Cedric Lih Pin Lim

• Company Overview: Low-Code PaaS Platform that provides business process optimization with ready and custom-built application from HR, Finance, Procurement, Warehouse, CRM, Scheduling and many more.
• Strategic Market Expansion: Spearhead the business development strategy for SEA, identifying growth opportunities, lead generation channels, and market penetration strategies. Engage in cross-cultural sales efforts, ensuring product positioning aligns with regional business norms and decision-making behaviors.
• Partnership & Reseller Model Structuring: Designed and implemented scalable partnership and reseller models, aligning with Kuailu's long-term vision for strategic collaborations and tiered incentives.
• Team Nurturing & Leadership: Hire, set up, coach and manage a team of 5 including Singapore, Malaysia and Hong Kong.
• Project Management & Pre-Sales: Advised end-to-end project execution, customized solutions for clients, and drove high-impact pre-sales engagements across SEA.
• Achievements
• Rapid Pipeline Development: Established a new business pipeline worth SGD 150K within four months, transforming a zero-base starting position into measurable sales traction.
• Market Specific Sales Strategy: Developed and implemented a robust GTM and sales process tailored to the SEA market, ensuring cultural alignment, adaptability, and competitive positioning in a diverse business landscape.
• Portfolio Expansion & Contract Negotiation: Successfully secured premium market exposure for Kuailu AI-powered solutions, overcoming industry competition to establish brand credibility and demand.

• Company Overview: B2B2C bespoke Loyalty CRM Provider
• Investment Acquisition: Lead efforts to attract investments through accelerator programs by delivering compelling pitches, building strong relationships with potential investors, and negotiating favorable funding terms to support company initiatives.
• APAC Partner Identification & Evaluation: Identify potential partner organizations across the APAC region that align
  with the company’s strategic goals. Assess their capabilities, market influence, and alignment with business objectives
  to ensure they contribute to regional growth.
• Contract Negotiation & Market Expansion: Negotiate contracts and establish mutually beneficial agreements with
  APAC partners to expand the company’s network, market reach, and penetration in key territories.
• Partner Relationship Management: Foster strong, trust-based relationships with partners through consistent
  communication, regular in-person meetings, and comprehensive training sessions. Ensure mutual commitments are met and drive long-term partnership success.
• Partner Program Development: Design and implement partner programs to incentivize promotion and sales of the company’s offerings. Develop marketing materials, training resources, and performance-based incentives to maximize partner engagement and results
• Performance Tracking & Optimization: Monitor partner performance using key metrics such as sales growth, customer satisfaction, and profitability. Analyze data to assess partnership effectiveness, identify improvement opportunities, and optimize partner engagement strategies.
• Business Development & Contract Management: Identify and secure new business opportunities, manage sales cycles, and prepare and negotiate MSAs and contracts to drive revenue and strengthen the company’s market position.
• Strategic Account Management: Oversee key strategic accounts to ensure high levels of customer satisfaction and
  retention. Provide advisory services to enhance account performance, optimize relationships, and achieve sustainable
  business growth.
• Achievements
• Strategic Partnerships & Investment Acquisition: Acted as the primary pitching lead, securing over SGD 200K in new business and investments through strategic partnerships and accelerator programs, including GIA Jakarta 2023 and GIA Manila 2023.
• Revenue Growth from Partner Programs: Successfully developed and managed a robust portfolio of key partner relationships, driving a 25% increase in recurring revenue from partner-driven programs within a year.
• Portfolio Expansion & Contract Negotiation: Spearheaded contract and pricing negotiations, scaling the partner portfolio from 5 to 78 within 12 months, significantly enhancing market reach and revenue streams.

