CHIHAYA KANNO

To contribute to strategic business development and investment planning through cross-border marketing expertise, data-driven project execution, and multinational stakeholder engagement.

8+ years of experience driving market entry and brand expansion across Japan, Singapore, and Malaysia, serving as a liaison for multinational clients and leading cross-functional teams of 10+ in high-impact projects. - Proven track record in multi-billion yen consulting and marketing initiatives, including go-to-market strategy, investment-efficient branding, and full-cycle project management for campaigns exceeding SGD 1M annually. - Expertise in integrated media strategies (TV, OOH, digital), KPI development, and performance measurement to drive market growth. - Led an APAC-focused M&A project, from target sourcing and evaluation to CAPEX planning and strategic recommendations. - Additional experience in strategic communications and partnerships at a Malaysian NGO, engaging with organizations like UNDP on community health and sustainable development initiatives.

I have been responsible for both strategic planning and hands-on execution, ranging from brand strategy for government agencies and large corporations to launching and managing overseas businesses in Southeast Asia, as well as researching and evaluating M&A candidates. By combining my practical experience in overseas markets, financial knowledge as a USCPA, and systematic strategic thinking gained through an MBA, I aim to contribute to maximizing revenue and optimizing operations in the container shipping business, leveraging my expertise in digital strategy, sales process improvement, and agency network and group management.

• - USCPA Passed 4 of 4 exam, April 2025
• Applying for Washinton State License
• - Web Analytics Consultant, May 2018
• - The Official Business Skills Test in Bookkeeping, 2nd grade, November 2018
• - Certified Financial Planner CFP, November 2018

• Japan Overseas Cooperation Volunteers Program, April 2019-March 2020
• Malaysian Relief Agency https://www.mra.my/
• - Sponsorship & Networking: Worked at an NGO in Kuala Lumpur, got sponsorships from hospitals and companies, and pitched ideas to top business leaders. Used business simulations to improve communication and thinking skills.
• - Events: Helped plan and run ecotourism and medical projects with local medical students. Managed event planning, budgets, and activities to teach health, disaster drills, and marketing skills.
• - Social Media & PR: Created and managed websites and social media to attract users. Ran social media campaigns, tracked results, and improved advertising budgets.