Carl Veber Tammur
Marketeer & Business Development Professional
Port Moresby
Summary
Results-driven marketing and business development professional with extensive experience in aviation and beverage industries, recognized for optimizing financial performance and driving sales excellence. Demonstrated success in leading business development initiatives, managing teams, and developing strategic plans to enhance customer relationships. Expertise in sales operational management, contract negotiation, and safety compliance provides a robust foundation for achieving organizational goals. Committed to leveraging industry knowledge and innovative strategies to foster growth and elevate brand presence.
Overview
20
20
years of professional experience
8
8
Certifications
Work History
Aviation Commercial Manager – PNG
Puma Energy PNG Limited
10.2023 - Current
- As Aviation Commercial Manager PNG, I am responsible for leading Puma Energy PNG’s Aviation fuel business, driving commercial strategy and customer engagement & performance in a competitive market. My role focuses on achieving financial targets, including sales volumes, margins, and profitability, while ensuring customer satisfaction and sustainable business growth.
- Key Commercial Priorities:
- 1. Financial Performance: Drive revenue growth and cost control measures to ensure financial targets are met.
- 2. Sales Excellence: Develop and execute sales strategies to enhance market share and customer acquisition.
- 3. Business Development: Identify new opportunities and develop strategies to expand market presence.
- 4. Airport Commercial Location Management: Optimize commercial activities and partnerships within airport locations.
- 5. Customer Contracting: Negotiate and manage contracts with key clients and partners.
Senior Region Sales Manager – Momase Region
South Pacific Brewery (Part of the Heineken Group)
01.2021 - 09.2023
- Oversaw Operations: Managed 11 direct SPB distributors across five provinces—Morobe, Madang, East Sepik, West Sepik, and Manus—with a team of 11 direct reports and 4 dotted line reports. Key Responsibilities included;
- Sales Management: Drove regional sales volume and revenue growth, consistently meeting and exceeding targets.
- Operational Oversight: Planned, organized, and controlled day-to-day operations for sales, warehousing, and distribution functions.
- Strategic Planning: Developed and executed medium and long-term development plans to support regional growth and efficiency.
- Performance Monitoring: Evaluated distributor and independent agent performance, implementing corrective actions as needed.
- Team Development: Ensured effective job performance through coaching and development, championing the SPB/Heineken Coaching Program to meet company sales objectives.
- Reporting: Prepared and delivered comprehensive monthly reports to the Commercial Manager detailing all regional operations.
- Stakeholder Coordination: Liaised regularly with the Commercial Manager, Brewery Manager, OPCO Logistics & Customer Services Manager, and Marketing Manager to address and meet regional sales requirements.
- Marketing Strategy: Supported and executed SPB/Heineken marketing strategies, ensuring alignment with regional sales initiatives.
- Budget Contribution: Played a key role in developing the Annual Sales and Operating Budgets, ensuring adherence and financial control.
Region Sales Manager – Highlands Region
South Pacific Brewery (Part of the Heineken Group)
02.2019 - 12.2020
- Regional Oversight: Managed sales operations across seven provinces—Eastern Highlands, Chimbu, Jiwaka, Western Highlands, Enga, Southern Highlands, and Hela—with a team comprising 7 Sales Representatives, 3 Admin Support Staff, and 7 Sales Merchandisers. Oversaw the daily management of the SP Brewery Depot in Goroka, including an additional 3 staff handling warehousing and logistics. Key responsibilities included;
- Team Leadership: Directed a geographically dispersed team of 20 members, ensuring effective implementation of sales and trade strategies.
- Achieved sales budget targets for 10 consecutive months (March – December 2019).
- Recorded the highest sales volume in December 2019 (13,504 hectolitres), a peak not reached since 2015.
- Attained a 30% growth in sales volumes and market share in 2019.
- Increased Net Numeric Distribution by 5% across 526 retail outlets.
- Improved price compliance by 5% in the retail segment.
- Enhanced team communication and transparency, leading to increased staff morale and a clearer understanding of management expectations and stakeholder insights.
Sales Manager - Outstations
South Pacific Brewery (Part of the Heineken Group)
06.2018 - 02.2019
- Team Leadership: Supervised 3 Sales Representatives based in Wewak, Vanimo, and Madang, ensuring their trade execution met company standards through in-field coaching and development programs.
- Strategic Support: Assisted the Regional Sales Manager (Region 2) and National Sales Manager in implementing sales and trade strategies across multiple regions.
- Contract Negotiation: Executed outlet-specific contract negotiations to align with strategic objectives.
- Visibility Standards: Assessed and coached on visibility standards to ensure brand prominence and compliance.
- Promotional Activities: Implemented promotional activities to drive sales and market presence.
- Customer & Trade Management: Managed and developed customer and trade relationships to enhance market penetration.
- Distribution Management: Frequently travelled to oversee SPB distributors in the following provinces:
- O Madang (4 Distributors)
- O East Sepik (3 Distributors)
- O West Sepik (1 Distributor)
- O Manus (1 Distributor)
Regional Business Manager – Coastal & NGI
British American Tobacco PNG Ltd
01.2016 - 05.2016
- Regional Oversight: Managed operations across two regions—Coastal and New Guinea Islands—leading a team of 2 Area Managers and 7 Trade Marketing Representatives.
