Cherry Khoo
Singapore
Summary
An extensively experienced Executive Assistant providing high-level administrative and strategic support to C-level executives including Managing Directors, CEOs, and General Managers. Expert at managing fast-paced corporate environments with poise, professionalism, and absolute discretion. Adept at coordinating complex schedules, facilitating communications across departments and stakeholders, and ensuring executive productivity and alignment with business objectives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Executive Assistant to General Manager
Marks & Spencer SEA
11.2024 - Current
Executive Assistant to Managing Director and General Manager
Marks & Spencer MENA & Asia
11.2022 - 10.2024
Executive Assistant to CEO cum Admin
Marks & Spencer Asia
05.2021 - 10.2022
- Provide direct administrative support to Executives, including managing complex calendars, scheduling meetings, and preparing confidential correspondence and reports.
- Coordinate all domestic and international travel arrangements, ensuring seamless itineraries and logistical support.
- Liaise with internal teams and external stakeholders, including board members, clients, and partners.
- Prepare and distribute board meeting materials, agendas, and minutes with accuracy and discretion.
- Track and follow up on action items, ensuring deadlines are met and priorities are managed effectively.
- Organize executive offsites, leadership team meetings, and corporate events.
- Act as a gatekeeper and first point of contact for the Executives, managing information flow and prioritizing incoming requests.
Operations Executive
Marks & Spencer Singapore
12.2018 - 04.2021
- Manage day-to-day store operations, ensuring efficiency and compliance with company policies and standards.
- Analyse sales reports, track performance metrics (KPIs).
- Ensure high standards of customer service, manage customer feedback, and maintain positive customer relationships.
- Prepare reports on store performance and provide administrative support.
- Handle vendor management and payments.
- Order store supplies and stationery.
- In charge of daily account reconciliation and monthly account closing, Excess and Shortage report.
- Overseeing all banking transactions (deposits, banking receipts) and cash handling procedures.
- Inform, train, and update staff on cash procedures and store routines.
- Conduct monthly store audit check.
- Issuing of Gift vouchers and credit vouchers for replenishments.
- Petty Cash reimbursement through Finance.
- Updating of Currency rates.
- Activation and Deactivation of staff PIN numbers and Backstore access.
- Provide administrative support to the Store Manager, Sales Manager and other sales staff.
- Creates and generates weekly sales report on sales against previous week and year performances for Store Manager.
- Compiling, generating and updating documents and reports.
- Generation of purchase orders, stationery orders and issuing of items.
- Fulfill miscellaneous administrative tasks, such as ordering stationery and supplies, coordinating courier services, accepting deliveries, making copies, stuffing envelopes and getting new postages, etc.
Cash Office in Charge
Marks & Spencer Singapore
06.2014 - 11.2018
- In charge of daily account reconciliation and monthly account closing, Excess and Shortage report.
- Overseeing all banking transactions (deposits, banking receipts) and cash handling procedures.
- Inform, train, and update staff on cash procedures and store routines.
- Conduct monthly store audit check.
- Issuing of Gift vouchers and credit vouchers for replenishments.
- Petty Cash reimbursement through Finance.
- Updating of Currency rates.
- Activation and Deactivation of staff PIN numbers and Backstore access.
Sales Support Administrator
Marks & Spencer Singapore
11.2012 - 05.2014
- Provide administrative support to the Store Manager, Sales Manager and other sales staff.
- Creates and generates weekly sales report on sales against previous week and year performances for Store Manager.
- Compiling, generating and updating documents and reports.
- Generation of purchase orders, stationery orders and issuing of items.
- Fulfill miscellaneous administrative tasks, such as ordering stationery and supplies, coordinating courier services, accepting deliveries, making copies, stuffing envelopes and getting new postages, etc.
Sales Advisor
Marks & Spencer Singapore
05.2007 - 10.2012
- Answer all incoming calls with a professional greeting and transfer calls to the proper store department.
- Actively engage customers in conversations and actively assist in the understanding, demonstration and selection of merchandise.
- Utilize a working knowledge of all retail merchandise including price, any special product considerations, stock locations in the store, and in the back stockroom.
- Accurately perform all merchandise receipt processing, including processing in the POS system; merchandise inspection, tagging, stocking and display.
- Communicate all damages and wrong shipments to store management.
- Actively maintaining the store appearance includes keeping merchandise neatly organized and attractively displayed, dust and clean shelves regularly, and arranging merchandise to maintain the highest level of visual presentation.
- Conducts inventory and replenishment on top-selling and fast-moving products to prevent stock shortages.
- Ensures alignment of mannequin fashion display and selling stocks with company visual merchandising standards and seasonal fashion trend.
- Highlights product features and enumerate advantages towards product usage.
- Work with other colleagues to improve sales, promotion and customer service delivery.
Store Supervisor
Carlo's Pizza Filippinouvelle Inc.
10.2003 - 12.2006
- Assist with scheduling, hiring, training, and motivating of restaurant staff.
- Monitor and document associate performance for review evaluation assistance and appropriate corrective action.
- Assist in accountability of sales, expenses, and bottom-line profit.
- Provide work direction and supervision of staff to ensure superior customer service.
- Assumes responsibilities of manager in his/her absence.
- Demonstrate current and working knowledge of menu items. Educate customers on food products through knowledge and sampling.
- Monitoring and ensuring that service personnel observe the correct procedures for taking orders, serving food and beverages, clearing tables and billing guests.
Education
Bachelor of Science - Commerce Major in Marketing
University of Baguio
Philippines03.2002
Skills
- Calendar & Schedule Management
- Executive Communications & Correspondence
- Travel Planning (Domestic & International)
- Stakeholder & Client Liaison
- Document Preparation & Presentation Support
- Meeting Coordination & Minute Taking
- Project & Deadline Tracking
- Confidentiality & Discretion
- Cross-Functional Team Coordination
- Team Leadership
Certification
- ICDL Asia Professionals - Presentations Advanced MS Powerpoint 2019, SG0000213026, 2024-05-07
- ICDL - Presentations Advanced (Microsoft Powerpoint 2019 Advanced Fast Track), 2024-05-07
- First Aider - CPR (Hands-only) + AED Provider / Basic First Aid Provider, 2026-08-21
- ICDL - Perform Spreadsheet Functions (Excel 2007), 2013-07-25
Timeline
Executive Assistant to General Manager
Marks & Spencer SEA
11.2024 - Current
Executive Assistant to Managing Director and General Manager
Marks & Spencer MENA & Asia
11.2022 - 10.2024
Executive Assistant to CEO cum Admin
Marks & Spencer Asia
05.2021 - 10.2022
Operations Executive
Marks & Spencer Singapore
12.2018 - 04.2021
Cash Office in Charge
Marks & Spencer Singapore
06.2014 - 11.2018
Sales Support Administrator
Marks & Spencer Singapore
11.2012 - 05.2014
Sales Advisor
Marks & Spencer Singapore
05.2007 - 10.2012
Store Supervisor
Carlo's Pizza Filippinouvelle Inc.
10.2003 - 12.2006
Bachelor of Science - Commerce Major in Marketing
University of Baguio