
- Lead integrated marketing campaigns across digital, e-commerce, CRM, and retail media.
- Build strategic partnerships with leading e-commerce platforms and customers through Joint Business Planning.
- Lead and develop a high-performing omnichannel team while fostering strong collaboration across internal and external stakeholders.
- Manage commercial performance including sales, P&L, forecasting, business planning, and customer negotiations.
Head of Marketing
Royal Canin (Thailand) Co.,Ltd.
Thailand
10.2023 - 04.2026
- Lead overall category & channel strategy for Pet Specialty Retail Channel (online & offline), integrated marketing plans across owned, paid, earned, and retail media channels to drive brand growth and consumer acquisition.
- Lead cross-functional teams across Marketing, Sales, Brand, Supply Chain, Finance, and Demand Planning to deliver business objectives.
- Responsible for Pet Specialty Retail P&L and deliver sustainable revenue and profitability growth across all customer channel.
- Develop high-performing teams through coaching, capability building, and collaborative leadership.
Trade Marketing Manager
Royal Canin (Thailand) Co., Ltd.
Thailand
04.2021 - 10.2023
- Drive portfolio, pricing, promotion, and assortment strategies based on consumer insights and business analytics.
- Oversee new product launches and integrated go-to-market strategies across online channels.
- Develop and execute joint business plans (JBP) with key retailers
- Drive full-funnel marketing initiatives to increase traffic, conversion, and customer retention.
Retail Category Manager - Oral Care
Colgate-Palmolive (Thailand) Limited
Thailand
10.2020 - 04.2021
- Initiate promotion guideline & help set up promotion management framework for oral Care & personal care category
- Implement corporate promotional theme
- Strategy for Assortment & Placement & Pop for premium tier toothpaste, focus on modern trade channel
Category Investment Support Manager
Unilever Thai Trading Limited
Thailand
01.2017 - 12.2018
- Analyzed EPOS, consumer, and channel insights to identify growth opportunities across channels.
- Developed pack-price and promotional strategies to maximize revenue and ROI.
- Led seasonal promotional campaigns from planning to execution.
- Partnered cross-functionally to implement Net Revenue Management (NRM) initiatives.
Channel & Category Development Support Manager
Unilever Thai Trading Limited
Thailand
01.2015 - 12.2017
- Led new product launches and in-store activation campaigns.
- Developed category, trade, and promotional strategies across channels.
- Leveraged shopper insights to drive category growth and penetration.
- Optimized assortment, shelf strategy, and POS execution.
- Managed trade marketing budgets and maximized promotional ROI.
- Partnered with Supply Chain on demand forecasting and with Marketing on integrated go-to-market execution.
Education
Master of Science - Marketing
University of Exeter
Exeter, United Kingdom01.2015
Bachelor of Laws - Business Law
Chulalongkorn University
Bangkok, Thailand01.2010
Skills
- Marketing Strategy
- Business Transformation
- P&L Management
- E-commerce
- Stakeholer Management
- Leadership
Languages
English
Upper Intermediate
B2
Chinese (Mandarin)
Elementary
A2
Certification
- Winning in Best brand led-initiative - Global Omnichannel Awards
Interests
- Freediving
- Ski
Timeline
Omnichannel Lead
Royal Canin (Thailand) Co.,Ltd.
04.2026 - Current
Head of Marketing
Royal Canin (Thailand) Co.,Ltd.
10.2023 - 04.2026
Trade Marketing Manager
Royal Canin (Thailand) Co., Ltd.
04.2021 - 10.2023
Retail Category Manager - Oral Care
Colgate-Palmolive (Thailand) Limited
10.2020 - 04.2021
Category Investment Support Manager
Unilever Thai Trading Limited
01.2017 - 12.2018
Channel & Category Development Support Manager
Unilever Thai Trading Limited
01.2015 - 12.2017
Master of Science - Marketing
University of Exeter
Bachelor of Laws - Business Law
Chulalongkorn University