- Business Objectives:
- Territory Execution:
- O Met monthly volume targets and managed distribution by region, product, and Trade Marketing Representatives.
- O Oversaw inventory management, bank guarantees, credit limits, and debtors/payment management.
- O Managed in-field pricing and ensured completion of cycle activities.
- Territory Planning:
- O Planned field time, call coverage, and visit rates to optimize territory management.
- Territory Reporting:
- O Generated reports through the Trade Marketing Information System, ensured compliance with trading terms, and conducted competitor intelligence.
- People Objectives:
- Managing Self:
- O Conducted in-field coaching, assessment, and development while managing assets and ensuring compliance with policies and procedures.
- O Managed time effectively, adhered to dress standards, and oversaw depot management.
- Managing Customers:
- O Handled customer management and ensured compliance with company standard
Research Analyst
ANZ Bank PNG Ltd
- Credit & Compliance Support: Assisted the Associate – Research & Analysis and Associate Director – Commercial in achieving divisional financial targets by providing critical support in credit and compliance.
- Credit Memorandums: Contributed to the preparation and completion of Credit Memorandums, ensuring accuracy and adherence to financial guidelines.
Area Manager, Mobile Phone Banking (ANZ goMoney)
ANZ Bank PNG Ltd
04.2013 - 10.2014
- Merchant Setup: Successfully established 15 Mobile Phone Banking (MPB) merchants in Lae and Madang Provinces, enhancing the bank’s mobile banking footprint.
- Contractor Management: Managed the ANZ goMoney Contractor on-site to ensure effective implementation and operation of mobile banking services.
- Merchant Training: Provided comprehensive training to MPB merchants to ensure proficient use of banking systems and adherence to service standards.
- Visibility Standards: Maintained high visibility standards through effective use of POS materials and signage.
- Cash Liquidity: Worked with merchants to ensure consistent and healthy cash liquidity, addressing any issues proactively.
- Promotional Activities: Executed promotional campaigns to boost awareness and adoption of mobile banking services.
- Customer & Trade Management: Managed customer and trade relationships to support development and operational efficiency.
On Trade Channel Manager
South Pacific Brewery
04.2011 - 04.2013
- Strategic Support: Collaborated with the Regional Sales Manager (Region 2) and National Sales Manager to ensure the effective implementation of on-trade strategies.
- Contract Negotiations: Conducted outlet-specific contract negotiations to align with strategic business objectives.
- Visibility Standards: Assessed and coached outlets on visibility standards to enhance brand presence and compliance.
- Promotional Activities: Executed promotional campaigns to drive brand awareness and sales.
- Customer & Trade Management: Managed and developed customer and trade relationships to support long-term growth and market development.
Channel Executive - HoReCa
British American Tobacco PNG Ltd
- Partner & Stakeholder Engagement: Collaborated with key partners and stakeholders in the Hospitality Industry (hotels, restaurants, cafes, motels, guest houses, pubs, night clubs) and Duty Free (Global Travel Retail) sectors to promote, purchase, and consume tobacco products.
- Channel Planning: Developed and implemented channel plans for the HoReCa (Hotel/Restaurant/Café) and GTR
Business Development Representative
British American Tobacco PNG Ltd
01.2006 - 03.2010
- Brand Availability & Visibility: Ensured maximum brand availability and visibility within the assigned territory by implementing effective cycle objectives and call coverage plans.
- Pricing & Growth: Recommended optimal pricing strategies and drove volume and profit growth through strategic planning and execution.
- Trade Value Creation: Created value for retail and wholesale trade by aligning with area plans and maintaining high customer service standards.
- Territory Management: Managed and executed plans to achieve brand and business objectives in accordance with the required customer service levels.
Education
Bachelor's Degree - Economics Majoring in Business Management
University of Papua New Guinea
Port Moresby, NCD01.2002
Skills
- Technical proficiency
- Proficient in Microsoft Office applications
- Management and growth strategies
- Strategic planning expertise
- Revenue optimization expertise
- Interpersonal skills
- Effective under pressure
- Integrity and dependability
- Efficient in acquiring knowledge
- Organizational commitment
- Collaborative team member
- Effective communication
- Commitment to customer satisfaction
Certification
Heineken First Line Managers Development Program
Timeline
Aviation Commercial Manager – PNG
Puma Energy PNG Limited
10.2023 - Current
Senior Region Sales Manager – Momase Region
South Pacific Brewery (Part of the Heineken Group)
01.2021 - 09.2023
Region Sales Manager – Highlands Region
South Pacific Brewery (Part of the Heineken Group)
02.2019 - 12.2020
Sales Manager - Outstations
South Pacific Brewery (Part of the Heineken Group)
06.2018 - 02.2019
Regional Business Manager – Coastal & NGI
British American Tobacco PNG Ltd
01.2016 - 05.2016
Area Manager, Mobile Phone Banking (ANZ goMoney)
ANZ Bank PNG Ltd
04.2013 - 10.2014
On Trade Channel Manager
South Pacific Brewery
04.2011 - 04.2013
Business Development Representative
British American Tobacco PNG Ltd
01.2006 - 03.2010
Research Analyst
ANZ Bank PNG Ltd
Channel Executive - HoReCa
British American Tobacco PNG Ltd
Bachelor's Degree - Economics Majoring in Business Management
University of Papua New Guinea