Bright Yin
Summary
Goal-oriented manager with distinguished experience in Mobile Phone industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
6
6
years of professional experience
Work History
Retail Project Manager
HONOR
11.2021 - 08.2023
- Successfully launched the first tablet product in a large country, completing 150% of the challenge target; Launched flagship mobile phone sub countries, completing 140% of the challenge target
- Successfully implemented the new version of SI in the first overseas country, build up the working procedures with related departments, realized local production in short period
- Successfully completed sub-countries store coverage more than 50% within one month; Lead and link HQ and sub-countries' departments in working together, dealing with export and import issues, provided high quality retail materials as well as the territory furniture (design and production)
- Combined the advantages of local production and delivery from China, cost reduced 20%+
- Responsible for coordinating and guiding regional HQ and sub-countries in the filed of Retail GTM
- Based on the demands of sub-countries, build up local capabilities, indicate key deliverables in guiding countrywide operations
- Lead the internal functional team of retail department in implementing related retail strategies and hit the SO target
- Responsible for coordinating the Territory management between HQ, Regional HQ and sub-country
- Based on the development stage of each country, output regional HQ territory management guidelines, standard operating specifications such as site selection/ROI calculation/brand image, etc., and manage the investment baseline for sub-country
- Build site selection procedures according to local FF coverage, territory ROI calculation and retail image level etc
- Help sub-country output retail territory strategies in regional HQ level
- Build up retail central kitchen capabilities at the regional HQ level based on sub-country's demands
- Based on the 6P working matrix, standardize retail working deliverable and SOPs.
Senior Retail Manager
OPPO
06.2021 - 11.2021
- Explored and improved self-operated and franchised business development models according to market development conditions
- Based on the current store and channel expansion situation in the global market, sorted out key areas and carried out store planning and construction
- Sorted out the current market operation status, coordinated the processes of HQ, Regional HQ, as well as regional partners
- Participated in the preparation project of Oneplus super flagship store in India, sorted out the process of the self-operated store, and optimized the implementation according to the local operation status.
Country manager
MINISO
09.2019 - 06.2021
- Improved the franchise business development model according to market development conditions; negotiated resource replacement and cooperation models with properties owners through expansion plans
- Promoted and assisted national franchise and partners to develop online and offline store projects
- Responsible for market supervision and management, ensuring that local stores' implementation in accordance with HQ brand guideline; optimizing product structure to ensure maximum profit
- Managed 15 stores in Bolivia and 1 store in the Bahamas
- Assist partners on a daily basis to build up management teams and improve the functions of each business segment.
Overseas Mi Store Development Manager-EU
Xiaomi Inc.
11.2017 - 09.2019
- Responsible for Xiaomi Offline stores development projects in the EU area
- Successfully opened over 50 Mi stores in the United Kingdom, Spain, Italy, Poland, Slovakia, Belarus within one year
- Drafted the VM template for global Mi stores
- Combined with EU product lists and local customs, worked closely with the Interior Designing Team and VM Team by providing suggestions to finalize the store layout
- Finalized the working procedures with social media and marketing team in Xiaomi HQ to promote the brand image for Mi stores and Xiaomi new products in EU
- Guided Xiaomi EU business partners in Overseas Mi store grand opening as well as the regularly promotional events
- Worked with local retail team by improving management rules to promote the sales data
- Drafted the regulations and procedures of Xiaomi Overseas Store development projects, as well as the rules in choosing business partners locally
- Responsible for Xiaomi New Product Releasing Projects offline function
- Successfully introduced Pocophone F1, the sub-brand of Xiaomi, in the worldwide.
Education
Master - International hotel management
University of Surrey
09.2013
Bachelor - Business Administration
University of Bedfordshire
07.2011
Bachelor - Business Administration
China Agricultural University
07.2010
Skills
- Promotional Planning
- Merchandising Strategies
- Decision Making
- Team Leadership
- Strategic Planning
- Interpersonal Skills
- Budget Management
- Organizational Skills
- Time Management
- New Business Development
Additional Information
University of Bedfordshire, Good computer literacy skills, especially Microsoft Office and Adobe Photoshop, Level 7 Qualified Tuba player from China Conservatory of Music
Languages
English (Mastery)
Mandarin
Timeline
Retail Project Manager
HONOR
11.2021 - 08.2023
Senior Retail Manager
OPPO
06.2021 - 11.2021
Country manager
MINISO
09.2019 - 06.2021
Overseas Mi Store Development Manager-EU
Xiaomi Inc.
11.2017 - 09.2019
Master - International hotel management
University of Surrey
Bachelor - Business Administration
University of Bedfordshire
Bachelor - Business Administration
China Agricultural University
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