Camila Chen

A visionary marketing leader with over 20 years of expertise in integrated marketing communications, driving transformative strategies that deliver measurable growth. As a Chief Marketing Officer, I have successfully managed six key marketing pillars - Digital, Events, Product Development, Channel, Content/Brand/PR, and Tech & Data, while leading cross-functional teams to achieve organisational excellence. My proven track record spans industries such as FinTech, Tech, Advertising & Media, Advisory Consultancy, and SMBs, where I've spearheaded revenue growth, elevated brand equity, and delivered customer-centric innovations. A dynamic strategist with a deep understanding of both digital and traditional marketing, I am passionate about aligning impactful campaigns with business objectives to build brands and lead teams toward success.

• Team Leadership and Development
• Strategic Management
• Strategic Marketing Planning
• Brand Management and Positioning
• Digital Marketing and Analytics
• Business Development
• Event Planning and Execution
• Relationship Management
• Team Management
• Events Management
• Key Accounts Management
• Vendor Management
• Sales & Marketing Operations

• PIF Capital Pte Ltd, Chief Marketing Officer, 11/01/23, 12/01/24, Manage 6 marketing pillars namely Digital, Events, Product & Content Development, Branding & PR, Channel Marketing, and Tech & Data., Design strategies and set goals for growth, 360 marketing., Spearheading the development of fully customised ERP platform - Odoo17., Spearheading the development and launch of 4 Tech Apps (EduTech, BDTech, ConsulTech and InvesTech)., Part of the IPO team in the growth story for the company's IPO process., Spearheading the re-branding exercise for the company., Spearheading Marketing and Digital departments to develop and execute end-to-end marketing strategies and plans for the company across SEA., Spearheaded the annual SME Capital Entrepreneurship Summit with great success., Organisation management and overall business management and key driver of sales & business development., Lead the events team for the running of weekly, monthly and bi-annual events., Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI., Ensure growth and productivity of employees., Achieved more than 300 registrations for the annual SME Capital Entrepreneurship Summit 2024 with special guests from the Stock Exchange of Hong Kong Limited, investors and Entrepreneurs from across Southeast Asia.
• Brown Cow Asia (Subsidiary of Now Comms Asia), General Manager, 03/01/20, 09/01/23, Manage an online marketing agency to plan and execute end-to-end marketing strategy and plans for clients., Design strategies and set goals for growth., Spearheading the Marketing and Digital departments to develop and execute end-to-end marketing strategies and plans for clients as well as internal marketing for SMBs across SEA., Industry Focus - Tech, Financial Services, FMCG, Telco, F&B, etc., Organisation management and overall business management and key driver as sales & business development., To lead a team of free-lance vendors and individual to execute on clients' project requirements., Leading a team of Events team members to execute clients' events plans., Successfully built up a pool of satisfied clients and re-sold., Control budgets and Optimise expenses., Ensure growth and productivity of employees., Experience in launching and growing exciting brands in Singapore., Acquired several new brand logos across several industries and helped launch campaigns within SEA, and successfully executed the branding campaign of a telco with high sign-ups of more than 300%.
• Now Communications Group, Head of Digital/ Head of Marketing, 01/01/19, 09/01/23, Spearheading the Marketing and Digital departments to develop and execute end-to-end marketing strategies and plans for clients., Spearheading the Marketing and Digital departments to develop and execute end-to-end marketing strategies for inbound and outbound marketing (internal marketing)., Develop digital initiatives and social content to improve brand engagement and drive desirability (both internal (agency) and external (clients))., Manage marketing communications and digital campaigns for industry giants such as VMware, Palo Alto, AWS, OKTA, Oracle, SAP, Veeam, Zoom across APAC/ APJ., Industry Focus - Tech, FinTech, Financial Services, FMCG, Telco, etc., Research and Data Analysis on campaigns/ reporting., Lead the dev team on management of SEO, SEM and SEMrush., Organisation management and overall business management and key driver as sales & business development., To lead a team of free-lance vendors and individual to execute on clients' project requirements., Successfully built up a pool of satisfied clients and re-sold., Launched several successful campaigns and high number of RSVPs for our corporate clients with Record Revenue of $500k and beyond.
