CHAO HSIN LIU

• Deliver 10+ successful branding and design projects for global brands, including SKII, Olay, Ferrero Rocher, IQOS, ZYN, Colgate, and SafeGuard
• Deliver high-quality design proposals within 1 week, meeting tight deadlines, exceeding client's expectations
• Lead the design process for major projects for Olay and SK-II, managing all aspects from ideation to final deliverables on time and under budget
• Collaborate effectively with international design teams in Singapore, Tokyo, and Paris, fostering a collaborative environment and driving innovative design solutions
• Elevate creative design with in-depth cultural research in result in a 10% increase in brand awareness
• Build high-quality 3D models within tight deadlines, enabling effective client presentations and achieving an 80% project approval rate
• Managed all aspects of design projects, including ideation, CAD, and rendering, demonstrating strong independent problem-solving and project management skills

• Designed 5 kitchenware and 2 home medical products launched on Amazon, receiving over 1000 positive reviews with an average rating of 4.7 stars out of 5
• Streamlined product development process, collaborating with China manufacturers and a US-based design team, achieving a 3-month time reduction
• Cross-functionally collaborated with the in-house marketing team to ensuresuccessful go-to-market strategies, leading to a 10% increase in product sales
• Analysed product samples, including material, finish treatment to ensure consistency with brand guidelines, leading to a 20% reduction in design revisions
• Evaluated FOB price, timeline to develop cost-effective and commercially viable product offerings, resulting in a 5% cost reduction
• Sketched pre-production 2D drawings and CMF using Adobe Creative Suite, creating 30+ detailed drawings for each product
• Built high-quality 3D models and rapid prototypes using Rhinoceros, resulting in 20 successful prototypes for in-house approval
• Created 20+ commercial renderings for the Amazon store using Keyshot, boosting product click-through rates by 15% and contributing to a 5% sales increase

• Collaborated with a team to design the exhibition magazine "Boundary Dulan" forthe Taitung Art Museum, resulting in a published magazine with ISBN:9789865419233
• Delivered the logo for Yi-Song Construction Co. Ltd.,
• Designed the logo for Mandorosa, an online Mandarin blog

• Collaborated with foreign designers and directors to develop concepts for the ActivPanel® electronic white board project, resulting in a successful product launch
• Presented the ActivPanel® concept to press media on-site, contributing to increased brand awareness and market visibility
• Conducted thorough market research and user experience analysis to develop feasible concepts and strategies for the ActivPanel® project
• Awarded "Best Designer" for internship performance, demonstrating exceptional design skills and problem-solving abilities

3.7 GPA