Celine Lim
Summary
Experienced marketing and communications professional passionate about using storytelling to drive social impact. Skilled in campaign ideation, digital content creation, and brand storytelling. Excels at blending strategic thinking with creative flair to engage communities and advocate for causes. Goal is to empower organisations to connect emotionally with their audience and make a lasting impact.
Overview
5
5
years of professional experience
Work History
Communications Executive
Children’s Aid Society
03.2024 - Current
- Oversaw the development of corporate collaterals, ensuring alignment with CAS brand guidelines while crafting a range of corporate communications materials.
- Produced, designed, and curated content for both digital and print formats across various projects and events, creating engaging multimedia materials tailored for diverse audiences on print, digital, video, and social media platforms.
- Led strategic messaging efforts on social media, managed digital campaigns, built relationships with media partners, and supported donor engagement to drive successful fundraising initiatives.
- Delivered compelling presentations to senior leadership, advocating for strategic communications efforts and enhancing brand visibility through targeted campaigns
Marketing Executive
CampusImpact
03.2022 - 03.2024
- Independently devised and implemented comprehensive publicity campaigns aimed at volunteer recruitment, service user acquisition, and donation initiatives, strategically leveraging various communication channels. Increased followers and audience by 40%.
- Conceptualised, managed, and executed fundraising events in collaboration with the executive director and management team, resulting in an average fundraising yield of over $180,000 in total, while independently creating event and publicity collaterals.
- Cultivated strong relationships with stakeholders through transparent communication and collaborative efforts, ensuring alignment and driving the successful execution of impactful marketing strategies.
Visual & MarComm Executive
Liqui Moly
04.2021 - 03.2022
- Developed and executed quarterly social media content and advertising strategies, contributing to a 20% increase in online sales growth.
- Collaborated closely with sales teams to create marketing materials aligned with corporate branding guidelines, encompassing signboards, wallpaper, posters, graphics, and videos.
- Demonstrated skill in liaising and negotiating with printers and external vendors to ensure the timely and accurate production and delivery of marketing materials.
Assistant Producer (Internship)
Eunice Olsen Media
03.2020 - 08.2020
- Managed a wide scope of responsibilities across administration, research, project coordination, marketing, and the planning and execution of shoots.
- Supported the full project lifecycle—from meticulous pre-production planning to seamless on-site execution—ensuring high-quality outcomes.
- Multitasked effectively in fast-paced settings, maintaining a strong attention to detail and a collaborative approach to producing impactful photo and video content.
Education
Bachelor - Counselling
Singapore University of Social Sciences
06-2027
Diploma - Media Production and Design
Republic Polytechnic
01.2021
Skills
- Adobe Creative Suite
- Multi-Channel Marketing
- Multimedia content creation
- Corporate Communications
- Branding
- Project Management
- Fundraising Campaigns
- Storytelling
- Social media strategy
Languages
English
Mandarin
Bahasa Indonesia
References
Available Upon Request.
Timeline
Communications Executive
Children’s Aid Society
03.2024 - Current
Marketing Executive
CampusImpact
03.2022 - 03.2024
Visual & MarComm Executive
Liqui Moly
04.2021 - 03.2022
Assistant Producer (Internship)
Eunice Olsen Media
03.2020 - 08.2020
Diploma - Media Production and Design
Republic Polytechnic
Bachelor - Counselling
Singapore University of Social Sciences
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