Carol Wong Qiuyan
Summary
Accomplished marketing and technology leader with extensive experience driving strategic initiatives and brand growth across the APAC region. Expert in digital marketing, project management, and team leadership, with a proven track record of exceeding KPIs and delivering successful product launches that boost market share. Skilled in managing multi-cultural teams and fostering collaborative environments to achieve business goals.
Tech-savvy and results-driven, with hands-on experience in leveraging emerging technologies to enhance customer engagement, optimize processes, and solve complex challenges. Strong problem-solving abilities, adept at identifying opportunities for innovation and continuous improvement. Known for exceptional communication skills, adaptability in fast-paced environments, and a passion for driving organizational success.
Proficient in strategic planning, brand management, content creation, and stakeholder engagement. Committed to delivering impactful campaigns and contributing to long-term business growth and success.
Overview
23
23
years of professional experience
1
1
Certificate
Work History
Director of Marketing Communications - APAC
Basler Asia Pte Ltd
01.2023 - Current
- Managed multi-country, cross-functional teams to execute successful strategic marketing campaigns, repositioning company reputation and enhancing customer engagement, to successfully achieve annual KPIs and business objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI include streamlined marketing processes for improved efficiency and cost savings.
- Collaborated closely with sales teams, expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
- Contributed to the success of merger and acquisition activities by ensuring seamless integration of acquired entities into one-company.
- Spearheaded crisis communication plans that mitigated potential damage to brand reputation during challenging situations.
- Developed creative assets for diverse global audiences, ensuring consistency across languages while remaining culturally sensitive.
- Drive team to utilize advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills,
Head of Marketing Communications
Basler Asia Pte Ltd
01.2019 - 12.2022
- Developed and executed successful launch strategies for multiple products with new technologies, resulting in increased market share and brand recognition.
- Collaborated with sales, marketing, and engineering teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Directed cross-functional teams to deliver cohesive marketing campaigns across multiple channels in APAC, with design and media teams to develop high-quality creative technical assets.
- Managed large-scale events, ensuring seamless execution for maximum brand exposure and new product awareness.
- Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
- Improved customer engagement, creating compelling social media content and managing online communities.
Marketing Manager
Basler Asia Pte Ltd
01.2009 - 12.2018
- Researched and evaluated potential suppliers in Asia, built relationship and negotiated prices to determine best fits for company needs.
- Oversaw demand planning, purchasing, and logistics.
- Developed strong vendor relationships to ensure timely delivery of materials and maintain high-quality standards.
- Created useful product technical specifications documentation, enabling customers and engineers to better understand functionality.
- Boosted brand awareness and generated leads, with the developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications online & offline channels.
- Organized successful trade show exhibits, and digital marketing showcasing products or services effectively to potential customers or partners.
- Designed and built new product "live" demo system, from selection of components - to developing simple software, showcase the benefits and capabilities
- Acted as a liaison between the company and external partners, facilitating communication and collaboration on joint marketing initiatives.
Marketing Executive
Basler Asia Pte Ltd
01.2006 - 12.2008
Sales and Application Assistant
Basler Asia Pte Ltd
06.2002 - 12.2005
Education
Bachelor of Business Management (Marketing) -
University of Bradford School of Management
01-2006
Diploma of Electrical And Electronics Engineering -
Singapore Polytechnic
01-2002
Skills
- Multi-Cultural, cross-functional team leadership
- Technical communication
- Project management
- B2B brand awareness strategy
- Localization strategy
- Digital marketing
- Content marketing strategy
- Creative direction
- Internal communications
- Performance tracking
Timeline
Director of Marketing Communications - APAC
Basler Asia Pte Ltd
01.2023 - Current
Head of Marketing Communications
Basler Asia Pte Ltd
01.2019 - 12.2022
Marketing Manager
Basler Asia Pte Ltd
01.2009 - 12.2018
Marketing Executive
Basler Asia Pte Ltd
01.2006 - 12.2008
Sales and Application Assistant
Basler Asia Pte Ltd
06.2002 - 12.2005
- Establishing a Professional ‘Self’ through Effective Intercultural Communication by University of Singapore Year 2024
- Inspiring and Motivating Individuals by University of Michigan Year 2022
- The Power of Team Culture by University of Pennsylvania Year 2020
- Digital Marketing by General Assembly Year 2018
- Design Illustrator Year 2010
- Design Photoshop Year 2010
Bachelor of Business Management (Marketing) -
University of Bradford School of Management
Diploma of Electrical And Electronics Engineering -
Singapore Polytechnic
Accomplishments
test
Certification
- Establishing a Professional ‘Self’ through Effective Intercultural Communication by University of Singapore Year 2024
- Inspiring and Motivating Individuals by University of Michigan Year 2022
- The Power of Team Culture by University of Pennsylvania Year 2020
- Digital Marketing by General Assembly Year 2018
- Design Illustrator Year 2010
- Design Photoshop Year 2010
Additional Information
test
Languages
English
Chinese (Mandarin)
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