Summary
Overview
Work History
Education
Skills
Timeline
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Ravihansi Palliyaguruge

Summary

Experienced and a passionate Marketer with a demonstrated history of working in the FMCG/Apparel and Media industries. Skilled in Communication, Negotiation, Leadership skills, Presentation Skills, Organization Skills, and Management. Strong business development professional with a Master of Business Administration (General) from University of Sri Jayewardenepura, Sri Lanka and completed CIM (UK). Strategic and creative approach to managing and executing marketing and promotional campaigns, planning, and implementing effective sales and marketing campaigns, managing ad agency relationships, and ensuring successful achievement of set KPI’s.

Overview

9
9
years of professional experience

Work History

Merchandiser Development

MAS Intimates (Pvt) Ltd
09.2023 - Current
  • Www.masholdings.com/
  • Customer Accounts: Calvin Klein, Lululemon, SAXX, TATA, Reliance
  • Key Accountabilities & Achievements
  • Work together with Senior executive/s to meet customer expectations by catering to specific development requirements, supporting the process of commercialization whilst ensuring accurate and timely management of all critical path activities
  • Effectively manage the customer development calendar to meet internal / external deadlines, requirements, and work on New Development projects for business growth, whilst maintaining cordial relationships with all the internal stakeholders
  • Initiate sourcing of raw materials with the respective Fabric Technologists and negotiate terms such as price, delivery, MOQ/MCQ and greige availability to find suitable the most suitable raw material suppliers in order to optimize benefits in line with customer expectations, to secure the order
  • Coordinate the sample development process participate in development meetings, whilst following up on Raw material requirements based on the customer request
  • Timely coordination with suppliers on RM, lead time, costing yardage availability.

Freelance Content Writer

The Morning
02.2023 - Current


  • Proficient in generating captivating content across a broad spectrum of subjects, such as pets, mental health, skincare, lifestyle, food, and entertainment.
  • Skilled in in-depth research and content creation, crafting articles that not only inform but also captivate readers, ensuring that the content is both educational and engaging.
  • Demonstrated ability to create well-structured articles that provide valuable insights and entertainment, all while adhering to publication guidelines and maintaining consistency with established themes.
  • Experienced in collaborating effectively with editorial teams to ensure that all content aligns with publication standards and themes, fostering a sense of cohesion within the organization's communications.
  • Proactive in staying up-to-date with current industry trends and emerging topics, enabling the delivery of fresh perspectives and relevant content to readers.

Merchandiser Operations

Bodyline (Pvt) Ltd
10.2021 - 08.2023
  • MAS Holdings https://www.masholdings.in/global-contact/sri-lanka/bodyline-sri-lanka/
  • Account: Victoria’s Secret
  • Key Accountabilities & Achievements:
  • Closely monitoring of the activities in the customer calendar and customer correspondence on operation update and delivery
  • Following the critical samples for Victoria’s Secret and ensure the customers receive the sample before bulk shipments
  • Address production related issues by coordinating with the relevant technical
  • And quality teams to ensure smooth follow-up and delivery
  • Attend to shipping arrangements and relevant documentation to ensure timely deliveries
  • System maintenance (Updating deliveries/sales Order closing)
  • Handling and overlooking the bulk sampling process.

Business Entrepreneur

Twinery By Innovations – MAS Holdings
08.2019 - 06.2021

SPRYNG (https://spryngme.com/)

· Managing customer inquiries across platforms and serving customers by providing product and service information and resolving product and service problems.

· Resolves product or service problems by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.

· Help maintain a consistent social media review score to reflect customer satisfaction.

· Reduction of refunds issued due to service lapses.

· Attracts potential customers by answering product and service quest and suggesting information about other products and services.

· Contributes to team effort by accomplishing related results as needed and coordinating with the cross-functional teams to ensure a smooth flow of work.


BECOME (https://www.becomeclothing.com/)

· Update the website for new inventory/SKUs and sizes and updating the relevant images.

· Coordination with the warehouse to re-stock new inventory and monitor and maintain inventory levels.

· Responsible for providing solutions for customer communications on social media platforms such as Facebook and Instagram.

· Identify potential influencers and working with them in order to drive the message of the brand and communicate brand’s message across the key target audiences.

· Managed online payments, including the accurate processing of sales, returns, and exchanges from customers.

· Managed and assisted all customer inquiries across all platforms the brand has a presence on.

· Coordinating among the team and warehouse and Marketing team in the UK on content creation for social media and regular updates on the website such as website promotions, Facebook Ad promotions.

· Attracts potential customers by answering product and service quest and suggesting information about other products and services.

