Chelsea Sia

• Took charge of Singapore's internal marketing activities - oversaw promotional campaigns and in-clinic material distribution.
• Curated marketing calendar and established KPIs for Q1 of 2024 by conducting an annual patient performance report and analysis via Salesforce.
• Orchestrated a campaign to enhance brand credibility by boosting online reviews, resulting in 300+ positive Google and Facebook reviews within 2 weeks.
• Collaborated closely with the regional digital marketing team and in-house designer to develop marketing collaterals.
• Crafted campaign briefs and conducted training for 50+ clinic assistants/doctors to ensure successful execution of new campaigns.
• Conducted competitor analysis and presented weekly campaign reports to the marketing director and CEO for business optimization.

Other Ad Hoc Duties:

• Conducted site visits to organize clinic materials, optimizing their impacts and attracting more patients.
• Managed responses to Google and Facebook reviews.
• Coordinated doctor photoshoots.
• Facilitated corporate talks by persuading attendees to sign up for consultations.

Digital Marketing

• Launched and marketed a bakery.
• Designed the bakery's logo, website (wix), posters, and social media contents to boost brand visibility, awareness, and website traffic.
• Successfully garnered 59 Instagram followers and 100 website views in 1.5 months.
• Created content blogs on class topics using wordpress.

Marketing Communications

• Developed an IMC Plan.
• Designed storyboards for TV and radio commercials.
• Developed and designed comprehensive mockups for social media campaigns and IMC activities.
• Achieved distinction for this module.

Applied Brand Management

• Developed a new-business idea for non-alcoholic beers.
• Developed and designed comprehensive mockups of the beer's logo, brand mascot, and marketing campaigns.
• Shot and edited a short advertisement
• Inserted graphics and subtitles for a video presentation.
• Achieved high-distinction for this module.

Services Marketing

• Copywrote and designed marketing materials (posters,flyers,emails,brochures) for a new business service.
• Developed a promotional programs.
• Achieved 13.5/15 points.

• Assist customers by addressing concerns such as product queries, selections, and complains.
• Use POS system to process sales and returns.
• Frequently utilize cross-selling techniques to ensure daily/monthly sales targets are met.
• Assist full-timers in managing cash register after end of shift to balance and record accurate transactions.
• Conduct inventory checks.

• Managed check-in/out processes, payments, and provided guests with information regarding hotel services, amenities, and local attractions.
• Ensured exceptional guest experience by fulfilling all feasible requests, including arranging reservations and purchases beyond the hotel premises.
• Utilized both up-selling and cross-selling techniques to increase sales revenue.
• Liaised with various departments to meet unique guest requests and guarantee a seamless hotel experience.
• Handled guest disputes and conducted service recovery procedures.
• Actively promoted guest rewards and membership programs.
• Prepare basic hand over reports after every shift.

• Assisted in preparing and delivering lesson plans.
• Taught and explained choreographies
• Oversaw lessons to offer guidance and support.
• Provide feedbacks and address parents/students concerns.

• Greeted and assisted customers by addressing concerns such as product queries.
• Utilized POS system to process sales.
• Conduct inventory checks.
• Assisted in overlooking and conducting atrium sales.