• Company Overview: B2B2C bespoke Loyalty CRM Solutions Provider
• Solution Feasibility & Advisory: Investigate and assess the feasibility of solutions for e-commerce-based loyalty programs, providing expert advisory services across integration, front-end and back-end development, and full implementation.
• E-Commerce & Loyalty System Integration: Lead the project management and integration of in-house built e-commerce platforms with loyalty systems, tailoring solutions to meet diverse client requirements while ensuring seamless functionality across all channels.
• Gatekeeper for Engineering: Act as a key gatekeeper between internal stakeholders and the Engineering team, validating incoming issues, Change Requests, and enquiries to ensure proper prioritisation and resolution.
• Consulting to BAU Team: Serve as a consultant to the BAU team, bridging the gap between Engineering and non-Engineering teams to address complex issues and situations with effective solutions and clear communication.
• Vendor & Stakeholder Management: Oversee third-party vendor interactions, ensuring smooth coordination with internal stakeholders. Vet quotations and manage vendor costs to ensure charges stay within approved budget limits.
• Resource Scheduling & Tracking: Manage resource allocation, schedules, and workloads based on project priority and delivery deadlines, ensuring optimal resource utilisation and timely project execution.
• Capacity Planning & Forecasting: Perform advanced capacity planning to determine production output requirements, aligning production strategies with company and market demand to optimise operational efficiency.

Achievements

• BAU Team Establishment & Process Optimisation: Successfully established and led a Business-As-Usual (BAU) team to manage work request inflow, reducing inefficiencies by implementing the Scrum process. Educated stakeholders to adhere to BAU schedules, ensuring smooth project prioritisation and execution.
• Stakeholder Collaboration & Validation: Streamlined engineering and internal stakeholder workflows, introducing a robust validation and approval process for incoming work requests. This approach significantly reduced discrepancies and errors, improving development accuracy and delivery timelines.
• Operational Efficiency Improvement: Enhanced resource reliance on Engineering leads for continuous improvement through the implementation of standardised SOPs and automated workflows within Jira, enabling more efficient resource allocation.
• New Product Launch Success: Spearheaded the launch of the SG Skechers membership portal under the AMP product line, contributing to brand engagement and loyalty program success.
• E-Commerce & Retail Project Excellence: Maintained and delivered critical enhancements (CRs) for major retail e-commerce platforms and bespoke projects for high-profile clients including Tangs, Metro, Starbucks, Singtel, Jumbo, Mydin, NTUC, and more. Achieved operational stability and ensured project outcomes exceeded client expectations.

• Company Overview: B2B2C bespoke Loyalty CRM Solutions Provider
• Key F&B Client Project Management: Oversee and manage key F&B client projects, including the seamless transition of ongoing projects from project sponsors, ensuring continuity and successful delivery.
• End-to-End Project Oversight: Manage all project phases, from requirements gathering and functional specifications preparation to technical specifications, SIT, UAT, and production (PROD) deployment.
• Project Planning & Monitoring: Develop detailed project plans to track progress, ensuring projects stay within scope, time, and budget while meeting client expectations.
• Client Liaison & Requirement Translation: Serve as the primary bridge between clients and internal teams, translating client business requirements into clear functional specifications, ensuring alignment with technical delivery and client expectations.
• Stakeholder & Team Management: Cultivate strong relationships with clients & key stakeholders, while effectively delegating tasks to junior team members based on their strengths, skills, & experience for efficiency & project success.

Achievements

• TCC Rewards & Loyalty App: Delivered the TCC Rewards e-commerce-based loyalty mobile app within 3 months, driving a 15% increase in customer engagement and enhancing brand loyalty.
• CRM Portal for Japan Foods Holdings: Successfully delivered CRM member's portal project within a stringent 3-month timeline, meeting all client expectations and improving customer retention capabilities.
• Paradise Group Loyalty App: Launched the Paradise mobile app (e-commerce-based loyalty) within 3 months, driving significant user adoption and engagement.
• BreadTalk Mobile App & Website Reskin: Managed and delivered the BreadTalk mobile app and website reskin project within 4 months, resulting in a 25% increase in user adoption and improved customer experience.
• Astons Mobile App: Managed and delivered the Astons mobile app (e-commerce-based loyalty) within 4 months, successfully meeting client objectives and enhancing brand engagement.
• Far East Organization eBirthday Voucher: Led and completed the Far East Organization's eBirthday Voucher project within 6 months, ensuring timely delivery and client satisfaction.
• PDPA NRIC Migration Projects: Completed and delivered the PDPA NRIC Migration project for multiple clients, including Paradise Group, Select/Stamford Catering, Sushi Tei, TCC, Swensens, and Starters, ahead of the August 1, 2019 deadline, ensuring full compliance and smooth transitions across all platforms.

