Results-driven Commercial Director with strong business acumen and 23 years of experience securing and growing major, complex contracts. Collaborate with key stakeholders to develop comprehensive business strategies, expanding territories and market share.
Overview
24
24
years of professional experience
Work History
Commercial Director
53 Degrees
06.2021 - 03.2023
53 Degrees is a young company with entrepreneurial spirit and determination that predominantly sells baijiu, China's National Drink
Career Responsibilities
Formulating growth strategies and plans to drive business expansion
Conducting comprehensive research on potential business opportunities and viable income sources
Identifying and evaluating business strengths and customer requirements
Overseeing the complete training cycle, including in-person sessions and utilizing e-learning platforms.
Career Achievements
Increased annual revenue by 15% within the first year of developing the travel retail business with the Heinemann Group post-pandemic.
Launched a successful marketing campaign that resulted in a 50% increase in foot traffic and a corresponding 20% increase in conversion rates at Lotte travel retail stores in APAC.
Negotiated favorable lease agreements with airport authorities, resulting in a 10% decrease in rental costs for Vietnam, Malaysia and Australia.
Identified bottlenecks and optimized the supply chain process, reducing lead times and minimizing costs for channel partner distributors.
Designed proposal with the travel retail business King Power Group in Thailand.
Client Services Manager
Sistic Private Limited
05.2020 - 06.2021
SISTIC is Singapore's largest ticketing agency and one of the country's leading e-commerce players, selling over 6 million tickets to-date. A pioneer in the industry, with an extensive portfolio of major events. A one-stop marketplace dedicated to the arts, culture and entertainment sectors
Career Responsibilities
Managed the Singapore F1 Race project
Headed F1 race contract projects
Oversee the project management of live digital stream performances and the Digital Concert Hall
Managed the onsite park operations for the F1 event, including the access control system
Drive technological initiatives such as HTML5, content security policies, 2FA authentication, OTP, F&B digital vouchers, and merchandise
Led the implementation of Covid-19 safety measures, including bubble-wrap technology, RFID initiatives, vaccine registration, and safe entry protocols
Established and maintained relationships with key partners such as the National Heritage Board, Singapore Symphony Orchestra, Sports Hub, and Jewel
Career Achievements
Achieved and successful secured 2020/2021 F1 project
Spearheaded F1 ITQ 2022-2026
Developed and presented a customized safety management booking system for Singapore's religious groups to MCCY (Ministry of Culture, Community, and Youth)
Took the lead in fostering collaboration between the theatre and arts culture sectors as part of the Singapore Australian delegates program
Effectively directed the Digital Concert Hall program for the Singapore Art Week Symposium in 2021
Account Manager
Autolux Pte Ltd
05.2015 - 05.2020
Autolux is in the automobile business providing a full spectrum of client management services and supply chain operations locally and regionally
Career Responsibilities
Establish robust procurement processes and selection criteria while assisting cross-functional teams in selecting vendors
Cultivate and lead supplier relationships to maximize value in terms of supplier quality, cost-effectiveness, service levels, risk management, sustainability, and innovation
Oversee contract management and negotiate agreements, resolving any contractual disputes
Continuously seek opportunities to streamline business processes and improve operational efficiency
Manage financial aspects, costs, and foreign exchange transactions exceeding 5 million Singapore dollars within the supply chain
Develop inventory strategies to meet local and regional demands effectively
Career Achievements
Successfully secured 50% contracts increased from Japan and United Kingdom
Responsible for the steady growth of 70% of client sales within 9 months.
Achieved sales plan to drive vehicle sales in the local market.
Business Development Manager
Datapulse Technology Limited
01.1999 - 05.2015
Datapulse Technology Limited is a public listed, top leading replicator providing digital storage media solutions to key companies worldwide
Career Responsibilities
Expanded into new markets across Australia, the U.S., Europe, and Asia
Managed a team of 10 sales operational staff, overseeing account management, prioritizing key accounts, and achieving monthly sales growth by 35% bi-monthly
Held responsibility for establishing Market Driven Prices for PC, OEM, and Xbox business to effectively compete with industry players
Career Achievements
Successfully secured and managed the worldwide relationship with Microsoft Xbox Business, generating over 10 million dollars in annual revenue
Maintained strong relationships with Microsoft and delivered impactful presentations to key stakeholders in order to retain Microsoft business in the Retail, Gaming, and OEM channels across America, Australia, and Asia, accounting for 50% of the total business
Secured 35 new accounts in Australia and the Asia region by aligning organizational objectives, presenting tailored solutions, and negotiating proposals to meet business goals
Achieved a month-on-month average revenue growth rate of 20% for key accounts - Ubisoft Entertainment Paris, Electronic Arts Inc., Activision-Vivendi Inc., THQ Inc., Sega Corporation, and Atari Inc
Nurtured a strategic partnership with Adobe Corporation, increasing their business allocation from 30% to 100% and securing a revenue of 3 million dollars
Education
ASSOCIATE DEGREE - APPLIED DEGREE IN ELECTRONICS TECHNOLOGY
HEALD TECHNOLOGY COLLEGE
HONOLULU
1999
Skills
Ms PowerPoint
Ms Excel
Ms Word
Commercial Strategy Implementation
International Business
Fluent in English, Conversational Mandarin, Cantonese, Malay
Timeline
Commercial Director
53 Degrees
06.2021 - 03.2023
Client Services Manager
Sistic Private Limited
05.2020 - 06.2021
Account Manager
Autolux Pte Ltd
05.2015 - 05.2020
Business Development Manager
Datapulse Technology Limited
01.1999 - 05.2015
ASSOCIATE DEGREE - APPLIED DEGREE IN ELECTRONICS TECHNOLOGY
HEALD TECHNOLOGY COLLEGE
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