Hi, I’m
Briget Maria Rethinasamy
Digital Marketing Executive
Singapore
Summary
Versatile professional with a strong background in banking, digital marketing, and human resources. Proven success in loan processing and customer service within the finance sector. Experienced in managing digital campaigns, SEO, content creation, and social media strategies to boost online presence. Currently pursuing an MBA in Human Resource Management, with a keen interest in transitioning into HR. Known for adaptability, collaboration, and a results-driven approach across industries.
Overview
11
years of professional experience
6078
years of post-secondary education
Work History
TDCXSingapore, Singapore
Digital Marketing Specialist
08.2023 - Current
Job overview
- Developed and executed social media content strategies to boost audience engagement and ad reach.
- Increased brand awareness through ambassador partnerships, targeted email campaigns, and optimized digital outreach.
- Optimized company website for better search engine ranking, user experience, and conversion rates.
- Relationship Manager for SME (Australia & New Zealand) – built strategic partnerships with SMB owners to enhance online presence and e-commerce growth via Meta platforms.
- Led digital marketing initiatives, driving website purchases and campaign performance across:
Social Media Marketing & Advertising
SEO & Content Marketing
Email Marketing & Automation
PPC Advertising & Budget Implementation
Analytics, Competitor Analysis, and Strategic Planning
HSBC BANKMalaysia
Relationship Manager
05.2018 - 04.2022
Job overview
- Managed and retained high-value client relationships through personalized service and issue resolution
- Handled account openings, financial reviews, and cross-border transactions (e.g., foreign currency & TT)
- Supported sales team in promoting financial products and marketing campaigns
- Processed payments, monitored transactions, and flagged suspicious activity to fraud teams
- Maintained accurate documentation and ensured compliance with banking policies
- Reason Left: Department Closed
VADS BERHADMalaysia
Sales & Service and Quality Assurance Executive
11.2015 - 04.2018
Job overview
- Managed calls and performed cross-selling for Telecom products., being acting team leader, led customer service agents on their daily tasks, monitored their inbound calls, live chats and handled complaints
- Prepared monthly reports on performance review with Director
- Reason Left: Career Development
TOYO TIRES MALAYSIAMalaysia
Internship as Admin Executive
11.2014 - 02.2015
Job overview
- Managed and maintained files and documentations, assisted with costing and accounting works, performed data entry and clerical works
- Reason Left: Internship Over
Education
Universiti Tu Abdul RazakMalaysia
MBA from Human Resources Management
Universiti Tun Abdul RazakMalaysia
BACHELOR OF MANAGEMENT (HONS) from International Business Management
10-2024
CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGYMalaysia
DIPLOMA IN BUSINESS MANAGEMENT from Business
11-2015
SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMAMalaysia
No Degree from Commerce Group
04.2001 - 04.2012
Skills
Customer Relationship Management (CRM)
Creative Problem Solving
Human Resource Management
Digital Marketing Strategy
Relationship Building & Communication
Awards
- Star People Award
- Top 3 Sales Performance Award
Hobbies and Interests
- Psychology studies
- Reading & Journaling
- Volunteering
- Traveling & Blogging
Salesproducthistory
- Credit Cards
- Insurance
- Balance Build Products
- Bank Loans
- Mete pixel & conversion API
Languages
English
Melay
Tamil
Malayalam
Timeline
Digital Marketing Specialist
TDCX
08.2023 - Current
Relationship Manager
HSBC BANK
05.2018 - 04.2022
Sales & Service and Quality Assurance Executive
VADS BERHAD
11.2015 - 04.2018
Internship as Admin Executive
TOYO TIRES MALAYSIA
11.2014 - 02.2015
SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMA
No Degree from Commerce Group
04.2001 - 04.2012
Universiti Tu Abdul Razak
MBA from Human Resources Management
12.2025
Universiti Tun Abdul Razak
BACHELOR OF MANAGEMENT (HONS) from International Business Management
06.2024
CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGY
DIPLOMA IN BUSINESS MANAGEMENT from Business
06.2015