CHAIWAT SRIUTENCHAI
Yan Nawa
Summary
Experienced hospitality sales leader with a strong background in group and event sales, team management, and revenue optimization. Skilled in driving business growth, building client relationships, and delivering high-impact events in luxury hotel settings. Known for strategic thinking, cross-functional collaboration, and exceeding performance targets.
Overview
13
13
years of professional experience
Work History
Assistant Director of Sales - Group and Events
SO/ Bangkok
04.2024 - Current
- Drive revenue by identifying and pursuing group, catering, conference, and event opportunities. Craft sales plans, negotiate contracts, and proactively solicit new business—especially in high-potential segments.
- Build and maintain strong client relationships through site inspections and sales calls. Ensure seamless handover from sales to operations and maintain service quality throughout the event lifecycle.
- Use creative selling, tailor packages, and upsell suitable offerings to maximize revenue. Develop promotional materials and proposals to win and grow accounts.
- Coordinate with operations, Banquets, F&B, AV, and marketing departments to ensure smooth event execution. Provide timely briefings and facilitate interdepartmental communication.
- Lead, mentor, and coach junior team members. Assist in recruitment, training, and performance management to foster a productive, client-centric sales team.
- Monitor competitor activity, market trends, and demand patterns. Leverage insights to refine pricing and strategies for group and events business.
- Oversee the entire event process—from early-site inspections to final billing. Ensure inventory, equipment, and venue space meet brand and operational standards.
Assistant Director of Meetings and Events
SO/ Bangkok
06.2022 - 03.2024
Senior InspiredMeeting Planner
SO/ Bangkok
02.2018 - 05.2022
InspiredMeeting Planner
SO/ Bangkok
04.2016 - 01.2018
Assistant InspiredMeeting Planner
SO/ Bangkok
03.2014 - 03.2016
Event Sales Executive
SO/ Bangkok
10.2012 - 02.2014
Event Coordinator
SO/ Bangkok
03.2012 - 09.2012
Education
Bachelor's degree -
Chulalongkorn University
Thailand08-2011
Skills
- Team leadership
- Business development and planning
- Analytical thinking
- Goal setting and achievement
Timeline
Assistant Director of Sales - Group and Events
SO/ Bangkok
04.2024 - Current
Assistant Director of Meetings and Events
SO/ Bangkok
06.2022 - 03.2024
Senior InspiredMeeting Planner
SO/ Bangkok
02.2018 - 05.2022
InspiredMeeting Planner
SO/ Bangkok
04.2016 - 01.2018
Assistant InspiredMeeting Planner
SO/ Bangkok
03.2014 - 03.2016
Event Sales Executive
SO/ Bangkok
10.2012 - 02.2014
Event Coordinator
SO/ Bangkok
03.2012 - 09.2012
Bachelor's degree -
Chulalongkorn University
Sales Strategy
- - Develop and implement effective sales strategies to achieve revenue targets.
- - Analyze market trends and competitor activities to identify opportunities.
Team Leadership
- - Lead and manage the sales team, providing guidance, motivation, and training.
- - Set clear goals and expectations for the sales team.
Similar Profiles
KRITAKA PHENGPHONKRITAKA PHENGPHON
Operations Manager at Shama Sukhumvit Bangkok & Shama Ekamai BangkokOperations Manager at Shama Sukhumvit Bangkok & Shama Ekamai Bangkok
JAA NUCHAREE SUKSANGCHANJAA NUCHAREE SUKSANGCHAN
Cluster Rooms Division Manager at Hotel Nikko Bangkok & Hotel JAL City BangkokCluster Rooms Division Manager at Hotel Nikko Bangkok & Hotel JAL City Bangkok
THANCHANOK CHUANJITTHANCHANOK CHUANJIT
Cluster Reservation Manager (Pre-Opening) at Courtyard by Marriott Bangkok Sukhumvit20&Madi Paidi Bangkok Autograph CollectionCluster Reservation Manager (Pre-Opening) at Courtyard by Marriott Bangkok Sukhumvit20&Madi Paidi Bangkok Autograph Collection
Niracha LuanthaisongNiracha Luanthaisong
Senior External Auditor at EY OfficeSenior External Auditor at EY Office
Narong ChanthasiriphanNarong Chanthasiriphan
Limousine driver at Bell Transport Co.,LtdLimousine driver at Bell Transport Co.,Ltd