Summary
Overview
Work History
Education
Skills
Awards
Hobbies and Interests
Salesproducthistory
Languages
Timeline
Hi, I’m

Briget Maria Rethinasamy

Digital Marketing Executive
Singapore
Briget Maria Rethinasamy

Summary

Versatile professional with a strong background in banking, digital marketing, and human resources. Proven success in loan processing and customer service within the finance sector. Experienced in managing digital campaigns, SEO, content creation, and social media strategies to boost online presence. Currently pursuing an MBA in Human Resource Management, with a keen interest in transitioning into HR. Known for adaptability, collaboration, and a results-driven approach across industries.

Overview

11
years of professional experience
6078
years of post-secondary education

Work History

TDCX

Digital Marketing Specialist
08.2023 - Current

Job overview

  • Developed and executed social media content strategies to boost audience engagement and ad reach.
  • Increased brand awareness through ambassador partnerships, targeted email campaigns, and optimized digital outreach.
  • Optimized company website for better search engine ranking, user experience, and conversion rates.
  • Relationship Manager for SME (Australia & New Zealand) – built strategic partnerships with SMB owners to enhance online presence and e-commerce growth via Meta platforms.
  • Led digital marketing initiatives, driving website purchases and campaign performance across:
    Social Media Marketing & Advertising
    SEO & Content Marketing
    Email Marketing & Automation
    PPC Advertising & Budget Implementation
    Analytics, Competitor Analysis, and Strategic Planning

HSBC BANK

Relationship Manager
05.2018 - 04.2022

Job overview

  • Managed and retained high-value client relationships through personalized service and issue resolution
  • Handled account openings, financial reviews, and cross-border transactions (e.g., foreign currency & TT)
  • Supported sales team in promoting financial products and marketing campaigns
  • Processed payments, monitored transactions, and flagged suspicious activity to fraud teams
  • Maintained accurate documentation and ensured compliance with banking policies
  • Reason Left: Department Closed

VADS BERHAD

Sales & Service and Quality Assurance Executive
11.2015 - 04.2018

Job overview

  • Managed calls and performed cross-selling for Telecom products., being acting team leader, led customer service agents on their daily tasks, monitored their inbound calls, live chats and handled complaints
  • Prepared monthly reports on performance review with Director
  • Reason Left: Career Development

TOYO TIRES MALAYSIA

Internship as Admin Executive
11.2014 - 02.2015

Job overview

  • Managed and maintained files and documentations, assisted with costing and accounting works, performed data entry and clerical works
  • Reason Left: Internship Over

Education

Universiti Tu Abdul Razak
Malaysia

MBA from Human Resources Management

Universiti Tun Abdul Razak
Malaysia

BACHELOR OF MANAGEMENT (HONS) from International Business Management
10-2024

CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGY
Malaysia

DIPLOMA IN BUSINESS MANAGEMENT from Business
11-2015

SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMA
Malaysia

No Degree from Commerce Group
04.2001 - 04.2012

Skills

Customer Relationship Management (CRM)

Awards

  • Star People Award
  • Top 3 Sales Performance Award

Hobbies and Interests

  • Psychology studies
  • Reading & Journaling
  • Volunteering
  • Traveling & Blogging

Salesproducthistory

  • Credit Cards
  • Insurance
  • Balance Build Products
  • Bank Loans
  • Mete pixel & conversion API


Languages

English

Melay

Tamil 

Malayalam

Timeline

Digital Marketing Specialist

TDCX
08.2023 - Current

Relationship Manager

HSBC BANK
05.2018 - 04.2022

Sales & Service and Quality Assurance Executive

VADS BERHAD
11.2015 - 04.2018

Internship as Admin Executive

TOYO TIRES MALAYSIA
11.2014 - 02.2015

SEKOLAH MENENGAH KEBANGSAAN TAMAN PANGLIMA

No Degree from Commerce Group
04.2001 - 04.2012

Universiti Tu Abdul Razak

MBA from Human Resources Management
12.2025

Universiti Tun Abdul Razak

BACHELOR OF MANAGEMENT (HONS) from International Business Management
06.2024

CYBERNETICS INTERNATIONAL COLLEGE OF TECHNOLOGY

DIPLOMA IN BUSINESS MANAGEMENT from Business
06.2015
Briget Maria RethinasamyDigital Marketing Executive