• Company Overview: Identity and Access Management solutions for Cybersecurity
• Global Support Team Leadership: Lead and mentor the Global Support Team, ensuring the resolution of customer inquiries within SLA-controlled workflows. Drive continuous improvement in team performance to meet global standards, delivering exceptional client satisfaction.
• Dual Role in Project Management & Support: Manage key maintenance support accounts while overseeing team performance, balancing technical leadership with active project management responsibilities to ensure timely and efficient service delivery.
• Vulnerability Assessment & Resolution: Conduct vulnerability assessments and provide resolutions, leveraging penetration testing tools such as Burp Suite and Wireshark to enhance system security.

Achievements

• Promoted to Senior Technical Consultant: Rapidly advanced to Senior Technical Consultant within one year, successfully supervising and managing the Global Support Team, ensuring high performance and client satisfaction across multiple regions.
• CRM System Implementation: Delivered a comprehensive, fully functional CRM system in the first year, enabling Sales Managers to track leads and sales more effectively. This initiative resulted in a 20% increase in sales pipeline visibility and operational efficiency.
• Landsbank Baden-Württemberg: Led a critical ad-hoc project to refresh the production machine environment, enhancing system performance and reliability.
• UBS Safenet LunaET HSM Integration: Managed the successful integration of Safenet LunaET HSM, including a system refresh, to improve security protocols and infrastructure resilience for UBS.
• AMBANK MY Security Integration: Spearheaded the New PSE HSM initiative, conducted security analysis, and implemented penetration testing and patching for the AMBANK MY, reducing security vulnerabilities by 30%.
• AMBANK MY Software Migration: Managed the in-house software migration project, transitioning from WebSphere Application Server to Apache Tomcat, improving system efficiency and reducing infrastructure costs by 25%.
• UOB Annual Penetration Testing: Led annual penetration testing for UOB/PIB/BIB, addressing critical security vulnerabilities and ensuring system integrity for high-priority applications.
• UOB Single Sign-On Implementation: Successfully delivered a Single Sign-On (SSO) project for UOB MY, streamlining access control for critical legacy applications and enhancing security and user experience.
• PMP Accreditation: Achieved PMP certification, further solidifying expertise in project management and ensuring the successful delivery of complex, cross-functional projects.
• Cost-effective CRM Development: Developed an in-house CRM Sales and Lead Management System using PHP and MySQL, reducing costs by 70% through leveraging open-source technologies and customizations.

• Specifications Drafting: Draft functional and technical specifications based on business requirements, ensuring clear understanding before project initiation.
• Compliance Management: Lead yearly compliance activities for VISA and MasterCard, ensuring regulatory standards are met.
• Legacy System Stability: Identify & address shortfalls in systems or enhancements to maintain legacy system stability.
• Card Application Design Consultation: Advise on card application system design to meet business needs and support growth.
• Software Interface Development: Collaborate in the development of in-house banking software interfaces, enhancing functionality and scalability.
• System Life Cycle Involvement: Participate in the full system life cycle of product launches, including analysis, requirements gathering, design, integration, and testing.
• Core Banking System Support: Support and enhance IBM AS400-based core banking systems, managing credit card application projects and ensuring smooth delivery of AS400 programs.

Achievements

• Gift Fulfillment Project Launch: Successfully launched the Gift Fulfillment project, resulting in a 10% increase in customer satisfaction scores by improving service delivery and user experience.
• Payment Holiday Project: Collaborated with vendors to ensure all deliverables for the Payment Holiday project were met within the established timeline, contributing to smooth project execution and client satisfaction.
• Merchant Recurring Project for ETIQA: Led the software architecture for ETIQA's Merchant Recurring project, overseeing user requirements gathering, business impact analysis, and system integration with technical requirements, ensuring alignment with business goals and technical specifications.
• Card System Migration: Played a pivotal role in the migration of the card system, serving as the primary liaison with the Head Office for interface mapping activities. Directly involved in interface justification and consultation regarding the legacy system, ensuring seamless integration with the targeted system. Designed and developed 10 conversion programs within a 10-day deadline, ensuring SIT testing and solution schedule.
• Native Application System Migration: Led the migration of a native application system by designing and creating a new staging system to facilitate communication between new and legacy systems, enabling seamless interaction with existing channel applications.
• Batch Processing Optimisation: Reduced batch run time by 30% by redesigning the legacy batch processing workflow, leveraging pseudo-multithreading techniques to significantly enhance processing speed and system efficiency.

