Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Charles Puon

Charles Puon

Sales Manager
Shah Alam

Summary

Experienced Project sales and account management professional with a proven track record of success in domestic and international markets. Skilled in identifying new sales opportunities and adept at overcoming challenges to drive results. Known for resilience in the face of rejection, consistently pushing forward to achieve goals.

Overview

14
14
years of professional experience
9
9
years of post-secondary education
3
3
Languages

Work History

Assistant Sales Project Manager

Assa Abloy Opening Solutions (M) Sdn Bhd
06.2022 - Current


  • Project Sales & Business Development: Identify, pitch, and secure new project sales opportunities with stakeholders—developers, main contractors, and QS consultants.
    Prepare and deliver compelling group presentations and product demonstrations to stakeholders.
  • Account Management
    Build and maintain strong, long-term relationships with key clients and project stakeholders.
    Provide timely support, coordinate post-sales services, and manage customer expectations effectively.
  • Proposal & Tender Management
    Prepare commercial proposals and sales documentation for tender submissions in collaboration with internal teams.
    Manage the end-to-end tender process including negotiation, pricing strategies, and contract closure.
  • Sales Target Achievement & Forecasting
    Achieve monthly, quarterly, and annual sales targets as set by management.
    Prepare accurate and timely sales reports, project pipelines, and forecasts.
  • Conduct market research, informing strategic decision-making in product development and marketing efforts.

Product Development Manager

Inovar Sdn Bhd
05.2020 - 05.2022
  • Conduct ongoing market research to stay abreast of product and market trends.
  • Created product roadmaps to help guide product development processes and align with overall business goals.
  • Present new product development ideas to management and evaluate their potential value contribution.
  • Manage vendor relationships to improve service efficiency and optimize cost control.
  • Collaborate with overseas vendors and clients to develop innovative products that meet evolving market needs.
  • Responsible for cost preparation and pricing strategy for all OEM products.
  • Prepare and initiate detailed product specifications.
  • Maintain regular communication with overseas offices to monitor and adapt to global trends.
  • Handle product-related complaints and provide effective resolutions.
  • Deliver product training and presentations to international clients

Assistant Manager – Sales & Marketing

Ferco Seating System Sdn Bhd
07.2018 - 03.2020
  • Service Key accounts (Cinema Operators) and to establish strong relationships to secure new projects order.
  • Handles both project and maintenance enquiry from clients, ensuring customer’s enquiry are attended in timely manner.
  • To attend customer complaint and provide effective solutions to resolve customer’s issue.
  • Responsible for Domestic sales target and ensure timely payment collection.
  • Generate new project leads and constantly look for new sales to meet sales target.
  • Responsible for project specifications to Architects, Interior designers and execution of projects.
  • Prepare accurate forecast sales and collection report for management review.
  • Ensure competency of the team by developing their skills in relation to product knowledge, presentation skills & customer management.
  • Team management- to ensure effective execution of sales & marketing plans to achieve KPIs.

International Deputy Sales Manager

MML
03.2017 - 06.2018


  • Sales & Market Development
    Manage and grow export sales of porcelain tiles in the SEA region ( Vietnam, Philippine, Cambodia & Myanmar).
    Identify, onboard, and manage key distributors and partners to drive sustainable growth.
    Conduct regular market visits to build relationships, gather market intelligence, and support distributor performance.
  • Business Strategy & Planning
    Develop and implement strategic sales plans to achieve regional sales targets and growth objectives.
    Monitor industry trends, competitor activities, and market demand to adapt product positioning and strategy.
    Work with internal teams to tailor product offerings, pricing, and logistics to market needs.
  • Account Management
    Negotiate pricing, terms, and contracts in accordance with company policy and market standards.
    Resolve customer complaints, provide after-sales support, and build long-term client partnerships.
  • Sales Reporting & Forecasting
    Prepare monthly, quarterly, and annual sales forecasts and performance reports.
    Monitor distributor sales performance and support marketing initiatives to boost sales in key markets.

Account Manager- Sales

ROCKWOOL Malaysia Sdn Bhd
03.2014 - 02.2017
  • Develop strong relationships with the existing customers and continuously grow sales from the key accounts.
  • Maintain professional and technical sound by attending in house training & external workshop and conduct training to customers/client.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Responsible of achieving personal sales target as well as the team sales budget.
  • Prepare sales forecast and collection report for management review.
  • Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.

Export Sales Executive

HUME CEMBOARD INDUSTRIES
11.2011 - 02.2014
  • To establish and remain regular prompt communication, including complaints with existing oversea customers in assigned account territory, to stimulate healthy relationship and secure long term business relationship.
  • To develop and identify potential customer for new market penetration and business expansion.
  • To assist MARCOM activities to support distributors in achieving sales target and to gain market share.
  • Exhibit products through trade shows and participate oversea exhibition
  • Work closely with Regional Manager to consistently strive for higher sales performance.
  • To conduct market research by sourcing competitor’s information.
  • Oversea Exhibition:
  • - Participated in Saudi Build Exhibition 2012 in Riyadh, Saudi Arabia.
  • - Participated Big 5 Show 2013 held in Jeddah, Saudi Arabia.

Education

Bachelor’s Degree - Hotel and Tourism Management

KDU University College
01.2010 - 01.2011

Diploma - Hospitality and Tourism Management

Sunway University
01.2006 - 01.2009

High School - undefined

Catholic High School
01.2000 - 01.2005

Skills

  • Skilled in managing complex sales processes
  • Effective collaborator and self-starter
  • Great interpersonal skill that enables me to communicate with all different level of people
  • CRM software expertise
  • Sales presentations
  • Key account management

References

Lim Thiong, Hooi, National Sales Manager, +6 012 611 9120

Timeline

Assistant Sales Project Manager

Assa Abloy Opening Solutions (M) Sdn Bhd
06.2022 - Current

Product Development Manager

Inovar Sdn Bhd
05.2020 - 05.2022

Assistant Manager – Sales & Marketing

Ferco Seating System Sdn Bhd
07.2018 - 03.2020

International Deputy Sales Manager

MML
03.2017 - 06.2018

Account Manager- Sales

ROCKWOOL Malaysia Sdn Bhd
03.2014 - 02.2017

Export Sales Executive

HUME CEMBOARD INDUSTRIES
11.2011 - 02.2014

Bachelor’s Degree - Hotel and Tourism Management

KDU University College
01.2010 - 01.2011

Diploma - Hospitality and Tourism Management

Sunway University
01.2006 - 01.2009

High School - undefined

Catholic High School
01.2000 - 01.2005

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Charles PuonSales Manager