· Maintain records of the refunds and returns of items, give-away items.

· Assist in maintaining reviews on Trust Pilot.

Brand Assistant

Unilever Sri Lanka Limited
03.2018 - 03.2019

· Designing and developing consumer promotions, considering market & category requirements.

· Handled the Relaunch of Surf Excel ‘’Project Wardhana’’ and played a key role in executing the island wide campaign - ATL and BTL.

· Managed the finalizing of product specifications and designing of packaging requirements for the products.

· Coordinated creative content development for launches. Handling and planning the Point-of-Sale Material (POSM) in both General Trade and Modern Trade.

· Organized and executed Surf Excel Activations/promotional events that took place in line with the Relaunch.

· Spearheaded campaigns to raise awareness, promote products, and expand into new markets.

· Responsible for execution of regional awareness campaigns and sampling initiatives.

· Executed digital engagement campaigns in collaboration with agencies while overlooking the content requirements for the campaigns.

· Collaborated with internal and external partners to meet project deadlines.

· Worked with Media, Activation, and Creative agencies for Press, social media, TV, Radio, etc in executing the media plans to achieve brand objectives.

· Collaborated with research agencies to investigate consumer preferences, behaviors, and trends, contributing to the discovery of valuable consumer insights and requirements.

· Conducted trade promotions and press competitions to enhance brand value.

· Managed supplier payments and ensured on-time coordination for financial transactions.

Business Development Executive

Shaw Wallace Ceylon Ltd
11.2017 - 03.2018
  • Key Accountabilities & Achievements:
  • Handling payments and coordinating with suppliers
  • Responsible for achieving of monthly sales target for the organic coconut brand Cocomi Bio
  • Working with the Marketing team to carry out the social media and media related activities
  • Working with the warehouse to ensure smooth movement of stocks to customers
  • Working on the new products and pack launches with the cross-functional teams
  • Analyzing the current competitors and their product offerings available in the market
  • Identifying potential new customers to distribute the brand locally.

Marketing Executive

MTV Channel (Pvt) Ltd
09.2014 - 08.2017
  • Cmg.lk/, Key Accountabilities & Achievements:
  • Achieved Monthly sales targets successfully for Sirasa TV.
  • Planned and executed events along with the Marketing team to reach brand awareness.
  • Identifying and understanding media and advertising needs of the clients and providing advertising solutions which lead to enhancing the value of the brand in the competitive market
  • Liaising with all media & advertising agencies in Sri Lanka to craft media plans for clients
  • Responsible for the smooth functioning of all the activities from the step of presenting the media solutions which are perfectly in line with the brand objective to implementation of the campaign and the on-time payments
  • Collaborative Working with Media Agencies for both ATL and BTL promotional activities to ensure that the brand to achieve it’s set KPI’s such as CPRP, GRP’s, reach and Frequency, ROI etc
  • Analyzing the competitive environment to forecast the treats and opportunities for Client’s brands and suggesting solutions to ensure the sustainability of the brand
  • Working with the team to achieving sales targets ensuring the efficiency and the effectiveness
  • Handling customer payments and following up with customers on payments.

Education

Master of Business Administration - Business Administration

University of Sri Jayewardenepura (Postgraduate Institute of Management - PIM)
Sri Lanka
11.2023

Postgraduate Diploma - Marketing

Chartered Institute of Marketing
UK
2018

Skills

  • Effective sales and marketing strategies
  • Article/Content Writing
  • Effective Writing Skills
  • Sound knowledge on Canva
  • Articulate communicator in English
  • Expertise in marketing report writing
  • Proactive problem solving
  • Committed team player and team leader
  • Expertise in
  • MS Office, Outlook
  • Quick learner with impeccable work ethics

Timeline

Merchandiser Development

MAS Intimates (Pvt) Ltd
09.2023 - Current

Freelance Content Writer

The Morning
02.2023 - Current

Merchandiser Operations

Bodyline (Pvt) Ltd
10.2021 - 08.2023

Business Entrepreneur

Twinery By Innovations – MAS Holdings
08.2019 - 06.2021

Brand Assistant

Unilever Sri Lanka Limited
03.2018 - 03.2019

Business Development Executive

Shaw Wallace Ceylon Ltd
11.2017 - 03.2018

Marketing Executive

MTV Channel (Pvt) Ltd
09.2014 - 08.2017

Master of Business Administration - Business Administration

University of Sri Jayewardenepura (Postgraduate Institute of Management - PIM)

Postgraduate Diploma - Marketing

Chartered Institute of Marketing
Ravihansi Palliyaguruge