CHING HOU YEE

Marketing Manager at TUK TUK CHA, COCA Restaurants Singapore, Kakurega (The Lair), and #RAVE Karaoke

• Strategic Planning and Execution: Develop comprehensive marketing strategies aligned with business goals and market trends.
  Execute strategic initiatives to position F&B offerings effectively in the marketplace.
• Brand Management: Maintain brand identity, messaging, and visual consistency across all marketing channels.
  Ensure brand resonance and differentiation through compelling storytelling and creative campaigns.
• Digital Marketing: Utilize digital platforms (social media, email, website) to increase brand visibility and engagement.
  Implement SEO, and content marketing strategies to drive online to offline traffic.
• Campaign Development: Conceptualize and execute integrated marketing campaigns, including product launches and promotions.
  Collaborate with creative teams to develop impactful messaging and assets.
• Market Research and Analysis: Conduct market research and competitor analysis to identify opportunities and consumer insights.
  Analyze data to track campaign performance and optimize marketing strategies.
• Cross-functional Collaboration: Work closely with sales, operations, and culinary teams to align marketing efforts with business objectives.
  Coordinate with external partners, agencies, and influencers to amplify marketing initiatives.
• Budget Management: Develop and manage marketing budgets, allocating resources effectively for maximum ROI.
  Monitor expenditures and adjust strategies to optimize cost efficiency.
• Performance Tracking and Reporting: Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
  Prepare detailed reports and presentations to communicate insights and recommendations.
• Customer Engagement and Loyalty Programs: Develop and implement CRM strategies to enhance customer satisfaction and loyalty.
  Create and manage loyalty programs and personalized marketing initiatives.
• Regulatory Compliance: Ensure compliance with industry regulations and advertising standards in all marketing activities.
  Maintain awareness of food safety standards and legal requirements.
• Professional Development: Stay updated on industry trends, emerging technologies, and best practices in F&B marketing.
  Pursue continuous learning opportunities to enhance skills and expertise.
• Food Photography: Captured stunning images by utilizing various lighting techniques and creative compositions. Delivered high-quality images under tight deadlines, demonstrating strong time management skills. Increased brand awareness. Digitally edited photos to enhance appearance. Edited, toned, captioned, and uploaded photographs for publication.
• Graphic Design: Improved satisfaction by creating visually appealing and impactful graphic designs for various marketing materials. Designed eye-catching Menu and Social Media collaterals. Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.

• Great success in growing The Original Boat Noodle from one (1) outlet in 2018 to seven (7), coming eight (8) outlets in Singapore by 2022.
• Generated $7 million sales revenues with just 7 outlets in 2021.
• Increased online delivery revenue from $20k sales to $90k sales in a month.
• Created different marketing campaigns, which resulted in 30% increase in revenue on average.
• Drove brand awareness 30% by developing TikTok, Instagram and Facebook online marketing campaigns.
• Conceptualize and execute new business projects Develop and maintain KOL communications, and enhance the visibility and influence of the F&B industry and target audiences.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Campaign lead for LTO campaigns to develop key visual while ensuring brand consistency.
• Monitor offline marketing budget with accountability for growth in marketing efficiency and ROI Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Study market trends and target audience statistics to effectively and appropriately market products.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
• Briefed senior executives on monthly projections, product launches and other marketing plans.
• Collaborated with senior sales, operations, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Developed marketing content such as promotional materials and advertisements for social media.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Helped find leading online retailers and platforms to connect with consumers.
• Develop strategic brand marketing guidance and strategy in line with brand profile and positioning.
• Ad-hoc Photography, Videography, Graphic Design and Food Styling.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.

• Marketing and Graphic Design (includes ad-hoc Photography) , and machi machi Singapore
• Planning digital marketing campaigns (including web, email, social media and display advertising)
• Maintaining social media presence across all digital channels
• Measuring and reporting on performance of all digital marketing campaigns
• Plan concept by studying information and materials of relevant brand
• Illustrates concept by designing rough layout or art (includes arrangement, size, typeface, style and related aesthetic concepts)
• Ad-hoc photography of related products for various brand
• Increased customer engagement through social media
• Successfully launched offline and online consumer targeting and marketing strategy
• Increased brand awareness by 30%

• Artist's personal assistant
• Handling of personnel at the backstage of an concert.
• Develop new music related course curriculum to promote Mandarin Music
• Worked with overseas (mainly Taiwan and China) instructors, and renowned musicians.
• Organizing events and new courses, increased sales by 20%
• Providing support for events related to promotion and advertising campaigns
• Running marketing campaigns for courses (platforms such as Facebook, Google AdWords, YouTube and newsletter)
• Conceptualize and execute plans for courses and events
• Design brochures for various events and courses
• Design and execute digital marketing strategies
• Study customers preferences and market trends
• Plan and broaden social media presence to expand business reach
• Maintain and mange company's website with new updates
• Draft, create, proofread and edit marketing materials (newsletter and emails).
• Set up, completed and tracked customer surveys for local, regional and national campaigns

• Assist in sales & administrative daily operations
• Discuss and comes up with new music related courses
• Organizing events and new courses
• Providing support for events related to promotion and advertising campaigns
• Running marketing campaigns for courses (platforms such as Facebook,
• Google AdWords, YouTube and newsletter)
• Conceptualize and execute plans for courses and events
• Design brochures for various events and courses
• Design and execute digital marketing strategies
• Study customers preferences and market trends
• Plan and broaden social media presence to expand business reach
• Draft, create, proofread and edit marketing materials (newsletter and emails)
• Liaise directly with MDA (Media Development Authority) for courses
• Coordinate, plan and execute V-Singer 2012 (Season 6)'s First show, Midterm show, Graduation show and Finale
• Organizing OB Forest Music School's students to perform for various events such as Bugis+ 1st Anniversary, Bugis Junction Valentines' Day Mini Concert2017, NTU Music Express, NUS XQRJ Regional Songwriting Competition and etc
• Assist in planning and executing with WDA (Workforce Development Agency) & MDA (Media Development Authority) to plan and run 1st Professional Music Career Program in Singapore

• To create publicity and awareness by promoting products on event site
• Coordinate closely with supervisor on product's promotion and logistic matters.
• Co-plan and execute events logistics

• Provide administrative support to different department.
• Assist programmers on main project
• Finish up previous project and start new versions of project
• Create and generate reports using MS Excel and ensuring timely submission
• Communicate with different clients from different countries on project
• Prepare of presentations
• Any other duties assigned from time to time

• Part time Education Facilitator bringing primary, secondary level students on English, Mathematics and Science education trial to different area of interests and attractions in Singapore.