Summary
Overview
Work History
Education
Skills
Timeline
Generic
Catherine Rachmat

Catherine Rachmat

Summary

Experience Merchandising and Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales

Overview

26
26
years of professional experience

Work History

General Manager

PT Dua Harapan Abadi
03.2013 - 07.2020

General Manager

Pre-Season Planning

  • Review Sales, Inventory, Profit and OTB Budgets vs actual performance by channel and division and evaluate achievability of budget targets for future seasons. Present risks and opportunities to, and sign off any changes with Head of Retail Merchandising.
  • Determine for future seasons making sure it allows efficient cover of Inventory while delivering profit and minimizing End Inventory. Present to and sign off with Head of Retail Merchandising.
  • Review store base grading by analyzing historical sales, SKU efficiency, and specific store needs as well as strategy. Work with Visual Merchandising on capacity planning to make sure the stores have the right amount of SKU’s per space/concept at any point in time. Hand over the SKU targets to Merchandising to make sure the needed capacity is fulfilled and to prevent over-capacity.
  • Provide appropriate top line and style level reporting and analysis for ECOM Merchandising team to be able to make educated buy decisions.
  • Create achievable seasonal top-line plans for individual platforms and category sales and options in the Range Plan tool based on brand strategy, country strategy, history and range strategy.
  • Create bottom-up plans by style including grading, start and end weeks, ROS, MD and end Inventory in the Range Plan tool based on historical analysis. Ensure plans reflect the types of items planned i.e. best sellers vs interest pieces to make sure inventory is managed effectively. Ensure these plans reflect the created top line plans.
  • Present the buy plans including current trading trends, OTB for future seasons, Range Plan analysis and VLP together with ECOM Merchandising Team in Monthly and half yearly Global meetings.
  • Ensure size level analysis performance on Gender/ BU/ class level and create sized buy plans for ordering on style level.

In-season Planning

  • Drive weekly, monthly, quarterly and seasonal reporting and analysis and present these during weekly trading meetings. Drive the discussion on actions needed based on trading.
  • Review weekly sales at style level and make trading decisions for promotions, MD, price changes, re-buy needs, stock transfers etc.
  • Review the plans for upcoming seasons against actual situation and create final store plans and stock flow for allocation. Review allocation plans prepared by allocation team and discussed changes needed or pending issues.
  • Manage markdown budget, making sure the correct flow and level of MD is applied. Make sure the exit strategy is followed thereafter MD and seasonal change-over takes place as planned.
  • Manage the re-forecasting of sales, inventory, profit and OTB weekly at top line and concept level for each channel and division based on current trading using a WSSI, rolling up to Quarterly level for the OTB tool. Present changes, opportunities, concerns or solutions to Merchandiser and Country Retail Director.
  • Oversee the placement of orders and track deliveries and stock flow to Warehouse.
  • Ensure an efficient inventory flow between channels and locations; transfers in and out, store vs warehouse, and that any opportunities are fulfilled. Inform channels of changes in inventory forecasts that will directly affect KPI’s.
  • Manage promotion execution together with ECOM operation team.

Process improvement

  • In conjunction with Retail Merchandising Team, work on improving the processes and tools used.
  • Ensure existing tools are compatible with country needs and systems. Highlight needs to Retail Merchandising Manager. In the absence of set templates, drive the introduction and implementation of such tools.

Merchandising Manager

Edge. Apparel Marketing Pte Ltd
02.2004 - 09.2010

Manage and deal with vendors to ensure our specifications and requirements are communicated and met.

  • Responsible for garment related tasks and handle issues.
  • Monitor the stock allocation, transfer and replenishment.
  • Coordinate and facilitate communication with Operations and Marketing departments on merchandising updates and progress.
  • Coordinate with suppliers and warehouse on delivery management.
  • Check and sort out defectives’ products as well as follow up action with suppliers
  • Assist in any duties that may be assigned

Product Development Manager

Inter Fashion Marketing Pte Ltd
07.2001 - 02.2004

Corporate Secretary

Maspion Group
01.1995 - 09.1998

1.Responsible for the preparation of corporate secretarial documents

2.Maintenance and updating of statutory registers and secretarial records

3.Attending board/board committee meetings.

4.Handling of client billing and payments and other ad-hoc duties, as and when required.

5.Provide comprehensive corporate secretarial services to our 1st Public Company in the Group.

.minee Directors.Undertake other corporate and ad-hoc tasks as required.

Education

No Degree - Textile And Apparel

La Salle College of Arts
Singapore
05.2002

Master of Arts - International Business Management

Kennedy Western University
USA
07.1997

Skills

  • Process Redesign
  • Purchasing
  • Regulatory Affairs
  • Team Oversight

Timeline

General Manager

PT Dua Harapan Abadi
03.2013 - 07.2020

Merchandising Manager

Edge. Apparel Marketing Pte Ltd
02.2004 - 09.2010

Product Development Manager

Inter Fashion Marketing Pte Ltd
07.2001 - 02.2004

Corporate Secretary

Maspion Group
01.1995 - 09.1998

No Degree - Textile And Apparel

La Salle College of Arts

Master of Arts - International Business Management

Kennedy Western University
Catherine Rachmat