Chai Khye Yeien
Summary
- I am currently an Area General Manager at Far East Organization's Hospitality arm, overseeing a cluster of hotels and am responsible for their overall performances. These span across hotel operations, sales and marketing, revenue, branding and communications, financials, human resources, supplier relations, and relationships with hotel owners and stakeholders.
- I joined Far East Organization 12 years ago, starting off in the Property Sales Division before transitioning to Hospitality in 2017. During this tenure, I oversaw and grew the company's sales revenue and footprints, both locally in Singapore and in overseas markets such as Indonesia and China, where I was posted to and based out from for two years as Country Head of Far East Organization's property sales operations.
- Prior to that, I worked in several functions at Singapore Airlines, both local and overseas-based as well; and as a civil engineer for some years after graduating from the National University of Singapore with degrees in Engineering.
- Beyond work, I actively engage in community and social initiatives, all in the spirit of giving back. Some of these projects include co-chairing the Tanjong Pagar Business Improvement District Programme working closely with the Urban Redevelopment Authority of Singapore, and also chairing the Alumni Association of my alma mater, Pei Hwa Presbyterian Primary School.
Overview
24
24
years of professional experience
Work History
Area General Manager
Far East Hospitality Management Pte Ltd
05.2017 - Current
- Oversees and manages a cluster of hotels, located in Singapore and Malaysia - Oasia Hotel Downtown, Oasia Hotel Novena, Amoy Hotel, The Clan Hotel, Oasia Suites Kuala Lumpur.
- Responsible for overall performance of the hotels, including hotel operations, sales and marketing, revenue, financials, human resource, supplier relations, relationships with hotel owners and stakeholders.
- In charge of driving market positioning of hospitality brands - Oasia, The Clan, and Amoy.
- Led the successful launch and opening of The Clan Hotel in 2021, with this property achieving top position on TripAdvisor.
Assistant Director, Property Sales
Far East Organization
03.2011 - 04.2017
- In charged of property sales performances, as well as sales and marketing operations, spanning across Singapore (HQ), China (6 offices), and Indonesia (5 offices).
- Posted to and based in Shanghai as Country Head for 2 years (2014-2015) to oversee the operations of 6 sales offices (located in Shanghai, Beijing, Shenzhen, Chengdu, Chongqing, Fuzhou), and to drive property sales performance and marketing initiatives across China.
- Responsible for promoting luxury and ultra-luxury real estate to overseas markets and customers.
- Successfully spearheaded several major property launches and projects in SIngapore, e.g. The Hillier, Seastrand, Waterfront Collection at Bedok Reservoir.
State Manager
Singapore Airlines Ltd
04.2010 - 03.2011
- Based in Ahmedabad, managing the business and operations of Singapore Airlines for the state of Gujarat.
- In charge of overall station functions such as airport operations, reservations and ticketing, customer service, sales and marketing, public and employee relations.
State Manager
Singapore Airlines Ltd
10.2008 - 03.2010
- Based in Lahore, managing the business and operations of Singapore Airlines in Northern Pakistan.
- In charge of overall station functions such as airport operations, reservations and ticketing, customer service, sales and marketing, public and employee relations.
Assistant Manager
Singapore Airlines Ltd
05.2005 - 09.2008
- Developed and implemented initiatives for the renowned loyalty programmes of Singapore Airlines - KrisFlyer and The PPS Club.
- Grew and managed a portfolio of global key corporate accounts for the company, specifically covering regions of South-East Asia, North Asia, Asia-Pacific, Europe and USA.
- Led the development and rollout of the global customer relationship management system used by the salespeople of Singapore Airlines salesforce worldwide.
- Representative for the company at Star Alliance partnership meetings and collaborations.
Design Engineer
KP Chai Engineering & Management Consultants
06.2002 - 04.2005
- Worked as a civil engineer, providing technical consultancy services to clients in both private and public sector projects.
- Projects participated in include JTC Biopolis, Punggol HDB developments, and Sungei Kadut industrial buildings.
Trainee Engineer
TY Lin South East Asia Pte Ltd
01.1999 - 06.1999
- Assisted senior engineers on public infrastructure projects.
- Projects participated in include Telok Blangah Semi-Expressway and Punggol LRT.
Education
Masters Degree in Engineering - Civil Engineering
National University of Singapore
Singapore2002
Bachelor Degree (First Class Honours) - Civil Engineering
National University of Singapore
Singapore2000
Minor in Business -
National University of Singapore
Singapore2000
Skills
- Leadership
- Strategic Planning
- Business Management and Development
- Analytical Skills
- Process Improvement
- Needs Awareness
- Budget Administration
- Managing Operations and Efficiency
- Team Oversight
- Interpersonal Skills
- Cross-Cultural Communications
- Stakeholder Relations
Outside Work Involvements
- Co-Chairman of Discover Tanjong Pagar (DTP) - a pilot Business Improvement District (BID) initiative driven by the Urban Redevelopment Authority (URA) of Singapore. The key focus of this project includes placemaking, community building, and sustainability efforts contributing towards the nationwide Singapore Green Plan.
- Chairman of Management Council MCST Plan Numbers: 3837 (Novena Specialist Centre & Oasia Hotel Novena); and 4549 (PS100 & Oasia Hotel Downtown).
- Ex-President and Vice President of Pei Hwa Presbyterian Primary School Alumni Association.
Interests
- Endurance Sports - Marathons & Ultra Marathons
- Mobile Photography - Capturing moments through a smartphone camera.
- Travelling - Uncovering and exploring new places, culture, and experiences.
Timeline
Area General Manager
Far East Hospitality Management Pte Ltd
05.2017 - Current
Assistant Director, Property Sales
Far East Organization
03.2011 - 04.2017
State Manager
Singapore Airlines Ltd
04.2010 - 03.2011
State Manager
Singapore Airlines Ltd
10.2008 - 03.2010
Assistant Manager
Singapore Airlines Ltd
05.2005 - 09.2008
Design Engineer
KP Chai Engineering & Management Consultants
06.2002 - 04.2005
Trainee Engineer
TY Lin South East Asia Pte Ltd
01.1999 - 06.1999
Masters Degree in Engineering - Civil Engineering
National University of Singapore
Bachelor Degree (First Class Honours) - Civil Engineering
National University of Singapore
Minor in Business -
National University of Singapore
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