Cecilia Woo

Successful Executive Director with over 36 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-culture team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.

• Secured grant funding from stakeholders, manage the projects to ensure they meet the KPIs based on budget, audit and proceed to claims. The funded projects include the Singapore Book Data Systems, which cost $500,000 in 2020 from Singapore Enterprise.
• Gain the support from the National Art Council to organized the SingLit Book Bazaars Project's total funding of $150,000.
• Participated in the International Book Fairs, Frankfurt Book Fair, Beijing Book Fair, etc. which the Singapore Enterprise funded under LEAD support for trade fairs and business missions programme.
• Established close working relationship with government agencies, stakeholders, and international partners will assist the organization in delivering value-added services to its members.
• Secured a total of $250,000 of PILOT (Publishing) and IDEAS (Publishing) Funds Assistance offered by the Media Development Authority of Singapore to publish ESCAPE magazine print and digital editions; 2008

• The Singapore Book Awards Ceremony 2022 was held at the Fullerton Hotel on the 22 September 2022. 150 of the industry leaders,, business associate and stakeholders were to unveil the 13 book awards winners.
• SBPA members' meetings, Annual General Meetings, Book Bazaars to promote the local book sales and SBPA Internship programme
• Gain City Expo Fair for 80,000 walk-in consumers, 2018
• BBC Knowledge School Challenge to enrich the learning experience for students: 2011 till 2015
• Lonely Planet Travel Fairs 2010 till 2015, Escape Travel Fairs 2009 - 2015 and Singapore Travel Mart 2016
• Golf Asia Tournaments organized in local and overseas golf courses from 2007 - 2015
• Sarawak Business Networking Session for 50 travel agencies; B2B event, 2017

• Launched the CSR Project to raise $75,000 for a new van to be assigned to serve the needs of St Luke's Eldercare Centre located in Jurong, 2018
• Co-hosted a Cookie Making Workshop charity event with Rasa Sentosa Hotel for the children from the ARC Children Centre, a charity for children with cancer and other life-threatening illnesses. 2015
• Initiated a fundraising campaign; Charity Drive with Wheels Asia, supporting Children's Cancer Foundation (CCF), 2014.

• MPAS Awarded Food Magazine of The Year, 2014
• MPAS Car Awards, Wheels Asia, 2014
• MPAS Consumer Magazine of the Year, 2013
• MPAS Best Marketing Campaign of the Year, 2012
• MPAS Best Online Magazine of the Year, 2012
• MPAS Food Magazine of the Year, 2012
• MPAS Magazine of the Year, 2011 (Silver)
• MPAS Best New Magazine of the Year, 2010 (Bronze)

MPAS - A non-profit trade association that represents the leading magazine publishers in Singapore