• Company Overview: IT services, cybersecurity and digital solutions
• Compliance Management: Oversee Mastercard and Visa compliance for key customer accounts, ensuring adherence to industry standards and regulatory requirements.
• Customer Consultation & AS400 System Patches: Work directly with customers to consult, troubleshoot, and develop patches for AS400 systems, including IM (Interchange Module) and ASCEND, addressing specific business needs.
• Customisation Development: Design and implement customisation patches in AS400 systems using COBOL, ensuring solutions are tailored to meet customer requirements.
• System Management: Manage daily operations and interact with ASCEND and ALDON systems, ensuring smooth functionality and addressing any system issues promptly.

Achievements

• IM Integration for Maybank Singapore: Successfully integrated the Interchange Module (IM) into Maybank Singapore's systems, replacing SEMACARD, improving transaction efficiency and system performance.
• VISA & MasterCard Compliance for AFFIN Bank: Delivered VISA and MasterCard compliance certification for AFFIN Bank ahead of schedule, ensuring regulatory adherence and operational readiness.
• Software Architecture for Bank Mega Indonesia: Served as a Junior Software Architect for Bank Mega Indonesia's transition to the ASCEND system, contributing to a smooth and efficient migration with minimal disruption.
• Bankard Philippines Transition: Led the development of patches for Bankard Philippines' transition project, ensuring seamless emulation of customised CARDLINK functions within the ASCEND system.

• Company Overview: IT services, cybersecurity and digital solutions
• Banking System Support: Provide ongoing support for banking systems such as EWB (East West Bank), EBB (EON Bank Berhad), and BKD (Bankard) within AS400 environments, ensuring optimal system functionality.
• Customisation Development: Develop and implement customisation patches in AS400 systems using COBOL, tailoring solutions to meet specific business requirements and enhancing system performance.
• Batch Support: Perform batch support operations for bank users, ensuring smooth execution and resolving any issues that arise during batch processing.
• System Interaction: Manage daily operations within ASCEND and ALDON systems, ensuring system stability and addressing user concerns.
• Consultation & Troubleshooting: Provide expert consultation to bank users, resolving queries related to in-software functionality and system software, ensuring high levels of user satisfaction.

Achievements

• Compliance Management for East West Bank: Led compliance activities for MasterCard and Visa patching and deployment for East West Bank in 2011 and 2012, ensuring timely and accurate updates to meet regulatory standards.
• Ticketing System Development: Spearheaded an ad-hoc project to develop a new web ticket logging and tracking system (MITS) using PHP, reducing costs by replacing the legacy, expensive ticketing system with a more efficient, scalable solution.
• Transition Project Involvement: Contributed to the development of multiple transition projects, including Hong Leong Bank and EON Bank, ensuring smooth migration and system integration success.
• Business English Excellence: Achieved 2nd ranking in class for Business English course, demonstrating strong communication and professional writing skills.
• Event Management for ATOS Malaysia: Actively participated in organising the D&D 2012 event for ATOS Malaysia, serving as Floor Manager to ensure seamless event execution & a memorable experience for attendees.

• Maintained data center systems and executed scheduled batch runs to ensure high system availability and SLA adherence.
• Provided frontline end-user support via phone and ticketing system, resolving technical issues across Unix and Wintel servers.
• Oversaw daily monitoring and management of Manulife’s servers in Hong Kong and Japan, ensuring seamless operations.

Achievements

• Supported the successful transition of Manulife Japan’s systems to the new Malaysian Data Centre as part of a critical migration.
• Completed a six-month Wintel-to-Unix server migration, enhancing performance and operational resilience.
• Gained cross-cultural support experience, effectively assisting Japanese and Hong Kong users with tailored technical solutions.