Carol Chandran

· Responsible for driving account retention and growth consistently over 30% YoY for leading FMCG brands in the industry.

· Successfully led the development and execution of data-driven marketing strategies using marketing technology and latest AI tools such as Braze, Salesforce Marketing Cloud, Customer Data platforms such as Blueconic, Tealium, Digital Intelligence platforms such a FullStory, for a diverse portfolio of clients. Consistently achieved a 20% average increase in ROI for client marketing campaigns.

· Cultivated high-performing client service teams through effective coaching, mentoring, and performance management practices, resulting in a [quantifiable metric on client satisfaction/retention].

· Spearheaded cross-functional teams in crafting innovative digital marketing solutions tailored to unique client needs, leveraging expertise in CRM, loyalty programs, e-commerce, marketing automation, and industry trends

• Developed the marketing transformation roadmap for a global engineering group. Consistent partner with the client for execution of the various projects on technology, data, media, customer journey, channel enablement for the past 3 years.
• Spear-headed the engagement with American multinational fast food chain to channel their goldmine of data across multiple app and restaurants to identify, interpret, organize, unify, and optimize it for the benefit of their customers and franchise owners.
• Increased revenue generation through strategic upselling tactics and effectively communicating the value of additional services to clients.

• Regional Account Lead for a cross-channel CRM solution for a global FMCG company where we built and maintained an Automated CRM program across eight markets in APAC – Vietnam, Singapore, Malaysia, Thailand, Philippines, Hong Kong, Taiwan, and Korea
• APAC account lead for a major American multinational computer software company for Enterprise and Consumer Business
• Achieved a Single Customer View of contacts and their activities across email, mobile, and web channels
• Target and penetrate a specified account set by building partnerships with new and existing enterprise accounts
• Strategize and plan the account’s marketing roadmap for CRM and optimized customer engagement across channels
• Conduct annual workshops in various APAC markets to plan the client’s annual marketing calendar and campaign activities.

• Plan, organize, lead and control account management, ensuring customer satisfaction on a long term multiple quarter basis
• Develop and execute account plans and go to market in line with the overall strategy
• Build strategic working relationships with clients and maintain a high level personal end-user engagement
• Prepare and deliver accurate and timely resource forecasts
• Implement account plans that align and leverage all resources
• Strong engagement and development business relationships with various key partners/alliances as a further channel for lead potential
• Value sell on an enterprise level and strongly position the business value and long term benefits/ROIs to various contacts within the accounts
• Work closely with internal groups to ensure consistency of execution, as well as creating synergies in multi-discipline business deals.

• Manage and develop automated email marketing campaigns
• Track projects and ensure high-quality deliverables
• Facilitate strategy as well as day-to-day execution
• Manage reporting and ensure consistency that deadlines and internal budgets are met
• Work with creative and production teams in servicing client accounts
• Research prospective clients and assist account team.

Production and Operations:

• Spearheaded client relationship management and Cultivated strong relationships with key clients
• Developed pre-sales materials and drove business development
• Established a reliable delivery system ensuring on-time and error-free delivery, exceeding client expectations.
• Led the development of a high-performing technical team in India, integrating them seamlessly into the delivery process.

Pre-operative (Project Planning):

• Established the company vision, securing funding, and overseeing all aspects of its launch.
• Navigated government regulations, obtaining IBR approval for boiler component manufacturing, MSME registration, and other necessary permits.
• Effectively utilized available funds, ensuring cost-efficiency throughout the project life cycle.
• Established a strong online presence and Conceptualized and designed the company website bolstering brand visibility.

• Extensive Exposure to Pre-Sales and Business Development processes
• Responsible for the creation of key business presentations and pre-sales material
• Market research and market analysis prior to establishing global accounts
• Comprehensive Knowledge of the IT and ITES sector and its various service offerings
• Solution development across specific sales scenarios and technologies
• Serviced domains - Manufacturing, BFSI, Retail, Healthcare, Logistics, Media and Entertainment.

• Executed projects as Mainframe Programmer for a leading Healthcare Company in USA
• Key in Project Planning and Delivery execution
• Handled a single member project within a year of exposure to the role
• Experienced in Agile and Waterfall methodologies of Project Management
• Involved in CMMI Level 5.0
• Active in client discussions and Proposal solutions.