Cheng San Hui, Asta
Summary
Media communication graduate adept in multi-media content creation.
Equipped with the ability to build relationships through utilizing skills gained in the media industry. A sassy Leo who's not afraid of taking risks to reach new heights. Always open to challenges and constructive feedback, and is willing to learn and take initiative to become a better self.
Passionate in nurturing the young to integrate media knowledge for social good.
Overview
3
3
years of professional experience
Work History
Lead Teacher & Social Media Strategist
The Early Chapter
03.2024 - 09.2024
- Developed and implemented differentiated instruction strategies to accommodate diverse learning styles, resulting in increased student engagement and academic success.
- Helped students explore concepts with engaging, learning-focused activities through different monthly themes and lesson plan resulting in student's progress and profound interest/passion in Chinese Language.
- Boosted cultural awareness by incorporating children's literature from world cultures that helped students learn more about Chinese classics and festival customs/origin.
- Established positive relationships with parents through regular communication regarding student progress, collaborating on strategies for academic success at home and school.
- Produced visually appealing graphics optimized for each platform's dimensions and specifications, resulting in more than 10k views increased for just an Instagram Reel.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives that managed to get more parent's attention/signing up for classes.
Content Creator
Freelance
08.2022 - 08.2023
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Improved community interaction on social media platforms, responding to comments and messages, fostering loyal and active community.
Commercial Engagement Intern
Mediacorp
09.2021 - 02.2022
- Communicating with sales, artiste manager and liaising with clients regarding artist's schedule and engagement, resulted in progress of communication and critical thinking skills.
- In charge of artists engagements including commercial shoots, live streams and sponsored posts etc. while adhering to strict deadlines helped me to develop organizational skills.
- Gained valuable experience and applied learned concepts directly into relevant work situations. Eg. A client once tried to get me off the set after finding out that I'm an intern, but of course I had to stand firm as protecting the artiste is the most important thing that I should keep in mind. After much communication and liaising, I eventually managed to convince him and continued to stay on set as I watch over the shoot.
- Sorted and organized files, spreadsheets, and reports, updating the social media statistics of approximately 200 artistes on a monthly basis.
- Gained hands-on experience in various programme/shoots, increasing proficiency and expanding technical skill set.
Education
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
05-2022
GCE O-Level -
Holy Innocents' High School
01-2019
Skills
- Busking License
- HSK (Chinese Proficiency Test) Level 5
- Mandarin: Native
- English: Proficient
- Hokkien & Cantonese: Conversational
- Voluntary Experience: Keeping Hope Alive, Willing Hearts and Xin Yuan Community Care Helped with prepping ingredients and packing/delivery of lunch boxes Helped out during flag day to raise awareness for local needy elderly and underprivileged children
Co-Curricular Experience
2020 – 2021 Module Representative
Chinese Studies
- To gather feedback from classmates and raise concerns
on behalf of peers to ensure effective communication between
us and the lecturer.
- To ensure that student interests are heard so as to improve
the overall learning experience for all of us.
2017 – 2018 Head of Clubs & Societies
Student Leadership Council (CCA Committee)
- To provide support and foster camaraderie among
students.
- Planned and organized the UG (uniformed group) camp
with 7 other exco members.
2017 – 2018 Vice-Chairperson
Journalism & Broadcasting Society
- 1st team placing for VOX! Visual Originality X-Factor
Competition.
- Led team to attain Merit award for National Editorial
Competition.
- Articles published on Zaobao Comma.
- Appointed as emcee for school events like CNY and NDP
celebrations.
- Appointed to interview 987FM DJ Joakim Gomez.
- Chosen to guest on 88.3 Jia FM DJ Eeva Chang's program.
- Facilitated an average of 30 students during a
broadcasting workshop at Poi Ching Primary School.
- Led peers and juniors during storytelling sessions at
Cheng San Public Library and Mother Tongue Language
Symposium.
Projects
2021 Wayangsters｜Final Year Project
Youngsters promoting wayang culture (Hokkien Opera)
- Assistant Manager, Graphic Designer, Director and Editor
- Assisting the manager to organize and coordinate admin
matters.
- Content planning for relevant social media platforms.
- Responsible for the creative elements of all videos.
- In charge of writing the AV script and shot list.
- Designing and production of posts.
2020 Fr1day9｜Year 2 Showcase
A public outreach event targeting secondary school
students, parents and educators to spread awareness
about our course. (Chinese Media & Communication)
I was also the one that came up with the theme of
“Fr1day9” and it was well-liked and deemed as something
fresh and creative by most of my peers and lecturers.
- Host of the online showcase.
- Planned different segments of the show.
- In charge of AV script and rundown of the show.
- Coordinate and communicate with different departments.
- Showcase being premiered on YouTube and attained over 1000 views.
Timeline
Lead Teacher & Social Media Strategist
The Early Chapter
03.2024 - 09.2024
Content Creator
Freelance
08.2022 - 08.2023
Commercial Engagement Intern
Mediacorp
09.2021 - 02.2022
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
GCE O-Level -
Holy Innocents' High School
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