Cheng Cheng Tan

Company Overview: Grid Solutions, a GE Renewable Energy business, part of GE Vernova, serves customers globally with >12,000 employees across 100+ countries, provides power utilities and industries worldwide with equipment, systems and services to bring power reliably and efficiently from the point of generation to end power consumer.

• Developed and executed the regional industrial sales strategy, driving market penetration and guiding the sales team to exceed business plan targets.
• Managed and expanded a third-party sales representative network, collaborating with local teams to grow the GA product and solution portfolio across the industrial market.
• Spearheaded new business development and identified market opportunities, resulting in a 30% increase in new leads.
• Consistently achieved consecutive 3 years average annual growth of 46% in order intake and 71% in pipeline.
• Cultivated and maintained long-term strategic relationships with key customer stakeholders and internal GE teams to ensure sustained growth and customer loyalty.

Company Overview: NanoFilm, founded in 1999 as a high-tech spin-off from the Nanyang Technology University, a leading provider of nanotechnology solutions in Asia, leveraging proprietary technologies, core competencies in R&D, engineering and production, specialize in providing advanced materials surface coating solutions and nanoproducts to wide range of industries. Headquarter in Singapore, the company have over 1,500 employees across Singapore, Japan, China and Vietnam.

• Responsible for P&L of 2 key business units: Advanced Materials and Industrial Equipment, developed and executed strategic sales and marketing plans that drove significant revenue growth and profitability in line with corporate objectives.
• Led and mentored a diverse, high-performing team of Sales & Application Engineers and Customer Service Executives across Singapore, Japan, and China.
• Spearheaded account planning, strategic sales, and customer engagement initiatives to ensure robust and sustained business growth.
• Optimized and streamlined business and sales processes to support a scalable model that accommodated increased volume and complexity.

• Led and managed on-the-ground operations for the National COVID-19 Swab Operation, ensuring procedural compliance and team efficiency.
• Supervised a team of frontline staff, overseeing daily logistics and operations to support a critical national health initiative.

Company Overview: Linde is an American German, Irish-domiciled multinational chemical company. Largest industrial gases & engineering company, employs ~80,000 people working in 100+ countries worldwide. Headquarter in Munich, Germany with APAC regional office in Singapore. The company offers wide range of industrial, process and specialty gases and engineering services in nearly every industry.

• Managed the full customer contract lifecycle, from business analysis and profitability enhancement to risk management and business case development.
• Spearheaded strategic investment projects, securing Capex approval from the board of directors and leading the commercialization process.
• Supported and mentored country On-site Account Managers in business planning, leading contract negotiations, and enhancing customer relationships to drive profitability.
• Collaborated with cross-functional teams (Operations, Project Development, Finance) to implement best practices and develop tactical plans that delivered optimal commercial results.
• Directed and led a cross-functional project team of 10-20 personnel, including members from account management, production, engineering, and finance.
• Secured a 15-year renewal supply contract valued at ~$27M/year for a key customer in Indonesia by introducing a new supply concept, enhancing profitability by over 40% and improving contract terms.
• Successfully renewed a 10-year supply contract with Linde’s largest Onsite customer in Malaysia, significantly improving productivity and profitability while strengthening contractual terms.

Company Overview: One of the world’s leading Logistics Service Providers (LSPs) for the transport of bulk liquids and gases for the Chemical and Petrochemical Industry. It has 106 years operating business history, headquartered in Rotterdam, The Netherlands, operates from 43 different sites in 24 countries around the globe with more than 1,600 employees.

• Spearheaded the development of a gas logistics business, providing a comprehensive solution that included 20-foot ISO tank leasing and logistics services across the Asia Pacific region.
• Formulated and executed a strategic marketing and business plan that enhanced brand awareness and drove business growth in the gas logistics sector.

Company Overview: A world leading Industrial Gases & Engineering company provides atmospheric and process gases and related equipment to manufacturing markets. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment. It spun off its Performance Materials business unit in 2015. It has 82 years operating business history, headquartered in Allentown, PA, US with 19,275 employees operating globally.

• Led business development and strategy for the Electronics Tonnage Gases (ETG) division, covering SEA and India.
• Served as the Single Point of Contact (SPOC) for ETG customers, developing and managing relationships to secure new business opportunities in the semiconductor, photovoltaic, and electronics sectors.
• Drove new business growth by leading cross-functional teams in developing winning proposals, negotiating commercial and supply contracts, and achieving targeted sales and profit goals.
• Managed the full project lifecycle, from securing supply contracts through to construction, testing, commissioning, and final customer handover.
• Acted as Asset Manager for existing ETG plants, collaborating with the Operations & Maintenance teams to optimize running costs, maximize production efficiency, and achieve continuous productivity savings.
• Secured a new contract with Intel, Kulim Fab, valued at $3.13M in new annual revenue, which expanded on a current $1.88M business. Also, extended the supply contract term by an additional 5 years.
• Closed a contract with Infineon, Kulim Fab, bringing in a total annual business revenue of $4.76M. Extended the supply contract term by an additional 6 years and achieved a higher OROI.
• Won a piping project from KIG valued at approximately $1.43M.
• Managed 3 N2 plants with an annual ETG business of ~$23M, maintaining a 99% uptime.

Company Overview: A world leading Industrial Gases & Engineering company provides atmospheric and process gases and related equipment to manufacturing markets. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment. It spun off its Performance Materials business unit in 2015. It has 82 years operating business history, headquartered in Allentown, PA, US with 19,275 employees operating globally.

