Celine Le
Summary
Versatile and results-driven professional linguist with extensive experience in localization and brand management, notably with big tech clients like Meta and top employers like Vingroup and FPT. Expert in Vietnamese linguistic reviews and cultural adaptation, coupled with strong problem-solving abilities and time management skills. Proven track record of meeting ambitious project deadlines and enhancing brand visibility across diverse markets.
Overview
18
18
years of professional experience
Work History
Interpreter & Research Executive
Acorn Vietnam
05.2021 - Current
- Interpreting UI/UX design test interviews for many gaming apps and social media platforms (Leagues of Legends, TFT, Wild Rift, Valorant, Facebook, Meta Business Suites, Tiktok, Netflix, Traveloka, Agoda, Grab, Manulife Connect, etc.)
- Translating UI/UX designs on flickr to make stimulations for the interviews with users.
- Collaborating with international teams across various time zones (across Asian, Europe, Australia and the US) to meet tight deadlines.
- Adapting content to specific cultural nuances and target audiences.
- Ensuring linguistic quality and consistency across all projects.
- Sourcing and working with localization / translation agencies to provide interpreters, equipments and translation services to clients.
Conference Interpreter
Freelance
01.2016 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Exposure to a broad range of industries, always update myself with what's new in the language and the world, from the perspective of a Vietnamese languist.
Retail Marketing & Brand Manager
VinMart - a Company of Vingroup
07.2014 - 12.2015
- Design and Brand management of VinMart & VinMart+ brands nationwide.
- PR & brand communications, design & creative works, promotion post design & printing, store concepts & signage.
- Corporate events, new store grand-openings, advertising, co-marketing.
- Strategy, planning, budget controlling & execution supervision.
- Recruitment, training & team organization through M&A and restructuring.
- Completion of the target of opening 100 VinMart supermarkets, 1000 VinMart+ convenience stores in less than 2 years 2014-2015.
Marketing Manager
FPT Retail JSC.
03.2012 - 07.2014
- Establishing & managing Business Development Center
- Strategy, planning & deployment of comprehensive national marketing plans in alignment with overall business goals and objectives for 2 retail chains (FPT Shop & F.Studio by FPT): PR & brand communications, design & creative works, monthly promotion post design & printing, events, new store grand-openings, advertising, co-marketing with tech brands (laptops, mobile phones & services).
- Budget controlling, recruitment & execution supervision.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Complete the target of opening more than 40 new stores in 2012.
- Complete the target of opening 59 new stores in 2013 and running marketing campaigns to support a chain of 100 stores nationwide.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Marketing Manager
Saigon Co.op
08.2006 - 02.2012
- Brand management of Saigon Co.op & Co.opMart brands nationwide
- PR & brand communications, design & creative works, promotion post, website development, Hotline & Customer Relation Management
- Corporate events, new store grand-openings, advertising, co-marketing, sponsorship & Awards
- Planning, budget controlling & execution supervision
- Establishing & running a 24hrs home shopping TV channel
- In charge of 4 departments: TV programming, TV program production, Channel planning & broadcasting, Marketing
- PR & brand communications, design & creative works for channel identity and show identities, promotion post design & printing periodically.
Education
MBA - Business, E-commerce
Ferris State University
MI, USA05-2006
Bachelor of Science - International Business
Foreign Trade University
Hochiminh City, Vietnam05-2001
Bachelor of Arts - Australian Studies & English
University of Social Sciences And Humanities
Hochiminh City, Vietnam05-2000
Skills
- Using Vietnamese language at an expert level for localization, linguistic reviews and translation quality management through everyday work as a conference interpreter, market research interview interpreter and proof-reader
- Knowledge of Vietnamese culture, society and current trends
- Experiencing in creating and maintaining linguistic assets for Vietnamese translation using different terminology database and tools
- Understanding of app development, software development needs to design the best UX/UI that are the most user-friendly
- Cross-functional experience working with engineers, product team, regional stakeholders, clients, agencies, vendors effectively
- Professionalism
- Time management abilities
- Problem-solving abilities
Languages
Chinese (Mandarin)
Upper intermediate (B2)
Timeline
Interpreter & Research Executive
Acorn Vietnam
05.2021 - Current
Conference Interpreter
Freelance
01.2016 - Current
Retail Marketing & Brand Manager
VinMart - a Company of Vingroup
07.2014 - 12.2015
Marketing Manager
FPT Retail JSC.
03.2012 - 07.2014
Marketing Manager
Saigon Co.op
08.2006 - 02.2012
MBA - Business, E-commerce
Ferris State University
Bachelor of Science - International Business
Foreign Trade University
Bachelor of Arts - Australian Studies & English
University of Social Sciences And Humanities
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