Summary
Overview
Work History
Education
Skills
Projects Detail
Languages
Timeline
Generic

Cao Nguyễn Khánh Nguyên

HCM city

Summary

My guiding principle in life is encapsulated by the phrase 'You can if you think you can'. I refuse to succumb to doubt or fear when confronted with challenges. Instead, I approach difficulties head-on with unwavering determination. Infused with passion and youthful enthusiasm for Marketing, I am consistently driven to explore new horizons and push my professional boundaries. In two years, my main goal is to become a Senior Marketing Executive with advanced skill sets, leading a strong team to contribute long-term growth values to the company.

Overview

4
4
years of professional experience

Work History

Social Community Executive

MAC Media
HCM City
04.2024 - Current
  • Conducted research on industry trends, competitive landscapes, and customer needs.
  • Booking KOL/KOC on TikTok, Facebook, and Instagram...
  • Write or submit ideas for video scripts (product review videos, product advertising videos).
  • Search, exploit, and contact KOL/KOC from platforms TikTok, FB, and Instagram.
  • Follow and update changes in trends, KOLs, and KOCs... to increase efficiency and propose changes for daily implementation activities
  • Present and update internal trends for the internal team.
  • Arrange the internal meeting and handle the paperwork.
  • Coordinate with external teams and resources: account, content, and design, to increase campaign effectiveness. Manage social networking sites such as TikTok, Facebook, ...
  • Run seeding to boost users' interest.
  • Monitor, compile statistics, compare, and measure the effectiveness of social media marketing activities through specific KPIs.
  • Make periodic reports on campaign effectiveness.
  • Manage, support, and navigate online events (minigames, contests,...) for clients

Content Creator Executive

On Digitals
Ho Chi Minh City
12.2022 - 11.2023
  • Managed and developed diverse fan pages across major platforms, including Facebook, Instagram, TikTok, and LinkedIn.
  • Succeed in transforming content strategy, driving a remarkable 9 billion VND revenue in just one month, a 2 billion VND increase from the prior month.
  • Delivered a 318% outreach increase, exceeding expectations with strategic marketing prowess.
  • Go pitching, giving presentations, communicating ideas to customers, and bringing projects back through ideas.
  • Produced and managed content for KOLs to ensure customer KPIs were achieved.
  • Monitored and evaluated the performance of Social Media (daily, weekly, and monthly reports) and summarized issues to improve and develop effective content strategies.
  • Conducted market research to identify consumer trends and preferences.
  • Collaborated closely with the design team to create visuals that accurately conveyed content messages and adhered to brand guidelines.
  • Created compelling visuals to accompany written content.
  • Crafted compelling content scripts for short-form videos on the TikTok platform and collaborated with the production team to create a cohesive and impactful video.
  • Managed multiple projects while meeting tight deadlines.
  • Researched topics related to the brand's industry to develop original content ideas.
  • Developed content strategy to increase social media followers and engagement.

Founder

Lunabeauti cosmetic
Ho Chi Minh City
08.2021 - 04.2022
  • Sales of high-end lipsticks.
  • Goals: Likes cosmetics and wants to convey that love to girls.
  • Women are not ugly, they just don't know how to be beautiful.
  • Created and managed the company's financial budgeting, forecasting, and reporting systems.
  • Business and management on social networks: Instagram, Facebook, and Shopee e-commerce.
  • Built relationships with key stakeholders in industry associations to promote brand visibility.
  • Building content and images for the brand, and running ads for Facebook and Instagram.
  • The conversion rate for Fanpage, the number of people reached, increased by 131.3% within 4 months.

Sales Assistant

Grimm DC Viet Nam
Ho Chi Minh City
06.2020 - 06.2021
  • Direct sales at the store for foreigners and Vietnamese
  • Warehouse management
  • Consulting, customer care online, offline and via email, phone
  • Working on e-commerce channels: Lazada, Shopee
  • Resolve order issues
  • I successfully became the best salesperson of the month with an income of more than 10 million VND

Education

Bachelor's degree - Marketing

Hoa Sen University
06.2023

Skills

  • Design software (Ps, AI, Canva Pro, Premiere)
  • Office computer skills (Word, Excel, PowerPoint)
  • Social media management
  • Project management
  • Research skills
  • Multitasking
  • Adaptability
  • Proficient listening
  • Collaboration
  • Time management
  • Critical thinking
  • Problem-solving
  • Learning and self-improvement
  • Talent management
  • Community Outreach
  • Community Engagement

Projects Detail

TAEGA Clinic (https://bit.ly/3XMCNUZ)

  • Produce creative content for text and video across media platforms (Facebook, Instagram, TikTok).
  • Generate ideas for promotional activities
  • Conduct market research
  • Plan content production
  • Design banners for ad campaigns

AREUS (https://bit.ly/AREUS_Contentcreator)

  • Write creative content on assigned topics
  • Generate and pitch creative ideas
  • Manage fanpage administration
  • Conduct research for project needs
  • Collaborate with teammates to plan content for recurring events

Mornington Spa (https://bit.ly/4epRDHX)

  • Lead content creation and production planning
  • Conduct comprehensive market research
  • Perform on-site surveys at business headquarters
  • Revise media image for enhanced professionalism
  • Propose innovative initiatives (e.g., minigames, workshops, promotions) Design engaging social media posts

TPCloud (https://bit.ly/4eEt0Hy)

  • As the Lead Social Media of this project, I spearhead content creation for our cloud computing business, delivering innovative solutions to businesses, government agencies, and B2B brands.
  • My responsibilities include managing our fan pages, strategizing impactful content creation, analyzing media metrics, and producing PR articles to amplify our brand's presence...

Kim Long Diệp - Nguyễn Thị Điệp (https://bit.ly/KLD_contentcreator)

  • Driving a remarkable 9 billion VND revenue in just one month, a 2 billion VND increase from the prior month.
  • Established live stream setup.
  • Curated engaging content for Fanpage.
  • Scripted and edited videos using CapCut.
  • Sleek and impactful design.
  • Plan and create attractive content across social media, ads, and website.
  • Conceived viral video idea on TikTok, garnering over 43K views. Developing brand through effective promotional strategies.

Livingcare Viet Nam (https://bit.ly/Livingcare_Contentcreaotr)

  • I spearheaded Livingcare's successful entry into the Vietnamese market, orchestrating strategic launch events, talk shows, engaging mini- games, and forging influential partnerships with KOLs.


Sunday Natural (https://bit.ly/3XMCNUZ)

  • As the Social Media Lead for German clients specializing in nutritional vitamins (D3 K2 MK7...), my responsibilities include:
  • Developing monthly content plans.
  • Generating creative content ideas across various themes such as branding, education, product promotion, and mini-games. Managing platforms, including overseeing botlikes, responding to direct comments, and providing consultation to clients.

Languages

Vietnamese
First Language
English
Upper Intermediate (B2)
B2

Timeline

Social Community Executive

MAC Media
04.2024 - Current

Content Creator Executive

On Digitals
12.2022 - 11.2023

Founder

Lunabeauti cosmetic
08.2021 - 04.2022

Sales Assistant

Grimm DC Viet Nam
06.2020 - 06.2021

Bachelor's degree - Marketing

Hoa Sen University
Cao Nguyễn Khánh Nguyên