CASEY NOVAK
Senior Marketeer
Suva
Summary
Experienced Marketing Professional adept in national business operations, cultivating new business partnerships, managing supplier relationships and increasing customer satisfaction. Excellent business acumen, customer service skills and strategic planning. Aspiring next generation leader.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Head of National Sales
British American Tobacco
06.2023 - Current
- Increased customer satisfaction through targeted training initiatives for sales staff.
- Collaborated closely with marketing teams to develop cohesive brand messaging across all channels, driving increased awareness and engagement.
- Analyzed competitor strategies to identify potential areas for growth or differentiation within the market space.
- Mentored junior team members on advanced selling techniques, empowering them to excel within their roles.
- Managed national sales programs, supervised 150 sales representatives and evaluated KPIs for promotional opportunities across 3 different sales formats (direct, distributor and call centre)
- Drafted comprehensive sales plans and approved budget expenditures to meet new product launch goals
- Drove the launch of VUSE within the General trade channel delivering 100% distribution within 2 months
Head of Trade Marketing
British American Tobacco
12.2022 - 05.2023
- Managed a function of 38 staff, working across direct sales and sales management, export markets, deployment and planning
- Optimized and implemented new strategy for export markets managed by the Fiji EM to reduce amount of markets being serviced while increasing profit delivery
- Managed and delivered a national sales team restructure to create a more efficient and effective field coverage plan, focused on change management with nil result
- Fostered a more inclusive and collaborative team culture through both the national sales team and the deployment and planning team
- Created new forecasting business process to improve forecast accuracy on sales portfolio.
National Business Manager - Independents
British American Tobacco
01.2021 - 12.2022
- Managed a team of 7 Individuals, 2 based in the office and 5 virtually in each of the States - recognized as Team of the Year 2021 internally
- Recognized for outstanding business collaboration with largest independent wholesaler in Australia, Metcash, winning 2021 Supplier of the Year Award
- Managed, supported and grew business relationships with existing accounts partner accounts (incl
- Ritchies, Cornetts, Drakes, Romoes and Metcash)
- Delivered multiple +$100m YE Sales plans into the accounts
- Identified gross margin accretive strategies to grow channel profitability through both promotional optimization and product plays
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
Account Executive Metcash
British American Tobacco
10.2020 - 01.2021
- Communicated between internal and external stakeholders, clients and vendors
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Negotiated prices, terms of sales and service agreements
- Built diverse and consistent sales portfolio.
TCI & Trading Terms Exec
British American Tobacco
11.2019 - 10.2020
- Led the creation of the trading terms architecture and model to deliver the business objectives for the independent model and to deliver business delivery
- Accountable for a new convenience organized terms model, and assisted the CO team during the negotiation process with the account
- Managed the trading terms cycle plan and delivery, liaising with the account teams to ensure OTIF for all negotiations
- Ran multiple trading term execution education sessions/refreshers with national sales teams to increase compliance and accuracy of reporting
- Along with the marketing finance manager, restructured the business case process and created a standardized template and DOA sign off to ensure a more efficient approval.
South Pac Brand Executive
British American Tobacco
11.2018 - 11.2019
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Compiled product, market and customer data to generate informed sales and profit projections
- Developed innovative marketing campaigns based on key objectives.
Area Sales Manager
British American Tobacco
01.2017 - 11.2018
- Exceeded targets by building, directing and motivating high-performing sales team
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
Education
Bachelor - Business & Commerce
Western Sydney University
Sydney, NSWHSC - undefined
Hills Sports High School
Seven Hills, NSWSkills
Team Recruiting and Onboarding
Sales Statistics Analysis
Channel Optimization
Profitability Assessments
Partnering and Relationships
Marketing Strategy Development
Customer Engagement Strategies
Profit Target Achievement
Customer Portfolio Management
Business Objective Analysis
Certification
Digital Leadership, RMIT University - April 2022
Marital Status
De-Facto Relationship (Engaged)
Timeline
Head of National Sales
British American Tobacco
06.2023 - Current
Head of Trade Marketing
British American Tobacco
12.2022 - 05.2023
National Business Manager - Independents
British American Tobacco
01.2021 - 12.2022
Account Executive Metcash
British American Tobacco
10.2020 - 01.2021
TCI & Trading Terms Exec
British American Tobacco
11.2019 - 10.2020
South Pac Brand Executive
British American Tobacco
11.2018 - 11.2019
Area Sales Manager
British American Tobacco
01.2017 - 11.2018
Bachelor - Business & Commerce
Western Sydney University
HSC - undefined
Hills Sports High School
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