Summary
Overview
Work History
Education
Skills
Timeline
Generic

Charlene Goh

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 11 year scareer. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

11
11
years of professional experience

Work History

APAC Market Manager

DCD Holdings Pte Ltd
06.2012 - Current
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Coached sales team members in effective selling strategies and closing techniques.
  • Made strategic and successful decisions by documenting and tracking sales activities with [Software].
  • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
  • Maximized customer satisfaction by effectively coordinating service delivery for [Number]+ customers across territory.
  • Networked in market to build partnerships and connections with prospects.
  • Directed work of [Number] sales professionals at multiple offices across [Location].
  • Built brand awareness in local market and increased penetration with proactive strategies.
  • Managed team scheduling and coordinated appointments between sales teams and prospects.
  • Qualified and handed off prospects ready for next steps in sales process.
  • Serviced accounts regularly to effectively upsell and cross-sell core and peripheral products.
  • Achieved monthly sales targets consistently by pursuing new business.
  • Traveled to customer sites to demonstrate products, answer questions and close contracts.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Managed accounts to retain existing relationships and grow share of business.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Organized promotional events and interacted with community to increase sales volume.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Facilitated business by implementing practical networking techniques.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Drove sales by developing multi-million dollar contract sales.

Education

Bachelor of Arts - Linguistics & Multilingual Studies

National Technological University
Singapore
05.2012

Skills

  • Client Relations
  • Schedule Coordination
  • Lead Prospecting
  • CRM Tracking
  • Strategic Planning
  • Competitor Analysis
  • Customer Trend Analysis
  • Business Needs Assessment
  • Brand Marketing
  • Account Acquisition
  • Operations Management
  • Customer Service
  • New Hire Onboarding
  • Customer Portfolio Management
  • Aftermarket Sales
  • Sales Targeting
  • New Business Development
  • Account Management
  • Sales Reporting
  • Brand Development
  • Contract Management
  • Market Trend Analysis
  • Credit History Analysis
  • Customer Billing
  • Marketing Strategy Development
  • Sales Processes
  • Account Servicing
  • Price Structuring
  • Cross-Channel Marketing
  • Data Analytics
  • Sales Projections
  • Sales Tracking
  • Customer Order Management
  • Lead Identification and Generation
  • Goal Setting and Achievement
  • Appointment Scheduling

Timeline

APAC Market Manager

DCD Holdings Pte Ltd
06.2012 - Current

Bachelor of Arts - Linguistics & Multilingual Studies

National Technological University
Charlene Goh