Overview
Work History
Education
Skills
Timeline
GeneralManager

Charles Lee

HUAWEI Regional Director, APAC Ecosystem Development
Singapore

Overview

10
10

Years of professional experience

2
2
Languages

Work History

Regional Director, APAC Ecosystem Development

HUAWEI
01.2022 - Current
  • Responsible for building and maintaining connections with decision-makers from top applications, advertisers, and agencies in APAC.
  • Represent Huawei at regional events as a regular keynote speaker.
  • Ownership of the annual ecommerce revenue target across the Huawei app distribution and advertising platforms.
  • Advisor to the Managing Director on strategic direction, regional initiatives, and prioritization of key projects.

Head of Business Development, Singapore

HUAWEI
12.2019 - 12.2021
  • Developed and executed strategic initiatives to quickly scale up Huawei's new app distribution platform.
  • Identified and pursued key partners in Singapore to improve user experience and unblock hindrances to device sales.
  • Established and maintained highly effective relationships with key decision-makers in Singapore to drive mutual growth.
  • Defined and integrated roles, responsibilities, and processes for the Singapore Business Development team.

APAC Strategic Partnerships Manager

Apple
01.2018 - 11.2019
  • Responsible for annual Apple Music subscription targets with large accounts across APAC.
  • Identified and codified key levers to achieve target results.
  • Collaborated with Marketing and Operations to develop major joint campaigns with accounts.

Indonesia Account Manager

Apple
02.2017 - 12.2017
  • Managed relationships with key carrier and retail partners in Indonesia.
  • Identified opportunities to drive greater Apple product sales in market.
  • Optimized channel inventory to ensure high velocity in movement of products to end customers and to promote increased billings.

APAC Channel Insights Manager

Apple
02.2013 - 01.2017
  • Responsible for target Apple channel inventory across all APAC countries.
  • Advisor to Supply Demand Management on optimal SKU builds to maximize sales across the region.
  • Integrated Sales forecasts in collaboration with Sales and Finance teams to enhance general knowledge of channel inventory position at all times.

Operations Specialist

Apple
08.2012 - 01.2013
  • Analyzed product inventory reports to determine needed optimization.
  • Assisted Account Managers in providing recommendations to channel accounts.
  • Developed dashboards for presentations to senior management.

Education

Executive Education - Business Strategy

University of Cambridge Judge Business School
Remote
10.2021 - 01.2022

BBA - Decision Sciences

University of North Texas
Denton, TX
08.2009 - 05.2012

Skills

Business Development

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Timeline

Regional Director, APAC Ecosystem Development

HUAWEI
01.2022 - Current

Executive Education - Business Strategy

University of Cambridge Judge Business School
10.2021 - 01.2022

Head of Business Development, Singapore

HUAWEI
12.2019 - 12.2021

APAC Strategic Partnerships Manager

Apple
01.2018 - 11.2019

Indonesia Account Manager

Apple
02.2017 - 12.2017

APAC Channel Insights Manager

Apple
02.2013 - 01.2017

Operations Specialist

Apple
08.2012 - 01.2013

BBA - Decision Sciences

University of North Texas
08.2009 - 05.2012

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Charles LeeHUAWEI Regional Director, APAC Ecosystem Development