• Managed pre- and post-sales support and account management for key customers and distributors across SEA, India, and Australia.
• Developed and executed comprehensive annual sales plans, consistently achieving and exceeding top-line revenue and profitability targets.
• Cultivated strategic relationships with stakeholders at all levels, from purchasing to VPs, to maintain and grow market share.
• Synthesized market and competitive intelligence to inform global product strategy and act as the voice of the customer for future product development.
• Ensured high customer retention by maintaining supply reliability and proactively resolving product and commercial issues in collaboration with cross-functional teams.
• Exceeded annual sales budgets by 5-10%, managing a portfolio of ~$20M in annual revenue while achieving a 100% customer retention rate.
• Secured new accounts and expanded the portfolio with new Electronics Specialty Materials and technical services, including major wins with AUO SunPower, IMFS, and REC.
• Led a successful price increase and margin enhancement initiative of 10-20% on key products with customers such as Siltronic, TECH, and Tee Hai.
• Spearheaded a product standardization initiative that reduced product types by 20% without negative business impact.
• Managed and executed significant supply contracts, including a contract extension with Siltronic and the GF Fab3e TGM agreement.
• Maintained and increased market share for key products, specifically WF6 & NF3 in GF, and ClF3 & NF3 in Micron Fab 7.
• Coordinated the setup of a new third-party warehouse in the Philippines to support business growth.
• Recognized for outstanding performance with the company's 'Asia Recognition Award' and received the 'Best Supplier Award' from SSMC in 2012.

Company Overview: A world leading Industrial Gases & Engineering company provides atmospheric and process gases and related equipment to manufacturing markets. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment. It spun off its Performance Materials business unit in 2015. It has 82 years operating business history, headquartered in Allentown, PA, US with 19,275 employees operating globally.

• Spearheaded strategic marketing and business planning for the SEA, India, and Australia markets to identify new business opportunities and drive profitability growth.
• Provided key insights to business leaders, sales, and product management on regional market needs, leading to the development of strategic plans and initiatives.
• Supported and guided local sales teams, distributors, and JV partners to achieve sales targets and provided critical technical and commercial support for the ESM business.
• Led comprehensive market and competitive analysis to inform strategic business plans, product positioning, and pricing guidelines.
• Harmonized global business needs with local market dynamics to create a unified and effective marketing approach.
• Won the total gas supply contracts for Silterra and Infineon, securing a major share of their business.
• Increased wallet share by 30% at Global Foundry (GF) by successfully introducing several new Electronics Specialty Materials (ESMs).
• Converted several ESMs at Silterra, GF, and SSMC to regional sourcing, which improved profitability by 10-20%.
• Developed and maintained key marketing and sales tools, including promotional brochures, standard contracts, pricing guidelines, and a market intelligence platform.
• Trained field sales personnel on ESM product knowledge to improve sales effectiveness.

Company Overview: A world leading Industrial Gases & Engineering company provides atmospheric and process gases and related equipment to manufacturing markets. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment. It spun off its Performance Materials business unit in 2015. It has 82 years operating business history, headquartered in Allentown, PA, US with 19,275 employees operating globally.

• Developed and executed strategic marketing and account plans to grow the Electronics Specialty Gases (ESPG) business and achieve organizational objectives within the Malaysian market.
• Supported supply chain and operations by providing timely market and customer demand forecasts to production plants.
• Collaborated closely with the sales team to ensure supply reliability, qualify new products, and resolve commercial and quality issues.
• Partnered with cross-functional teams to analyze market and competitor intelligence, developing tactical plans to advance business opportunities.
• Recruited, trained, and developed a high-performing sales team that successfully penetrated new business opportunities and managed strategic partnerships with existing accounts.
• Expanded the Electronics Specialty Gas business to include Mega Fabs, securing multi-year supply contracts with major clients like Silterra and MIMOS.
• Won a new total gas package supply business in 1st Silicon, Kuching, and assisted in the growth of other business segments (bulk gases, pipelines, and equipment) as part of a comprehensive supply package.
• Implemented strategic marketing programs that drove business objectives, developed sales and marketing tools, and created promotional materials.
• Designed and executed a customer satisfaction survey and a Customer Loyalty Program, monitoring their effectiveness to enhance client relationships.
• Received the company's 'Asia Recognition Award' for outstanding sales performance.

Company Overview: A world leading Industrial Gases & Engineering company provides atmospheric and process gases and related equipment to manufacturing markets. Air Products is also the world’s leading supplier of liquefied natural gas process technology and equipment. It spun off its Performance Materials business unit in 2015. It has 82 years operating business history, headquartered in Allentown, PA, US with 19,275 employees operating globally.

• As the primary point of contact for the Electronics Specialty Gases (ESPG) business in Malaysia, responsible for the full sales lifecycle—from driving growth to maintaining key accounts—to achieve organizational objectives.
• Collaboration with internal teams to develop value-added solutions, ensure supply reliability, and proactively resolve any commercial, product, or quality issues.
• Provided timely market and competitor intelligence to the marketing team, supporting the development of tactical plans to advance business opportunities.
• Won the total gas supply business at On-Semiconductor, Fab 2, in Seremban, securing a major new account.
• Quickly demonstrated value upon hiring, earning recognition from management as a key member of the marketing team.