Summary
Overview
Work History
Education
Skills
Languages
Timeline
AssistantManager
Cheong Joo Woo

Cheong Joo Woo

Summary

Highly motivated and results-driven sales professional with over 10 years of experience in promoting and selling EZ-Link products across multiple channels. Demonstrated expertise in managing corporate accounts, delivering excellent customer service, and handling sales operations from quotation to payment. Skilled in vendor management, contract negotiations, and collaboration on large-scale projects. Seeking to leverage sales experience in a dynamic team environment.

Overview

18
18
years of professional experience

Work History

Assistant Manager

SimplyGo Pte. Ltd.
02.2015 - Current
  • Assistant Manager
    March 2023 – Present
    Senior Sales Executive
    March 2019 – March 2023
    Sales Executive
    Feb 2015 – March 2019


Key Responsibilities and Achievements:

  • Sales & Account Management:
    Promoted and sold EZ-Link products (EZ-Link cards, EZ-Link Charms, Motoring cards) to a diverse set of corporate clients.
    Engaged in sales to major resellers such as Challenger, Cheers, Popular, and Golden Village for the sale of EZ-Link cards and Charms.
    Managed sales of blank cards to appointed printers, supporting them in promoting products to their corporate clients.
    Increased product sales by successfully managing client relationships and responding to their specific needs for events, promotions, and other corporate initiatives.
    Built strong, long-term partnerships with resellers and corporate clients, enhancing the overall customer experience and retention.
  • Client Engagement & Event Promotion:
    Led promotional campaigns for corporate events, D&Ds, and special promotions, increasing product visibility and fostering client engagement.
    Coordinated with clients to tailor product offerings for their unique needs, such as event giveaways and branding purposes.
    Drove sales initiatives by offering customized solutions for corporate clients, ensuring alignment with their promotional goals.
  • Invoicing, Payments, and Financial Liaison:
    Responsible for preparing quotations, submitting invoices, and following up on payments to ensure timely completion of transactions.
    Worked closely with the Finance department to process payments, resolve issues related to invoicing, and handle bank-related documents.
  • Procurement & Vendor Liaison:
    Coordinated with procurement teams for the purchase of cardholders and other product-related materials, ensuring timely delivery and stock availability.
  • Legal & Contractual Support:
    Liaise with the Legal department for drafting and finalizing reseller agreements, contracts, and memos to formalize business deals.
    Ensured that all agreements met company standards and were executed in compliance with legal requirements.
  • Project Management & Collaboration:
    Managed large-scale projects such as NDP (National Day Parade) collaborations, payment terminal installations, and partnerships with shopping malls for joint promotions and campaigns.
    Worked with various internal departments (legal, procurement, finance) to execute project deliverables on time and within budget.
    Demonstrated strong project management skills by coordinating between multiple stakeholders to ensure the successful execution of cross-functional initiatives.

Genesis Plus

Business Development
10.2014 - 01.2015
  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.
  • Introduced and promoted products and services to SMEs and sole proprietors, focusing on solutions designed to enhance productivity and increase revenue.
  • Developed tailored solutions based on clients' business objectives, ensuring that recommended products were aligned with their needs and goals.
  • Regularly reported on sales progress and provided feedback to management regarding customer trends and competitive landscape.

Sales Consultant

StarHub Ltd
06.2011 - 08.2014
  • Promoted Starhub products and services, including mobile plans, broadband, and cable TV, with a focus on upselling and offering solutions for customers to save on their services.
  • Assisted customers by understanding their needs and recommending the most suitable Starhub products, resulting in better value and cost savings.
  • Provided troubleshooting support for mobile devices and cable TV issues, diagnosing and resolving product faults to ensure customer satisfaction.
  • Followed up with customers via email to address complaints or service issues, ensuring prompt resolution and maintaining a positive customer relationship.
  • Helped colleagues overcome challenges with customer interactions and sales targets by providing guidance and support, contributing to team success.
  • Maintained KPIs for the company, ensuring all sales and operational targets were met or exceeded, while assisting with efficient and fast customer service.
  • Performed administrative tasks such as tallying sales, filing, and updating contract status, ensuring proper documentation and tracking of sales activities.
  • Utilized Microsoft Word and Excel for project management, tracking training materials, and maintaining reports for sales and performance metrics.
  • Led internal projects to coach colleagues on effective sales techniques and customer service strategies, helping them meet their individual and team targets.

Achievements:

  • Appointed as Hub Consultant to coach and mentor staff, helping them improve their sales techniques and achieve higher targets.
  • Recognized as the Top Accessories Salesperson every month, consistently exceeding sales expectations.
  • Awarded Excellent Service Award (Silver) - EXSA for outstanding customer service and sales performance.

Sales Executive

M1 Limited
06.2007 - 06.2011
  • Upsold M1 phone plans and mobile phones to customers by tailoring solutions based on their needs and preferences, helping customers save costs with the most suitable plan.
  • Provided expert guidance and solutions on mobile plans, products, and services, ensuring customers received the best value for their money.
  • Adapted quickly to new products, services, and promotions, keeping up-to-date with the latest offerings to deliver informed and effective customer recommendations.
  • Assisted in stock management, including performing stock takes and ensuring inventory levels were maintained accurately.
  • Supported cashiering duties, ensuring smooth and accurate transaction processing, and assisting customers with payment-related queries.
  • Fostered strong relationships with customers, resulting in repeat business and positive referrals.

Achievement:

  • Awarded Excellent Service Award (Silver) - EXSA in 2011 for delivering exceptional customer service and consistently achieving sales targets.payment-related queries.
  • Fostered strong customer relationships through proactive engagement, leading to repeat business and referrals.

Achievement:

  • Awarded Excellent Service Award (Silver) - EXSA in 2011 for outstanding customer service and dedication to sales excellence.

Education

High School Diploma -

PSB Academy
Tiong Bahru
06-2014

Skills

  • Corporate Sales & Account Management
  • Quotation & Invoicing
  • Customer Service & Lead Generation
  • Contract Negotiation & Legal Coordination
  • Team Collaboration & Communication

Languages

English
Upper intermediate (B2)
Chinese (Mandarin)
Advanced (C1)

Timeline

Assistant Manager

SimplyGo Pte. Ltd.
02.2015 - Current

Genesis Plus

Business Development
10.2014 - 01.2015

Sales Consultant

StarHub Ltd
06.2011 - 08.2014

Sales Executive

M1 Limited
06.2007 - 06.2011

High School Diploma -

PSB Academy
Cheong Joo Woo