I’m driven by the desire to live life to the fullest. I’m into podcasts, writing, poetry, and exploring the world. Dogs, or animal really, cooking, baking, and family hold a special place in my heart. I believe humor is the highest form of intelligence. I excel at managing people and navigating challenging situations with ease. My standout quality? The ability to unlearn, relearn, and adapt swiftly.
Overview
3
3
years of professional experience
Work History
Branding and Promotions Executive
SPH Media Ltd
01.2023 - Current
In-charge of the events teams for all Tamil Murasu Events – Youth Related
Media Correspondence for SIFAS
Produced, conceptualized and hosted several podcasts and video series
Spearheaded and executed Young Audience Content for Tamil Murasu - Podcasts, Social Media Content etc.
Collaborations with well-known creatives such as Yung Raja, and Steven’s Studios
Collaborations with MCI and NAC
Worked closely with community leaders from LISHA, SINDA, IHC and NLB
Marketing for Tamil Murasu’s App
Copy Writing in English and Tamil for Marketing Campaigns related to App Launch
Copy Editing in English and Tamil for print, Tabla and several other campaigns
Copy Translation from English to Tamil and vice-versa
Social Media: Designing copy and content for Instagram, designing copy and content for the Tamil Murasu App, creative content for Tiktok
Digital Marketing experience – successfully converting views to app downloads and maximizing clickthrough rates
Merchandise: Designed and procured multiple types of merchandise for Tamil Murasu
Events and Roadshows: Mega India Expo, Zak Salaam India, Namaste Bharat, Tamil Murasu’s App Launch, planned and organized Tamil Murasu’s first-ever Thosai Breakfast Club Dialogue, with Mr Tharman Shanmugaratnam
Responsible for multiple youth-related events in NUS, NTU, SMU, all polytechnics, planned organized and hosted journalism and broadcast journalism events for youth and young-adults
Coached junior team members on effective marketing techniques, helping them develop their skills for future career advancement.
Attended customer meetings, trade shows and conferences as company representative.
Built and deployed strategic approaches in marketing and branding to enhance product sales.
Boosted brand awareness by developing and executing targeted marketing campaigns.
Drove sales growth for product lines through innovative promotional strategies and events.
Supervisor
CHIJ Our Lady Of Good Counsel (YMCA Student Care Centre)
01.2022 - 01.2023
Managing overall operations and staff in the Centre
In charge of Finances and Logistics in Centre
Liaising with School Leaders
Handling parents’ enquiries regarding admissions, withdrawals and SCFA applications
Managing a team of staff, conducting meetings and bridging the gap between Management and the Centre
Ensuring the safety and welfare of all children in the Centre
Ensuring the Centre is run in accordance with MSF and MOE guidelines
Managing any and all disputes arising from parents, staff or students
Daily reports to Cluster Head and School Leaders
Ensuring that YMCA’s’ curriculum is carried out accordingly.
Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Developed staff skills through targeted training programs, resulting in improved performance and career growth opportunities.
Reduced employee turnover by fostering a positive work environment and providing ongoing feedback to staff members.
Maintained high safety standards to ensure secure workplace for all employees and visitors.
Youth Guidance Officer
Marymount Centre and Singapore Girls Home
Executing daily operations at Small Group Care
Counseling residents in accordance to and with Psychologists’ Supervision
Managing and handling dysregulations of the Residents
Ensuring PSGC is a safe space for the Residents
Conduct Emotional Regulation (ER) Drills in accordance with the Trauma-Informed Positive Behaviour Intervention and Support model and framework (TIPBIS)
Engage in care of Residents in accordance to TIPBIS methods
Instilling discipline, respect and teaching residents how to stay safe in their surroundings
Rehabilitative work in ensuring residents’ eventual reintegration with their families and society
Working closely with CPOs and Social Workers regarding resident’s cases
Administrative work.
Coordinated and led professional development sessions for fellow Guidance Officers, sharing best practices and innovative approaches.
Mentor
YMCA Hougang Primary/CHIJ Our Lady of Good Counsel
Senior Mentor from 2019
Student Care services
Conducting enrichment activities- Speech and Drama, Art, Creative writing etc
Planning and executing lesson plans
Teaching English, Math and Science.
Education
Bachelor of Science - Psychology
Singapore University of Social Sciences
01.2024
Skills
Training and mentoring
Goal-Oriented
Staff Management
Employee Motivation
Complex Problem-Solving
Excellent Communication
Time Management
Decision-Making
Adaptability and Flexibility
Attention to Detail
Multitasking
Task Prioritization
Self Motivation
Active Listening
Interpersonal Skills
Team building
Organizational Skills
Analytical Thinking
Reliability
Adaptability
Relationship Building
Professionalism
Team Collaboration
Interpersonal Communication
Analytical Skills
Goal Setting
Disaster Recovery Planning
Computerskillsawards
Fluent in English and Tamil., Microsoft Office, Proficient in Social Media and all related editing tools, Julia Gabriel Best Speaker Award – Debate, Ngee Ann Kongsi Merit Award - Scholarship for NAFA
Educationcredentials
2008, Paya Lebar Methodist Girl’s School (Pri), PSLE
2011, Paya Lebar Methodist Girl’s School (Sec), O LEVEL
2015, NANYANG ACADEMY OF FINE ARTS, DIPLOMA in ARTS MANAGEMENT, Performing Arts
2017, WSQ Student Care Course
2019, 2023, SINGAPORE UNIVERSITY OF SOCIAL SCIENCES, Bachelor of Psychology (BSc)
2021, Certificate in Residential Care for Children and Young Persons
First Aid Trained
Food and Hygiene Certified
Personal Information
Age: 29
Timeline
Branding and Promotions Executive
SPH Media Ltd
01.2023 - Current
Supervisor
CHIJ Our Lady Of Good Counsel (YMCA Student Care Centre)
01.2022 - 01.2023
Youth Guidance Officer
Marymount Centre and Singapore Girls Home
Mentor
YMCA Hougang Primary/CHIJ Our Lady of Good Counsel