Liew Shu Yi Cherie

• MAP Active took over the Singapore and Malaysia business from Footlocker Asia
• Joined over from Footlocker Asia to continue managing 7 Singapore stores and 6 Malaysia stores

Seasonal Pre-order Buys

• Perform retail buying duties of appointed category – Mens Footwear
• Analyse sales data, identify current market trends and selects the best variety of products in line with brand direction to attract customer to drive profits
• Negotiate with vendor to achieve best assortment opened for ranging and propose potential product selection or exclusives for the business
• Plan assortment difference between stores to achieve best sales conversion based of customer demographics and target consumers

Inventory Management

• Ensure timely intake of seasonal buys and that supplier delivers 100% stock fulfillment with minimum discrepancy reported
• Collaborate cross-functionally from shipping to receiving, ensuring accurate master article data creation, pricing accuracy, purchase order creation and store allocations
• Handle product lifecycle from planning stage to initial release
• Manage purchase markup, markdowns, open to buy, gross margin while negotiating needed markdown support and promotions needed to maintain inventory levels within target
• Propose cancellations and returns of slow moving products to allow for better open to buys to purchase popular or newer franchises
• Collaborate with marketing team to plan and execute promotional activities, seasonal campaigns and product launches, playing a pivotal role in ensuring product reaches stores in time
• Facilitated new store openings, ensuring sufficient SKU counts for display and also making sure exclusives, special product launch SKUs are available for opening day

Others

• Prepping powerpoint presentation slides for weekly and quarterly review of the business to upper management
• Work closely with front end staff to provide support and communicate important information to ensure smooth sales processes on the shop floor.

• Taking care of the Men’s footwear business, which is the bulk of the business, in the Southeast Asia, Greater China and Korea regions
• Total of 33 stores
• Carries brands like Nike, Adidas, New Balance, Puma, Under Armour, Vans, Converse, Salomon, Asics, Crocs

Daily/Weekly Responsibilities

• Intake coordination with intake planner and vendors
• SKU Set Ups in replenishment system to ensure new arrivals reach the stores
• Recommended and helped range merchandise based on customer needs and sales data
• Determine store distribution, sku depth and size availability per store
• Constantly monitor SKU count target report set for the stores so that they are well stocked
• Managing launch SKUs to make sure they come into the business on time and launches successfully
• Maintain close communication with store team to update them on launches or relevant changes
• Weekly store transfers by region to consolidate units or increase opportunity of selling in faster moving doors
• Monitor top sellers daily (via worklist report) to ensure stores have sufficient stock
• Push out stocks in the Singapore and Korea warehouse to stores

Seasonal pre-order buys

• Support the buying team with sizing on all future or quick strike orders
• Purchase order creations into system for future orders
• Breakdown and allocate total size quantities to stores or to the warehouse

Ecommerce

• Support the digital team with SKU information and units ready for launch
• Liaise closely with the digital team to manage omnichannel launches

Others

• Support the Director of Allocation with any ad hoc report creation and/or analysing the business to forecast any course of actions to take
• Support the planning and warehouse team on RTVs
• Support the marketing team in reserving product for activations and sponsorships
• Utilize reports to analyse or troubleshoot concerns on merchandising matters

• A company dealing with retail, clearance and wholesale business in fashion lifestyle footwear, apparels and accessories (E.g
• Adidas, Nike, New Balance, Puma, Under Armour, Herschel, Nixon, Champion etc)

Daily Responsibilities

• Liaise closely with suppliers/salesman
• Liaising with warehousing personnel on stock movement status
• Allocate and prepare system for monthly new arrivals to stores
• Ad hoc stock orders from suppliers when stores are running low on stock
• Managing the back office system database and creation of new product codes
• Managing stock movement within warehouse and retail stores, controlling stock level based on many factors such as seasons, promotions, stock level and space in store
• Tallying invoices with system receiving before handing over to accounts for payment

Retail Stores and Stocks

• Responsible for the movement of stocks for all retail stores
• Weekly replenishment to stores based on sales through
• Monitoring slow selling stock and discussing with team on action to take
• Liaise closely with suppliers on defective stock returns or slow moving stock returns
• Communicate efficiently with front end staffs on sales, best sellers and stock level of retail store
• Receiving of new SKUs into the back office system for sales floor to sell

Seasonal pre-order buys

• Attending relevant brands tradeshows and meetings
• Touch and feel sample products to ensure product quality
• Analysing sales reports from sell through data to forecast and plan budget for current season’s buy
• Discussing on trade terms with relevant distributors

Ecommerce

• Purchasing and planning stocks for ecommerce during seasonal pre-orders
• Selecting new season SKUs to be placed on Ecommerce site
• Providing SKU information to the Ecommerce personnel to prepare information needed for the website
• Assisting on customer service for the ecommerce enquiries and exchanges

Visual Merchandising

• Study brand campaigns during seasonal pre-orders and selecting best suitable campaign to invest in for VM
• Communicating selected product campaigns or special product call-outs to marketing for each season
• Discuss with the Marketing team on allocation of VM spaces based on value of investment placed into campaigns
• Simple visual merchandising setups for retail store windows or promotional displays

• Retail
• Assist in the sales of fashion pieces on the shop floor
• Pack stock for customers
• Ensure that the correct number of stock is given to customers
• Place orders and open receipts on stocks that customers request to purchase