Calvin Chia

Special Project (Vaccines)

Sole in-charge of new launched recombinant vaccines. (end-to-end)

• Performed market research, assess business potential and identified opportunities for vaccines in Singapore market
• Negotiated and secured distributorship with principle for 1st in the world monovalent recombinant pertussis vaccine.
• Promote & pitch products to key high level stakeholders in government institution.(Infectious Disease & O&G)
• Promote & sell products to individual private specialists
• Work closely with KOLs and Key advisories during pre-launch, launch and post-launch phases to obtain network and promote listing in kety institutions.

Strategy & Execution

• In charge of developing and crafting of focused & new product brand strategies and operational initiatives for the sales team roll out annually.
• Work with sales managers on implementation and measurement of set objectives for respective teams.
• In charge of marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Ensure monitoring & execution of marketing plans to consistently achieved targets for increased revenue.

Brand Management

• Work with Regulatory Affairs in developing brand messaging, collateral materials, promotional strategies, and product commercialization.
• Worked with graphic designers and writers to establish theme and tone for content.

Business Development

• Conducted market research to identify new opportunities and target markets for new product portfolios
• Work closely with KOLs and Key advisories during pre-launch, launch and post-launch phases to ensure successful launch of new products before hand over to sales teams
• Developed and implemented marketing strategies to use for new product launch and existing focused brand portfolio.
• Project Management - Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Managed team of 3 sales representatives, while taking care of key account territory and customers.

• 1st Year - Individual sales achievement : 113% , Team sales achievement : 100%).
• 2nd year - Individual sales achievement : 109% , Team sales achievement : 100%)
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Maintained relationships with customers and farmed prospecting new accounts for longevity of sales in area.
• Conducted team meetings to reinforce goals, objectives and set clear expectations on measurements of success.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Coached employees in effective selling methods and encouraged cross-selling to increase sales per engagement.
• Develop relationships with customers, stakeholders and KOLs through identification & crafting of customized programs to value-add to business offerings.

• Responsible for setting up business processes, driving operational strategies and part of strategic planning for current and future business opportunities of company.

• Responsible for delivering coverage and sales objective achievement of key accounts(KKH and Raffles Hospital)

• Specialty focus on O&G, Pediatrics and Orthopedics
• Responsible for territorial coverage and sales achievements for restructured, private hospitals and polyclinics (KKH,TTSH,CGH,RHandpolyclinics).