Busaraporn Samran

CTIC - Shaping Innovation - Gluta-Hya Serum burst.

• Led innovative projects, driving product development and market success.
• Fostered a culture of creativity and continuous improvement.
• Built belief in business opportunities and inspired business development.
• Guided VSL BD and R&D teams on innovative products with new sensory experiences and impactful claims.
• Defined precision marketing linked to cohorts, delivering excellent project mix and PET.
• Revamped VSL's look for clearer architecture and functional differentiation.
• Achieved outstanding business results for VSL TH since 2021 till now, outperforming Nivea in both functional performance (holistic superiority) and business results.

TPL/Formulation Development

• Patented superior antidandruff formulation (ZnPTO and Climbazole), outperforming H&S.
• Core technology in Unilever's products since 2010. Implemented in Thailand, Indonesia, SEA, China, LATAM, and more.

Food Supplement R&D SEA Lead

• Established supplement capability for UNET and Olly.
• Led Olly supplements in Asia, from ideation to launch.
• Recognized as a powerhouse by UNET and Olly.

Deploy: Go-to-market execution and capability building.

• Managed impactful communication assets for SEA launches in haircare, skincare, skin cleansing, and food supplements.
• Developed influencer/KOL/Medfluencer programs to uplift communication, create desire, build credibility, and foster future partnerships.
• Established a best-in-class MTI/KBS program and database for claims and communication inspiration and adaptation.