Chelsea Sia

- Led Singapore's internal marketing activities within the second month, overseeing promotional campaigns and in-clinic material distribution.
- Curated marketing calender and established KPIs for both Singapore and regional marketing teams by conducting an annual customer report and analysis via salesforce.
- Collaborated closely with the regional digital marketing team and in-house designer to develop marketing campaigns
- Conducted trainings for 50+ clinic assistants and doctors to ensure successful execution of new campaigns.
- Conducted competitor analysis and presented weekly campaign reports to the marketing director and CEO for business optimization
- Spearheaded a reward campaign to enhance brand credibility by boosting online reviews, resulting in 300+ positive Google and Facebook reviews within 2 weeks.
- Spearheaded an evergreen referral campaign, generating 30+ successful referrals within a month.

Other Ad Hoc Duties:
- Conducted site visits to organize clinic materials, optimizing their impacts and attracting more patients
- Facilitated in corporate talks

Digital Marketing
- Launched and marketed a bakery.
- Designed the bakery's logo, website (wix), posters, and social media contents to boost brand visibility, awareness, and website traffic.
- Successfully garnered 122 Instagram followers and 184 website views in 1.5 months

- Created content blogs on class discussion topics using wordpress.
Marketing Communications
- Developed an IMC Plan for Johnson&Johnson
- Designed storyboards for TV and radio commercials.
- Developed and designed comprehensive mockups for social media campaigns and IMC activities.
- Achieved distinction for this module.

Applied Brand Management
- Developed a new-business idea for non-alcoholic beers.
- Developed and designed comprehensive mockups of the beer's logo, brand mascot, and marketing campaigns.
- Shot and edited a short advertisement
- Achieved high-distinction for this module.

Services Marketing
- Copywrote and designed marketing materials (posters, flyers, emails, brochures) for a new business service.
-Developed a promotional campaigns
- Achieved high distinction for this module