Bryan Goh
Cascadale
Overview
10
10
years of professional experience
Work History
Beauty & Grooming Director
GRAZIA Singapore & Men's Folio Singapore
01.2023 - 02.2024
- Curating and writing for the respective beauty and grooming sections of each title which includes the production and execution of advertorials for both the print and online magazine.
- Maintaining a monthly production budget (editorial and advertorial) to ensure that money is accounted for.
- Pitching and selling of ideas with sales to clients to ensure that a campaign has a 360 degrees road map. Beauty clients secured and introduced to the company included Acqua di Parma, Armani Beauty, Amore Pacific, Burberry Beauty, Diptyque, Chanel Beauty, Dior Beauty, Dyson, Estetica Beauty, Hermès Beauty, Maison Francis Kurkdjian, YSL Beauty amongst others.
Deputy Editor
Men's Folio Singapore
07.2019 - 01.2023
- Curating and writing for the fashion, grooming, and lifestyle section which includes the production and execution of advertorials for both the print and online magazine.
- Completion of the magazine's monthly cycle which includes paginating and proofreading of ozalids.
- Managing of the site which includes writing daily original stories, implementing SEO practices, reading of Google Analytics to ensure traffic stability and ensuring banner ads hit the KPIs given internally or from clients. Site numbers increased by 212% within my tenure.
- Managing of social media accounts which includes community management, optimising posts for engagement and ad-buying for both in-feed and dark social posts. Social media numbers increased by 133% within my tenure.
- Maintaining a monthly production budget (editorial and advertorial) to ensure that money is accounted for.
- Pitching and selling of ideas with sales to clients to ensure that a campaign has a 360 degrees road map.
Senior Fashion Stylist
Her World Singapore
02.2017 - 04.2019
- Producing of fashion pages (both editorial and advertorial) - curating, writing and styling - on a monthly basis with the occasional styling of products for the beauty pages or subjects for feature stories.
Senior Content Executive
PLOY Office
07.2016 - 12.2016
- Client servicing for a variety of initiatives like social media content or campaigns, OOH print advertising or printed marketing materials.
- Clients included both lifestyle and fashion brands like Park Bench Deli, Emporium Of the Modern Man, Billabong, Parkway Parade, Smoke&Mirrors and Marmalade Pantry.
- Execution of said initiatives which include copy writing, production of shoots and managing of freelancers (timelines and budgets)
- Analysing and reporting of numbers post-campaign to clients.
Account Executive
The Affiniti
07.2015 - 07.2016
- Client servicing for a variety of initiatives like social media content or campaigns, OOH print advertising or printed marketing materials.
- Clients included both lifestyle and fashion brands like Kimage, Dell, Swarovski, and Jones Lang Lasalle.
- Execution of said initiatives which includes copy writing, production of shoots and managing of freelancers (timelines and budgets)
- Analysing and reporting of numbers post-campaign to clients.
Fashion Stylist
CATALOG Magazine
07.2014 - 07.2015
- Curating and writing for the fashion and beauty section which includes the production and execution of advertorials for the print magazine.
Education
Republic Polytechnic
01.2012
Bedok Green Secondary School
01.2008
St. Stephens Primary School
01.2004
Skills
- Knowledge of magazine lifecycle from pre-production to proofing, and even colour proofing
- Editorial/Advertorial photoshoot know-how from pre-production, to pitching, and execution
- CMS proficient with ability to read and analyse Google Analytics from SEO-driven keywords to audience traffic sources
- Digital ad-buying which includes strategic boosting of social media content, dark social ad-buying, and content discovery platforms like Taboola and Outbrain
- Able to work independently or in a team depending on situation Also able to gather a team to direct and delegate or vice versa to ensure timelines are met
Timeline
Beauty & Grooming Director
GRAZIA Singapore & Men's Folio Singapore
01.2023 - 02.2024
Deputy Editor
Men's Folio Singapore
07.2019 - 01.2023
Senior Fashion Stylist
Her World Singapore
02.2017 - 04.2019
Senior Content Executive
PLOY Office
07.2016 - 12.2016
Account Executive
The Affiniti
07.2015 - 07.2016
Fashion Stylist
CATALOG Magazine
07.2014 - 07.2015
Republic Polytechnic
Bedok Green Secondary School
St. Stephens Primary School
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