Chester Ku Chen Yun

Career Progression: Demonstrated consistent growth within the organization, reflecting strong performance and leadership capabilities:

• November 2017: Began as an Executive, contributing to foundational business operations.
• 2018: Promoted to Team Lead, overseeing a team and driving productivity through innovative strategies.
• 2019-2021: Advanced to Sales Manager, managing key accounts and achieving significant revenue growth.
• 2022-2023: Promoted to Business Manager (B2B), focusing on strategic acquisition and operational enhancements, leading to sustained growth.
• 2024: Elevated to Senior Business Manager (B2B), spearheading company-wide initiatives and overseeing key accounts in digital payments, fuel, and transport services.

Portfolio:

• Managed the GrabPay project, a short-term initiative that concluded in February 2019, acquiring 4,000 SME merchants with my team. This project demonstrated exceptional organizational skills and the ability to execute high-impact strategies within tight timelines.
• Successfully led a team for Shell Fuel since 2019, driving consistent revenue growth and managing strategic accounts with a monthly revenue of $600,000.
• Led a team for Esso Fuel since 2023, securing $300,000 in additional revenue within one year, and managing relationships to enhance long-term client loyalty and profitability.
• Led a team for Lylo Transport Services since 2022, overseeing key accounts like Singapore Airlines Engineering Company (SIAEC), SATS, Shangri-La, Rasa Sentosa, Resorts World Sentosa, and Eagle Services Asia Pte Ltd, resulting in a recurring monthly revenue of $350,000 and ensuring operational excellence in large-scale transportation services.
• Built and maintained strategic client relationships, evolving from managing individual accounts to establishing long-term partnerships, resulting in increased loyalty and repeat business.
• Conducted in-depth market analysis to identify and capitalize on new business opportunities, enabling profitable expansion and strengthening Lylo's market presence.
• Consistently surpassed quarterly sales targets by adopting a client-focused approach, driving revenue growth across multiple sectors.
• Negotiated favorable contracts with vendors and suppliers, securing competitive pricing and maximizing profitability.
• Addressed client concerns with innovative, tailored solutions, improving conversion rates and achieving sustained client retention.
• Trained and mentored junior sales staff, fostering professional development and cultivating a motivated, high-performing team.
• Adapted sales strategies to align with competitor offerings and market trends, maintaining a strong competitive advantage in the digital payments, fuel, and transportation service sectors.

Sector Focus at Lylo:

• Medical Sector: Managed transportation services for key medical clients, such as Tan Tock Seng Hospital, providing reliable and efficient transport solutions for both staff and patients.
• Tourism Sector: Developed and executed transport services for high-end resorts, hotels, and tourist destinations, including Shangri-La, Rasa Sentosa, and Resorts World Sentosa.
• Silent Hour Transport: Specialized in midnight transportation services for industries operating during late hours, including Singapore Airlines Engineering Company (SIAEC), SATS, and Eagle Services Asia Pte Ltd.
• School Transport: Oversaw school transportation services for both B2B and B2C clients, ensuring safety and timely transport solutions to various educational institutions.

• Company Overview: Mobile Commerce / Application
• Manage and train the sales department
• Developing relationships with POS company & merchant associations in singapore
• Develop / plan sales strategy for EZiWallet
• Work together with Marketing team to create collaterals for awareness of the EZiWallet
• Achieved sales team target consistently
• Selling IT solutions to merchant (Mobile ordering & white label)
• Managing key account of Ciyuan Hawker Center, night bazaar, coffee shops
• Mobile Commerce / Application

• Company Overview: Mobile Commerce / Application
• Team Leader of the F&B and Travel portfolio
• Acquire merchants to join the GT dollar platform to list their products and service the account to maintain retention of clientele for upselling opportunities
• Market the application to business owners' marketing managers etc
• Updated the GT dollar POS system
• Managed a team lead for business team: share experiences on business development and client training
• Work together with Marketing team to create collaterals for awareness of the GT brand
• Achieved sales target consistently
• Mobile Commerce / Application

• Company Overview: Online Travel Agency
• Outbound Travel arrangement for flight, hotel, golfs, cruise and tours
• Equipped with knowledge of Athena invoicing system
• Ensure client trip are smooth and comfortable
• Liase with property owners and marketing managers on having roadshows at shopping malls, community center and company grounds
• Handling group bookings from community centers and corporate partners
• Creating monthly promotional packages for department
• Online Travel Agency

• Company Overview: Inbound Travel Agency
• Inbound Travel arrangements for the Taiwanese from Eva Air
• Arrangement of transport and hotel bookings
• Ensured that client's stay in Singapore is smooth and comfortable
• Creating packages for Evasion booking
• Liasing with travel agency in Singapore on chartered flights, issuing of tickets as a wholesaler
• Corporate sales on tours and ticketing
• Inbound Travel Agency

• Company Overview: Inbound Travel Agency
• Inbound Travel arrangements for the Europe and Middle East market
• Equipped with knowledge about the Canary invoicing system
• Ensured clients stay in Singapore is smooth and comfortable
• Liaise with various hotel sales agents for travel packages to cater to our client's needs
• Inbound Travel Agency

• Company Overview: Apple Authorized Service Provider
• Assist with the 1-1 replacement of Apple I-phone with hardware issues
• Dealt with hotline calls
• Attended to the needs of international clientele to assist them with any apple I-phone queries
• Assist manager to ensure the operations are properly planned and smooth flowing
• Performed duties like Stock taking
• Apple Authorized Service Provider

• Helped with customer consultancy and introduced and promote the company's products
• This required initiative and good listening skills
• Assisted the customers by demonstration of product usages and benefits
• Waited on customers needs and request promptly