Experienced and a passionate Marketer with a demonstrated history of working in the FMCG/Apparel and Media industries. Skilled in Communication, Negotiation, Leadership skills, Presentation Skills, Organization Skills, and Management. Strong business development professional with a Master of Business Administration (General) from University of Sri Jayewardenepura, Sri Lanka and completed CIM (UK). Strategic and creative approach to managing and executing marketing and promotional campaigns, planning, and implementing effective sales and marketing campaigns, managing ad agency relationships, and ensuring successful achievement of set KPI’s.
SPRYNG (https://spryngme.com/)
· Managing customer inquiries across platforms and serving customers by providing product and service information and resolving product and service problems.
· Resolves product or service problems by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.
· Help maintain a consistent social media review score to reflect customer satisfaction.
· Reduction of refunds issued due to service lapses.
· Attracts potential customers by answering product and service quest and suggesting information about other products and services.
· Contributes to team effort by accomplishing related results as needed and coordinating with the cross-functional teams to ensure a smooth flow of work.
BECOME (https://www.becomeclothing.com/)
· Update the website for new inventory/SKUs and sizes and updating the relevant images.
· Coordination with the warehouse to re-stock new inventory and monitor and maintain inventory levels.
· Responsible for providing solutions for customer communications on social media platforms such as Facebook and Instagram.
· Identify potential influencers and working with them in order to drive the message of the brand and communicate brand’s message across the key target audiences.
· Managed online payments, including the accurate processing of sales, returns, and exchanges from customers.
· Managed and assisted all customer inquiries across all platforms the brand has a presence on.
· Coordinating among the team and warehouse and Marketing team in the UK on content creation for social media and regular updates on the website such as website promotions, Facebook Ad promotions.
· Attracts potential customers by answering product and service quest and suggesting information about other products and services.
· Maintain records of the refunds and returns of items, give-away items.
· Assist in maintaining reviews on Trust Pilot.
· Designing and developing consumer promotions, considering market & category requirements.
· Handled the Relaunch of Surf Excel ‘’Project Wardhana’’ and played a key role in executing the island wide campaign - ATL and BTL.
· Managed the finalizing of product specifications and designing of packaging requirements for the products.
· Coordinated creative content development for launches. Handling and planning the Point-of-Sale Material (POSM) in both General Trade and Modern Trade.
· Organized and executed Surf Excel Activations/promotional events that took place in line with the Relaunch.
· Spearheaded campaigns to raise awareness, promote products, and expand into new markets.
· Responsible for execution of regional awareness campaigns and sampling initiatives.
· Executed digital engagement campaigns in collaboration with agencies while overlooking the content requirements for the campaigns.
· Collaborated with internal and external partners to meet project deadlines.
· Worked with Media, Activation, and Creative agencies for Press, social media, TV, Radio, etc in executing the media plans to achieve brand objectives.
· Collaborated with research agencies to investigate consumer preferences, behaviors, and trends, contributing to the discovery of valuable consumer insights and requirements.
· Conducted trade promotions and press competitions to enhance brand value.
· Managed supplier payments and ensured on-time coordination for financial transactions.