Years of professional experience
Charles Lee
HUAWEI Regional Director, APAC Ecosystem Development
Singapore
Overview
10
10
2
2
Languages
Work History
Regional Director, APAC Ecosystem Development
HUAWEI
01.2022 - Current
- Responsible for building and maintaining connections with decision-makers from top applications, advertisers, and agencies in APAC.
- Represent Huawei at regional events as a regular keynote speaker.
- Ownership of the annual ecommerce revenue target across the Huawei app distribution and advertising platforms.
- Advisor to the Managing Director on strategic direction, regional initiatives, and prioritization of key projects.
Head of Business Development, Singapore
HUAWEI
12.2019 - 12.2021
- Developed and executed strategic initiatives to quickly scale up Huawei's new app distribution platform.
- Identified and pursued key partners in Singapore to improve user experience and unblock hindrances to device sales.
- Established and maintained highly effective relationships with key decision-makers in Singapore to drive mutual growth.
- Defined and integrated roles, responsibilities, and processes for the Singapore Business Development team.
APAC Strategic Partnerships Manager
Apple
01.2018 - 11.2019
- Responsible for annual Apple Music subscription targets with large accounts across APAC.
- Identified and codified key levers to achieve target results.
- Collaborated with Marketing and Operations to develop major joint campaigns with accounts.
Indonesia Account Manager
Apple
02.2017 - 12.2017
- Managed relationships with key carrier and retail partners in Indonesia.
- Identified opportunities to drive greater Apple product sales in market.
- Optimized channel inventory to ensure high velocity in movement of products to end customers and to promote increased billings.
APAC Channel Insights Manager
Apple
02.2013 - 01.2017
- Responsible for target Apple channel inventory across all APAC countries.
- Advisor to Supply Demand Management on optimal SKU builds to maximize sales across the region.
- Integrated Sales forecasts in collaboration with Sales and Finance teams to enhance general knowledge of channel inventory position at all times.
Operations Specialist
Apple
08.2012 - 01.2013
- Analyzed product inventory reports to determine needed optimization.
- Assisted Account Managers in providing recommendations to channel accounts.
- Developed dashboards for presentations to senior management.
Education
Executive Education - Business Strategy
University of Cambridge Judge Business School
Remote 10.2021 - 01.2022
BBA - Decision Sciences
University of North Texas
Denton, TX 08.2009 - 05.2012
Skills
Business Development
Relationship Building
Strategic Partnerships
Advertising Strategy
Executive Presentations
Coaching and Mentoring
Timeline
Regional Director, APAC Ecosystem Development
HUAWEI
01.2022 - Current
Executive Education - Business Strategy
University of Cambridge Judge Business School
10.2021 - 01.2022
Head of Business Development, Singapore
HUAWEI
12.2019 - 12.2021
APAC Strategic Partnerships Manager
Apple
01.2018 - 11.2019
Indonesia Account Manager
Apple
02.2017 - 12.2017
APAC Channel Insights Manager
Apple
02.2013 - 01.2017
Operations Specialist
Apple
08.2012 - 01.2013
BBA - Decision Sciences
University of North Texas
08.2009 - 05.2012