Cheryl EU
Singapore
Summary
Accomplished sales with 23 years of experience in the precision manufacturing supplier industry and spearheaded initiatives with my current employer that expanded the client base and increased revenue from US$9M to US$30M. Expert in strategic planning and cross-functional team leadership, I excel in organizational development and client relationship building, achieving a 30% sales increase in the lifestyle industry within a year.
Overview
23
23
years of professional experience
1
1
Certification
Work History
VP - Sales
SinCo Technologies Pte Ltd
08.2015 - Current
- Increased company growth through collaboration with sales and marketing departments.
- Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.
- Monitored key business risks and established risk management procedures.
- Devised and presented business plans and forecasts to the management.
- Successfully increased segment sales in the lifestyle industry by 30% by the end of the first year. In FY2019~FY2020 raising business unit revenue from US$9M to US$15M. By the end of FY2023, total revenue for the business units reached $30M.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
Business Development Manager
First Engineering Limited
12.2011 - 04.2015
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Responsible for the growth of the Data Storage Business Segment's global sales, resulting in a 40% increase by the end of the first year and an 80% increase by the end of my tenure. In 2013, successfully acquired new business in the automotive sector by securing a position as a second-tier supplier for a European car maker
AP Technical Business Development Manager
Amphenol Corporation
04.2008 - 04.2010
- Held dual responsibilities in sales development and account management, providing technical support for RF products (antennas) to key phone brands. By 2009, expanded the Asia Pacific Region's business from $0 to $4.5M. Achieved approximately $800K in individual sales in 2009 and $4.5M in 2010, while also creating an alternative distribution channel through resellers, agents, and distributors for expansion into the Philippine and Thai market.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
Sales Manager
ITT Industries
07.2006 - 03.2008
- Managed key client accounts, ensuring seamless communication between customers and factories
- Achieved successful wins for previously lost business with Tait Electronics, Sunningdale, and Robert Bosch, while also expanding the customer base through new partnerships with Polycom, IDT HK, and Celestica.
- Delivered an additional 15% to 20% increase in team sales revenue
Sales Manager
SLK Pte Ltd
03.2003 - 06.2006
- Worked in a start-up company with a single headcount, handling all aspects of sales, account management, HR, and operations
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Sales Engineer
Technology Trends International Ltd
01.2002 - 02.2003
Marketing Executive
Seiwoo Polymer Pte Ltd
06.2001 - 01.2002
Education
Diploma - Product Engineering
Temasek Polytechnic
Singapore05-2001
Skills
Pro-Engineer
Mechanical Desktop
3D Studio Max
Organizational Development
Corporate Communications
Cross-functional team leadership
Business Development
Program Management
Business Planning
Revenue Generation
Technical Support
Strategic Planning
Certification
- CE258 Carbon Management - A Systematic Approach to Manage Greenhouse Gass Emission [Singapore University of Social Sciences] [October 2024]
- WSQ Critical Thinking Skills for Effective Decision-Making [Firstcom Academy Pte Ltd] [Oct 2024]
- Crisis and Conflict Management [Firstcom Academy Pte Ltd] [Nov 2023]
- IBF-STS P21-816IRN Data Analytics Bootcamp [Vertical Institute] [Oct 2022]
Timeline
VP - Sales
SinCo Technologies Pte Ltd
08.2015 - Current
Business Development Manager
First Engineering Limited
12.2011 - 04.2015
AP Technical Business Development Manager
Amphenol Corporation
04.2008 - 04.2010
Sales Manager
ITT Industries
07.2006 - 03.2008
Sales Manager
SLK Pte Ltd
03.2003 - 06.2006
Sales Engineer
Technology Trends International Ltd
01.2002 - 02.2003
Marketing Executive
Seiwoo Polymer Pte Ltd
06.2001 - 01.2002
Diploma - Product Engineering
Temasek Polytechnic
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