• INCWEB (S) PTE LTD, Founder, Director, 01/01/11, 12/31/18, Start up a local Digital Marketing agency to plan and execute end-to-end marketing strategy and plans for clients., Managed the ad space inventories of 5 portals (lifestyle, home improvement and baby)., Organisation management and overall business management and key driver as sales & business development., Spearheading the Marketing and Digital departments to develop and execute end-to-end marketing strategies and plans for clients., Spearheading the Marketing and Digital departments to develop and execute end-to-end marketing strategies for inbound and outbound marketing (internal marketing)., Develop digital initiatives and social content to improve brand engagement and drive desirability (both internal (agency) and external (clients))., Research and Data Analysis on campaigns/ reporting., Lead the dev team on management of SEO, SEM and SEMrush., To lead a team of free-lance vendors and individual to execute on clients' project requirements., Successfully built up a pool of satisfied clients and re-sold (FMCG and Retail Industries)., Experience in launching and growing exciting brands in Singapore., Record Revenue generation of more than S$1M annual revenue.
• ACE WOODCRAFTS, Founder, Director, 01/01/15, 12/31/17, Start up a local carpentry workshop to drive opportunities with clientele for interior designers., Organisation management and key driver as sales & business development for carpentry business both direct homeowners and interior designers., Take the lead role in hiring of skilled carpenters, and the daily operations of the carpentry firm., Secure carpentry projects from the Interior Designers., Oversee and Project Manage each residential/ commercial project from the initial stage of design to measurement to fabrication and installation., Responsibility for the sales process from initial point of contact (lead generation), presentations, pitching and execution., Ensure good quality and after installation service projecting our values of new modern carpentry business., Sold the business.
• MEDIACORP PTE LTD, Account Director, 01/01/08, 12/31/11, Responsible to drive corporate accounts sales monthly and quarterly targets for MediaCorp., Plan & execute clients' event & product launches., Align client's media planning with marketing plans to optimize budget and achieve ROI., Worked with industries across Automotive, F&B, Petroleum, Telco, etc., Top Salesperson Award with more than S$3M Revenue generated.
• BAIN & MERCER GROUP (Google Partner), Marketing & Sales Senior Manager, 01/01/06, 12/31/08, To drive business development on digital media acquisition for Google., Manage client SEM/SEO and social media campaigns on platforms., Won Top Sales Award Monthly.
• POSTERSCOPE SE ASIA, Manager, Marketing and Sales, 01/01/05, 12/31/06, Responsible for regional sales and marketing activities that includes Outdoor Advertising - Façade Banner, Lightbox Display, Large Format/ Transit/ Ambience Advertising., Managing the editorial content and design for the relevant print magazine., Assistance to the Marketing Manager and General Manager., Service and manage the key accounts within the agency, managing all their branding cum marketing collaterals, campaigns and events., Liaise between our counterparts in the overseas marketing as well as the personnel from the Media Agency for the buying and allocation of ad space with the allocated ad budget., Successfully launch several new product lines within our clients' business., Delivered timely and creative marketing campaigns with the budget allocated., Responded all emails within turn-around time of 24hrs., Best Performance Award.
• MEDIA VISION PTE LTD (Creative Agency), Assistant Manager, Marketing Department, 01/01/03, 12/31/05, Responsible for account servicing, managing several key accounts and assisting General Manager for the business development and planning of clients' marketing campaign and launches., In charge of organizing events for clients., Planning of strategic marketing campaign for clients., Assisting General Manager in all business development opportunities for the company., Manage company's outdoor ad space., Developing and designing all marketing collaterals., Business wind up due to management decision/ change in business model.

• Course for Content Marketing for Social Media Platforms
• Tom Hopkins Sales Course
• Trained to do corporate business tie up/ networking sessions