While a business developer need not be able to provide IT support in this day and age, communication, research, and analysis all depend on using computers. Understanding basic programs, such as Microsoft Word, and knowing how to take full advantage of the program’s features, are essential. Poor computer literacy will leave a person less efficient and effective, and less likely to fulfill their potential. Additionally, if your computer skills are poor, your clients will suspect that you are not able to stay “with the times” in business.
Of course, developing a business is a project. The business itself is the project, so it stands to reason that a good developer will have a lot of the same skills as a project manager. These include the ability to set goals, establish timelines, manage risk, create and stick to budgets, delegate tasks, and manage teams.
Business development requires not only understanding one’s own business, but also that of competitors and of the market as a whole. Part of gaining that understanding is simply researching and listening with an open mind, while another component is collecting and analyzing data. Knowing which market segments respond to what types of campaign, how large the market is, and whether the market is currently changing, will give you an advantage over competitors. That means understanding and staying current with statistics and trends.
Developing marketing campaigns
undefinedEver heard of the saying, “The world is a book, and those who do not travel read only a page”? Well, this metaphor holds truth, from the nooks and crannies of a major city to the vast terrains of oceans, outbacks and bushlands; there are so many places on this earth to explore. However, not every discovery has to be made in person. Let your mind get lost in the wonders of a new destination through the lens of a camera or the words of an author or journalist – if you let it, the experience can be just as vivid.
2. Learn about new culturesWhen you devote the time, it is actually so fascinating and enriching to learn about those who are different to you. When you learn about another culture plus its quirks and traditions, you gain a deeper understanding and appreciation for others around you, reducing the tendency to judge or discriminate. Essentially learning about others can make you a better person. One of the best ways to learn about new cultures is by reading the stories of other people who may lead completely different lifestyles.