Cooking
Charmaine Khew
Senior Product Specialist
Kuala Lumpur
Summary
Dynamic leader with a proven track record at Abbvie, adept in spearheading product launches and enhancing customer retention. Skilled in sales enablement support and fostering teamwork, I excel in stakeholder management and driving sales growth. Achieved significant brand awareness, leveraging an excellent positive attitude and self-motivation to mentor teams and exceed sales targets.
Driven and adaptable, offering unique blend of analytical and problem-solving skills. Possesses deep understanding of market trends and product lifecycle management, combined with proficiency in data analysis and project management. Capable of driving product success through innovative strategies and impactful execution.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
17
17
years of professional experience
Work History
Senior Product Specialist
Abbvie
07.2018 - Current
- Enthusiasm in learning and initiate discussion with customers in the management of Glaucoma and Dry eye disease.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Optimized inventory management, ensuring timely availability of products for customers.
- Spearheaded successful new product launches, generating widespread brand awareness and interest from potential customers.
- Aligned campaigns with strategic plans in targeting key audiences.
- Conducted training sessions for sales and customer service teams, enhancing product knowledge and messaging.
- Analyzed sales data to identify trends and opportunities to close the gap.
- Generated reports to track performance and analyze trends.
- Engaged directly with key clients to gather product feedback, fostering strong relationships and repeat business.
- Mentored junior team members on best practices in product management, fostering professional growth within the organization.
- New Ganfort PF launched in 2019 and managed to be the first sales order from ISEC KL. Making sure all the sampling and order place in on time.
New formulation of Alphagan 0.10% and managed to be the first sales break the ice and sold the most since launched from ISEC KL. Although the launch happened during the lock down period.
Managed to continue Alphagan and Refresh tender in UMMC for 3 years. Work and follow up closely with the HOD.
Successful renew the Lampiran Q tender for Lumigan in HKL and Hospital Selayang for 2 years
Successful renew the Restasis Lampiran Q tender in HKL for 2 years
Won the Asia All Star Award 2023
Product Sales Executive
MBD Marketing Sdn Bhd
01.2017 - 03.2018
- Expanded market share with strategic prospecting and targeted sales efforts.
- Provided exceptional customer service, addressing concerns promptly and professionally to ensure satisfaction.
- Implemented territory management plans, organizing daily activities efficiently for maximum results.
- Led workshops and training sessions for internal staff on product knowledge and selling techniques.
- Participated in trade shows and conferences, showcasing products effectively to a wider audience.
- Delivered compelling sales presentations, promoting the unique benefits of each product to potential clients.
Product Specialist
Mundipharma
01.2015 - 12.2016
- Built strong relationships with clients for repeat business and customer loyalty.
- Tailored product demonstrations to suit individual client needs, highlighting features most relevant to their goals.
- Led workshops and training sessions for internal staff on product knowledge and selling techniques.
- Increased product sales by developing and implementing effective marketing strategies.
- Delivered compelling sales presentations, promoting the unique benefits of each product to potential clients.
- Set and achieved company defined sales goals.
Senior Medical Representative
LF Asia (M) Sdn Bhd
01.2013 - 12.2014
- Collaborated with cross-functional teams to achieve sales targets and improve overall business performance.
- Achieved consistent sales growth by identifying new opportunities within existing client base and prospecting potential customers.
- Developed long-lasting relationships with key opinion leaders, contributing to increased market share for the company.
- Increased customer satisfaction by promptly addressing inquiries and providing exceptional service during office visits.
- Streamlined communication between physicians, pharmacists, and other healthcare providers to ensure a cohesive approach in patient care.
- Established rapport with pharmacy staff members by offering helpful insights into medication usage patterns among patients.
- Adhered to company policies, regulatory requirements, and ethical standards while carrying out daily tasks and duties in a professional manner.
- Enhanced physician relationships by conducting informative product presentations and addressing their concerns.
Medical Representative
A. Menarini Pharmaceuticals
02.2011 - 12.2012
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
- Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
- Continuously updated knowledge of industry trends and advancements, ensuring an ability to provide clients with the most up-to-date product information and solutions.
- Implemented effective follow-up protocols, ensuring timely responses to customer inquiries and concerns.
- Improved product knowledge for team members through regular training sessions and workshops.
- Regularly exceeded sales targets by establishing rapport with new clients while maintaining long-lasting relationships with existing ones.
- Maximized ROI on marketing initiatives by reallocating budget based on campaign performance analysis.
Professional Pet Groomer
Bubble Grooming Center
01.2008 - 12.2010
- Greeted pet owners and went over available services, outlined costs, and determined special needs of animals under care.
- Contributed to client retention by consistently providing outstanding customer service to both clients and pets.
- Streamlined appointment scheduling process, resulting in reduced wait times for clients and their pets.
- Offered additional services such as nail trimming, ear cleaning, and teeth brushing, contributing to the overall health of pets in our care.
Education
No Degree - Diploma in Business Administration
SEGI College KL
Kuala Lumpur 01.2025 - Current
Skills
Sales enablement support
Team leadership
Product launch execution
Stakeholder management
Excellent positive attitude
Teamwork and collaboration
Self motivation
Interests
Baking
Soap Maker
Timeline
No Degree - Diploma in Business Administration
SEGI College KL
01.2025 - Current
Senior Product Specialist
Abbvie
07.2018 - Current
Product Sales Executive
MBD Marketing Sdn Bhd
01.2017 - 03.2018
Product Specialist
Mundipharma
01.2015 - 12.2016
Senior Medical Representative
LF Asia (M) Sdn Bhd
01.2013 - 12.2014
Medical Representative
A. Menarini Pharmaceuticals
02.2011 - 12.2012
Professional Pet Groomer
Bubble Grooming Center
01.2008 - 12.2010
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